Rep't Inc.
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This document introduces an opportunity to capture the 98.4% of online video viewing time not spent on advertisements. It provides original and popular video content created by relevant online creators and distributed through popular YouTube channels and social media for brands. This new form of branded video content harnesses the creativity of online videos while bringing structure to ensure the brand's message is incorporated appropriately. It has already seen success, generating over 1 million views in a week and significant increases in traffic and engagement for clients.
Rep't Inc.
- 1. Welcome to the new age of media
- 2. The Opportunity 1. Video advertisement spending to reach $5 billion by 2014 (outpacing overall ad spending) 2. YouTube serves 4 billions view daily and over 21 million Canadians per month 3. Online video consumption has grown 910% since 2005 Only 1.6% of online video viewing time is spent watching advertisements. We provide you with an opportunity to capture the other 98.4% of viewing time.
- 3. Our Value Modern technology has given rise to an extremely cost-effective yet untapped source for creativity and innovation in brand marketing: the chaotic and untamed world of online video creative. This world is forging new connections between ideas and consumers every day, but its unstructured nature has prevented its true potential from being fully realized. We bring structure and brand discipline to this “Wild West” of creativity, in order to harness its nascent potential and create a new medium for brand advertising.
- 4. What We Provide Real Original Content that is relevant and popular with your brand’s target market Production to ensure quality videos that matches the expectations and budget of your brand Distribution through the most popular YouTube channels Complete Social Media integration with Facebook and Twitter for a full social experience
- 5. Process 1. By understanding the positioning and message of a brand we can match it with the ideal online content creators who are relevant to the brand’s target audience. 2. We work with the chosen content creator to incorporate the brand message in an appropriate but completely fluid way into a video. The result is a fully attentive, interested, and targeted viewership.
- 6. Competitive Advantage 1. New media insight 2. Unmatched creativity Insight Talent 3. More cost effective than any typical digital advertisements 4. Bring structure and predictability to video Predictability Cost Effective creative
- 7. Our Story So Far Generated over 1,000,000 views in one week 700% increase in traffic of client’s own content in one week 7 times higher interaction rate* Up to 63% cost savings per click/interaction* (on average) Our videos have been: • Featured on YouTube homepage within 24 hours • #3 top rated daily comedy video overall • #2 top rated weekly comedy video in Canada • #36 most viewed daily video in Canada • Top 100 most viewed video in over 7 countries within 24 hours * When compared to typical video pre-roll advertisements on CTV.ca or GlobeandMail.com
- 8. We hope to hear from you! Tang: tang@rept.me Ramin: ramin@rept.me www.rept.me
- 9. Sources http://mashable.com/2010/02/05/dec-comscore-video- data/ http://www.invodo.com/html/resources/video-statistics/ http://blog.nielsen.com/nielsenwire/online_mobile/time- spent-viewing-online-video-up-13-in-december/ http://www.digitalbuzzblog.com/statistics-the-state-of-the- internet-video/ http://www.newstex.com/2010/06/24/may-2010-online- video-stats-released-by-comscore/ http://gigaom.com/video/online-video-ads-5b/ http://comscore.com/Press_Events/Presentations_Whitepa pers/2011/The_State_of_Online_Video/(language)/eng-US http://www3.emarketer.com/Article.aspx?R=1007507&Aspx AutoDetectCookieSupport=1