Remember this markma
- 1. Remember This: Levels of Market Segment Mark Anthony G. Carpio V60 Marketing Management Professor Bond De Ungria www.markanthonycarpio.blogspot.com
- 2. Identifying market segments and targets: Levels of Market Segmentation www.jeandeguzman@blogspot.com Concept 1-3 www.markanthonycarpio.blogspot.com 1 size fits all approach Same set of needs and wants Distinctive set of needs Local Community Customization approach
- 3. Imagine holding your Ipod, thinking which songs to play www.markanthonycarpio.blogspot.com
- 4. Playing “All” is like MASS MARKETING www.markanthonycarpio.blogspot.com
- 5. Selecting the “Genre” of songs is like SEGMENT MARKETING www.markanthonycarpio.blogspot.com
- 6. Selecting the “Artist” that you like Can be related as NICHE MARKETING www.markanthonycarpio.blogspot.com
- 7. Selecting your ” favorite song” of that artist is like INDIVIDUAL MARKETING www.markanthonycarpio.blogspot.com
- 8. Identifying market segments and targets: Levels of Market Segmentation www.jeandeguzman@blogspot.com Concept 1-3 www.markanthonycarpio.blogspot.com 1 size fits all approach Same set of needs and wants Distinctive set of needs Local Community Customization approach
- 9. Remember This: Levels of Market Segment Mark Anthony G. Carpio V60 Marketing Management Professor Bond De Ungria www.markanthonycarpio.blogspot.com
Editor's Notes
- #3: 1. Core Benefit ----the fundamental need or want that consumers satisfy by consuming the product or service.2. Generic Product----a version of the product containing only those attributes or characteristics absolutely necessary for it to function.3. Expected Product----the set of attributes or characteristics that buyers normally expect and agree to when they purchase a product.4. Augmented Product---inclusion of additional features, benefits, attributes or related services that serve to differentiate the product from its competitors.5. Potential Product---all the augmentations and transformations a product might undergo in the future.
- #9: 1. Core Benefit ----the fundamental need or want that consumers satisfy by consuming the product or service.2. Generic Product----a version of the product containing only those attributes or characteristics absolutely necessary for it to function.3. Expected Product----the set of attributes or characteristics that buyers normally expect and agree to when they purchase a product.4. Augmented Product---inclusion of additional features, benefits, attributes or related services that serve to differentiate the product from its competitors.5. Potential Product---all the augmentations and transformations a product might undergo in the future.