Research action slides final
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The document summarizes research from a 2014 study on violence against women. Key findings include: - Most adults feel connected to the issue but few see it as a top priority. - Statistics raise awareness but don't increase action. - Preventing violence by educating children is seen as important. - Barriers to action include feeling unprepared or that involvement could be emotionally draining. - Insights from different communities are provided, such as Native Americans feeling violence is prevalent in their community. Recommendations include using statistics carefully, making specific asks of audiences, providing support for involvement, and focusing on real-world stories and impact.
![When [an act of violence]
happens to you, it’s like you
want to be in the witness
protection program. You
don’t want it to get out that
it happened to you,
because people are going
to totally shun you…
-- Asian and Pacific Islander
Woman, San Jose
A lot of time, it’s
embarrassment. You hate
to talk about something so
horrific that happened to
you.
-- Latina, Atlanta
… Native American women
[make up] 3% [of the total]
population in the United
States and we’re always
way, way up there for
violence or alcohol…
everything. We’re way up
there.
-- Native American Woman,
Minneapolis](https://image.slidesharecdn.com/research-actionslidesfinal-150430150626-conversion-gate01/85/Research-action-slides-final-13-320.jpg)
Research action slides final
- 2. Research Goals 2012 Study Create a baseline for tracking changes Guide An easily digestible tool to help you use the research 2014 Study Understand barriers to action and how to overcome them
- 3. Agenda Overview of the 2014 findings with insights from each community included in the study Celinda Lake, Lake Research Partners Questions Recommendations and real-world examples Danielle Lewis, Springboard Partners Ilene Stohl, Washington State Coalition Against Domestic Violence Patti Tototzintle, Casa de Esperanza Questions and discussion
- 4. 2014 Research Methodology Focus Groups August 2014 6 groups conducted in 3 locations (GA, CA, MN) Online Survey October 13-26, 2014 1,400 adults nationwide
- 7. of all adults feel personally connected to the issue of violence against girls and women. of all adults believe addressing violence should be a priority, but only 22% believe it is the top priority. of all adults feel hopeful that we can end violence against girls and women.
- 8. Statistics capture attention… 9 out of 10 adults found the following statistics concerning: 40% of teenage girls ages 14-17 say they know someone their own age who has been hit or beaten by a boyfriend. 95% of attacks are unreported, making sexual assault the “silent epidemic.” Sexual assault remains the most drastically underreported crime.
- 9. … but they DON’T INCREASE ACTION.
- 10. Preventing violence is compelling. agree that to prevent violence, we need to start young, working with boys and girls. agree that respect for women is key to ending violence.
- 12. agree that ending violence against girls and women is important, but other issues are more important. feel they need to know more about what they can do to help prevent violence against girls and women. think getting involved can be emotionally draining, and they feel unprepared for how to handle it.
- 13. When [an act of violence] happens to you, it’s like you want to be in the witness protection program. You don’t want it to get out that it happened to you, because people are going to totally shun you… -- Asian and Pacific Islander Woman, San Jose A lot of time, it’s embarrassment. You hate to talk about something so horrific that happened to you. -- Latina, Atlanta … Native American women [make up] 3% [of the total] population in the United States and we’re always way, way up there for violence or alcohol… everything. We’re way up there. -- Native American Woman, Minneapolis
- 15. Tell them specifically how they can help
- 16. Tell them specifically how they can help
- 17. Give them the support they need to act
- 19. Community Insights: African Americans Nearly 7 in 10 African Americans report feeling personally connected to the issue. 78% are very willing to talk to children about healthy relationships and 74% are very willing to sign a petition. 86% believe respect for women is the key to ending violence.
- 20. Nearly 5 in 10 Asians and Pacific Islanders report feeling personally connected to the issue. 87% feel hopeful that we can end violence but 47% also believe we will never end violence against girls and women. 86% are motivated to get involved in campaigns focused on educating children to prevent violence. Community Insights: Asians and Pacific Islanders
- 21. Latinos/as are more willing to post something to social media about ending violence compared to all other communities. 6 in 10 Latinos/as report feeling personally connected to the issue. 72% feel they need to know more about what they can do to prevent violence. Community Insights: Latinos/as
- 22. 85% are motivated to get involved in campaigns focused on community engagement. 95% believe that educating boys and girls is the key to preventing violence. Community Insights: Native Americans 7 in 10 Native Americans report feeling personally connected to the issue.
- 23. Community Insights: Whites Nearly 5 in 10 Whites report feeling personally connected to the issue. 74% are hopeful that we can end violence but 42% believe we will never end violence against girls and women 87% believe that respect for women and 86% believe that educating boys and girls are the keys to ending violence 86%
- 24. Questions
- 25. Recommendations
- 27. Use statistics with care New Audiences Don’t overwhelm Make it local Don’t forget the hope!
- 29. Use statistics with care Audiences Aware of Problem Tell them exactly how to help Show impact
- 32. Increase priority, reduce risk Lift up real-world stories
- 34. Increase priority, reduce risk Hope = action + impact
- 35. Hope = Action + Impact Increase priority, reduce risk
- 36. Increase priority, reduce risk Maximize the benefit
- 39. Make asks clear and specific Make asks doable Avoid the menu! Tell them specifically how they can help
- 41. Learn what your audience needs With support, more is better Impact is key Give them the support they need to act
- 45. What resonates with you? What have you seen work well? What doesn’t match your experience? How will you use the research and recommendations? Questions and discussion