Representation
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This document provides an introduction to representation theory. It defines key concepts related to representation including denotation, connotation, anchorage, codes, ideology, signs, signification, realism, suspension of disbelief, intertextuality, and enigma codes. Examples are given for many of these terms. The document suggests exploring how these various concepts are used in advertisements and media texts to construct meaning. It encourages analyzing the technical, verbal, and symbolic codes at play in a provided advertisement, as well as the signs, signification, degree of realism, and any intertextual references or enigma codes.
Representation
- 2. Representation Aim: Explore representation theory Starter : Look at advert a.- What can you see? What does it mean?
- 3. Representation What is representation? Representation means the way images are CONSTRUCTED to create meaning. All texts are CONSTRUCTED. They are ENCODED (meaning put in) with meanings which we DECODE (meaning explained/understood) when we analyse a text. Everything in the text is there for a reason!
- 4. Representation What is denotation? What can be seen/heard What is connotation? What ‘What can be seen/heard’ means to us e.g Denotation: We can see a baby Connotation: The baby means innocence
- 5. Representation What is anchorage? When a text uses dialogue or captions (words) to confirm the meaning e.g. Look at the next slide How is the meaning anchored?
- 7. Stereotypes- Lippman • Stereotypes are a shortcut used by the media in both uses of representation and audience targeting. • They are usually negative representations based on age, gender, sexuality, race and ethnicity etc
- 8. Semiotics- codes • Codes (technical codes, visual codes, iconography) Technical codes: Mise-en-scene, cinematography, editing, sound, sfx Verbal codes: everything to do with language -either written or spoken Symbolic codes/iconography: codes that draw upon our experience and understanding of other media texts, or culture e.g we know the Eiffel Tower is in Paris therefore if we see it in a film we know it is set in Paris. Logos can be iconography too.
- 9. Semiotics- codes How are technical, verbal and symbolic codes used in this advert?
- 10. Semiotics- Ideology What’s this? Ideology is a set of beliefs which the producers encode in media texts. These can be: Moral Religious Political Cultural
- 11. Semiotics– Signs and signification Sign: a symbol which is understood to refer to something other than itself. (denotation) Signified: the meaning. (connotation)
- 12. What signs are used in this text? What do the signs signify?
- 13. Semiotics- realism When a text attempts to mirror the real world e.g Pat popping out for a pint of milk All texts have varying degrees of realism How realistic is this trailer?
- 14. Semiotics- realism Suspension of disbelief: When an audience makes the decision to accept fiction as real for the duration of the text. e.g vampire films- while we watch them we will believe in aliens and accept the story however we know that vampires don’t exist
- 15. Semiotics- Intertextuality and Enigma codes Intertextuality: When one text references another Eg Enigma codes: A question that is not immediately answered Eg someone is murdered...who is the murderer???
- 16. Your turn In pairs plan a 15 min lesson (not presentation) On one of the following: • Applying Post-Modernism to representation • Applying Marxism to representation • Hyperreality in media texts You will need to include a starter, delivery of new knowledge and an assessment activity (make it fun)
- 17. Choose one of the theories and apply to your moving image coursework.