Research Methodology in IT
Semester I -2024-25
Lecturer : Dr. Mbemba HYDARA
1
Week
1
Research Methodology
Topics to cover:
Introduction: Research concepts and definitions,
Research methods: qualitative and quantitative research approaches,
Methodology: experimental design,
Data collection: sampling techniques, measurement,
Analysis: analysis, Research ethics and
Seminar: Thesis Proposal writing, conventions and Reporting
Course Description
2
Course Objectives
At the end of the Course, you should be able to
• Demonstrate understanding of research methodology concepts
and definitions
• Undertake a review of the recent and scholarly literature
• Demonstrate ability to research a chosen topic area and
formulate a research questions.
• Discuss the nature of research and distinguish between different
types of research
• Understand research ethics
• Produce a research proposal and t
• Communicate proposed research in a form of paper, thesis,
report and oral presentation.
3
3
Course Delivery Mode
4
 Lecture sessions
 Directed reading
 Class tasks/
 Individual or group Presentation
 Case study
Assessment Mode
 Attendance: 80% attendance is the official utg policy
 Assessment: Formative and Summative
 Continuous Assessment (CA) = 2 Tests 20% - (home
task and written test ):
= written test : 15%
= Class Task : 10%
= Proposal assignment: 15 %
= Attendance 10%
 Sub-Total = 50%
 Exams = 50%
 Overall Term score = 100%
5
Class Attendance
 Active participation of in class is encouraged
 Class sessions will involve interaction and
discussions topics
 You are required to attend 80% of the entire
semester session
 The more effort you put into class session the
better for the learning outcomes
6
Right of Others
 Respect your fellow students and keep cell
phones off in silence mode.
 If you have to talk to someone kindly move
outside.
 Distractions with mobile phones or Laptops will
not be tolerated
 Active listening and participation is highly
required
7
Special Assignment
 You will undertake a week research
proposal assignment during the semester
 You are required to complete all tests and
assignment
 You will be notified when and how it will
be carried out.
8
Late Submission of Work
• All assignments must be completed in
accordance with given instructions.
• The assignment must be submitted in
both soft via google class on or before
submission date.
• It is your responsibility to make sure you
submit your work on time.
9
Plagiarism
 We expects high level of responsibility and
academic honesty throughout the course.
 Plagiarism from the web, from papers, and from any
other source is an academic offense hence
unacceptable.
 Be aware of the existence of a plagiarism software
turn-it-in.
 To avoid it, simply acknowledge the work of others
10
Course Withdrawal
 University administration has set deadlines for
withdrawal of any course for the Semester
 It is your responsibility to handle withdrawal
requirements before closure of the portal
 Students will not be allowed to take exams only
when they are not registered for the course.
 You must do the proper paperwork to ensure you
are in compliance.
11
Make-Up - Test/Exams
 No excuse will be accepted without
prior written, or advance notice for
absence.
 Should there be scheduling conflict, it
is your responsibility to let the lecturer
know well in advance
12
Reading Materials
• Trochim, W. M. K., Donnelly, J. P., & Arora, K. (2016). Research methods: The essential
knowledge base. Boston, MA: Cengage Learning.
• Briony J Oates ‘Researching Information Systems and Computing, 2008; Sage Publications
• L.V. Redman and A.V.H. Mory, The Romance of Research, 1923, p.10.
• The Encyclopedia of Social Sciences, Vol. IX, MacMillan, 1930
13
Introduction to Research
Methodology
14
Week
1
Scope
 Meaning of Research
 Objectives of Research
 Motivation in Research
 Types of Research
15
Meaning of Research
• Refers to a search for knowledge
• define research as a scientific and systematic search
for pertinent information on a specific topic
• The Advanced Learner’s Dictionary defines research
as “a careful investigation or inquiry especially
through search for new facts in any branch of
knowledge.”
• Redman and Mory define research as a “systematized
effort to gain new knowledge.
• research is an art of scientific investigation
16
Meaning of Research contd.
• Some consider research as a movement
from the known to the unknown.
