Repositioning Assignment 1. All students are required to c.docx
- 1. Repositioning Assignment 1. All students are required to complete the below assignment on an individual basis (50 points). Think ‘big picture’ (cultural, environmental factors, etc.) when answering the question. The deadline for submission is April 18th through Turnitin. Paper should be at least 4 pages, double-spaced; more detailed answers are preferred so don’t feel limited by a page count. 2. Choose one of the following failed brand extensions that have been marketed or positioned poorly in the past. Create a new strategy to revitalize the marketing of this product to the same target market or an alternative one. Elements of target marketing, repositioning, product management, promotion, distribution, and price need to be addressed. Cosmopolitan yogurt Bic underwear Diet Coke Plus BenGay aspirin Coors Rocky Mountain Spring water Cheetos lip balm Please make sure to use Critical Thinking Rubric below as a guide for your submission.
- 2. Not Proficient Some Proficiency Proficient Highly Proficient Points Received Identified & Explained Issues Fails to identify, summarize, or explain the main problem or question, or represents the issues inaccurately or inappropriately. Identifies main issues but does not summarize or explain them clearly or
- 3. sufficiently. Successfully identifies and summarizes the main issues, but does not explain why/how they are problems or create questions. Clearly identifies and summarizes main issues and successfully explains why/how they are problems or questions and identifies embedded or implicit issues, addressing their relationship to each other. Recognizes Stakeholders & Contexts Fails to accurately identify and explain any empirical or theoretical context for the issues or presents problems as having no connections to other conditions or
- 4. contexts. Shows some general understanding of the influences of empirical and theoretical contexts on stakeholders, but does not identify any specific ones relevant to situation at hand. Correctly identified all the empirical and most of the theoretical contexts relevant to all the main stakeholders in the situation. Not only correctly identifies all the empirical and theoretical contexts relevant to all the main stakeholders, but also finds minor stakeholders and contexts and shows the tension or
- 5. conflicts of interests among them. Takes Intellectual Risks Stays strictly within the guidelines of the assignment. Considers new directions or approaches without going beyond the guidelines of the assignment. Incorporates new directions or
- 6. approaches to the assignment in the final product. Actively seeks out and follows through on untested and potentially risky directions or approaches to the assignment in the final product. Evaluates Assumptions Fails to identify and evaluate any of the important assumptions behind the claims and recommendations made. Identifies some of the most important assumptions, but
- 7. does not evaluate them for plausibility or clarity. Identifies and evaluates all the important assumptions, but not the ones deeper in the background—the more abstract ones. Not only identifies and evaluates all the important assumptions, but also some of the more hidden, more abstract ones. Innovative Thinking Merely restates existing ideas. Experiments with
- 8. creating a novel or unique idea, format, or product. Actually creates a novel or unique idea, identifies a new void, or proposes a new product. Extends a novel or unique idea, question, format, or product to create new knowledge or knowledge that crosses boundaries. This dissertation report presents an efficient photovoltaic (PV)
- 9. generation integrated with multilevel inverter to ensure regulated power at user end. Perturb and observe (PO) algorithm based maximum power point tracking (MPPT) has been utilized to track maximum power for PV applications. However in PV based power generation, control problems arise due to large variation of irradiance round the clock. This problem can be overcome by hybrid PV generation system, i.e., application of secondary power source as battery and fuel cell integrated with PV generation unit. In this dissertation report performance analysis of standalone hybrid PV, fuel cell and storage battery generation system has been done. The modeling of PV array has been done considering the temperature and sun's irradiance. A MPPT technique has been implemented to track peak power to maximize the generated energy. For this PO algorithm has been used due to its simplicity and robustness. The DC/DC converter, as an integral part of MPPT system, has also been designed. Boost converters using proportional controller (PI) have been designed for PV generation to boost voltage up to 400V. Further this PV system is integrated with fuel cell and battery storage to form a hybrid generation system. The DC output of standalone hybrid PV-SOFC-Battery generation system is inverted by a single- phase multilevel converter. This output of developed standalone hybrid PV-SOFC-Battery generation system is used to supply the single-phase load. The results have been verified with MATLAB/Simulink for different load applications. The simulation results for PVA, SOFC, MPPT, buck converter, boost converter and single -phase inverter has also been verified Description Rating Short circuit current ( SC I ) 5 Amp
- 10. Open circuit voltage ( OC V ) 45.33 Volt Current at MPP ( m I ) 4.91 Amp Voltage at MPP ( m V ) 80.61 Volt Maximum Power ( m P ) 395.79 Watt Design Parameters of SOFC The above table shows the different parameters of SOFC used in the dissertation work. These ratings have been used in the final modeling. Absolute temperature 1273 K Initial current 100 A Faraday’s constant 96.487e6 C/kmol K Universal gas constant 8314 j/kmol K Number of cell in series 450 Maximum fuel utilization 0.9 Minimum fuel utilization 0.8 Optimal fuel utilization 0.85 Value of molar constant for hydrogen 8.43e-4 Kmol/s Value of molar constant for water 2.81e-4 Kmol/s Value of molar constant for oxygen 2.52e-3 Kmol/s Response time for hydrogen flow 26.1 S Response time for water flow 78.3 S Response time for oxygen flow 2.91 S Ohmic losses per cell 3.281e-004 Ohm Electrical Response time .8 S Fuel processer response time 5 S