The document discusses the process of normalization to organize a relational database and reduce data redundancy. It uses a sample dataset on shipments to demonstrate the three normal forms - first normal form ensures each attribute contains a single value, second normal form splits attributes that do not depend on the full primary key, and third normal form makes all non-key attributes independent of each other. The normalization process transforms the sample shipment data through each normal form to arrive at a less redundant and more logically organized database structure.