• A voyage of discovery with an original
contribution to the existing body of
knowledge
• It is the pursuit of truth with the help of
study, observation, comparison and
experiment
17
Objectives of Research
• To discover answers to questions through the application of
scientific procedures.
• To gain familiarity with a phenomenon or to achieve new
insights into it studies with this object in view are termed as
exploratory or formulative research studies);
• To portray accurately the characteristics of a particular
individual, situation or a group (studies with this object in
view are known as descriptive research studies);
18
Objectives of Research contd.
• To determine the frequency with which something
occurs or associated with something else (studies
with this object in view are known as diagnostic
research studies);
• To test a hypothesis of a causal relations
• To create or build or develop and or observe
something (scientific studies)
19
Motivation in Research
i. What makes people to undertake research?
ii. What are the possible motive for doing
research?-
20
Motivation in Research contd.
• Desire to get a research degree along with its
consequential benefits;
• Desire to face the challenge in solving the unsolved
problems, i.e., concern over practical problems
initiates research;
• Desire to get intellectual joy of doing some creative
work;
• Desire to be of service to society;
• Desire to get recognition
21
To:
• Contribute to the body of knowledge
• Solve a problem
• Find out what happened
• Find the evidence to inform decision
• Develop greater understanding of
people and their world
• Predict, plan and control
• Test and disprove a theory
• Come up with a better way
22
Why Research? Week
1
• Researcher want to add what is known
about the specialist area
• Exploring and finding our new things
• Find out thing we do not know about
23
Contribute to the Body of
Knowledge
Week
1
• Information Systems (IS) researcher
want to solve a problem
For example: to develop an application
to do X
• Developing a computer product in a
new is research
24
Solve a Problem
Week
1
Example:
• Is it possible to develop a website based
on latest marketing theories
• Is it possible to develop a computer
based tool to support online discussion
for teaching purposes
25
Solve a Problem Contd.
Week
1
• What happens when a new computer
system is put into real world use?
Example: How e-mail systems is used in an
organization
• Are paper mailing systems abandon
altogether
• Finding out what happens in one of the
key area of IS and computing
researchers
26
Find out What Happened
Week
1
• How we develop a computer system?
• How should we?
• Can we come up with better ways?
• Many methods have been proposed over the
years
• Example: structured methods, agile methods,
formal methods etc.
27
Find Evidence for Inform
Decision
Week
1
• Find out about people and their world
• Finding out in terms of practical application
For example: Knowing how children use PCs in the
home might help companies to design software for
home PCs for children etc.
• How does the advent of Internet shopping affect
family relationships in the homes?
28
Develop Understanding of
People and their World
Week
1
• Computer based systems can provide tool to
help predict, plan and control
For example:
• Predict the amount and effect of global
warming
• Predict patient diagnostic system
• Predict weather patterns
• Predict opinion pool etc.
29
Predict, Plan and Control
Week
1
• Testing and disproving a theory scientific
research
• In Is and Computing so many theories can
be tested
Example:
• Many parent worry that computer games are
harmful to the development of their children
30
Test and Disprove a Theory
Week
1
• Suggestion from staff or colleague
• Circulation of research topics or project ideas
• Calls for papers and published journal articles
• Past research students’ project work or
dissertations
• Current event reported in the media
• Further research topics in Conference
publications
31
Sources of Research Ideas Chapter
1
Types of Research
1. Descriptive vs. Analytical
2. Applied vs. Fundamental
3. Quantitative vs. Qualitative
4. Conceptual vs. Empirical
5. Some Other Types of Research
32
Descriptive vs. Analytical
• Descriptive includes surveys and fact-finding
enquiries of different kinds.
• The major purpose is description of the state of
affairs as it exists.
• The main characteristic of descriptive is that the
researcher has no control over the variables;
• Can only report what has happened or what is
happening
• Descriptive research are survey methods including
comparative and correlational methods
• For analytical research, the researcher has to use
facts or information already available, and analyze
these to make a critical evaluation of the material
33
Applied vs. Fundamental
• Research can either be applied (or action) research or
fundamental (to basic or pure) research
• Applied research aims at finding a solution for an
immediate problem facing a society or an
industrial/business organization,
• whereas fundamental research is mainly concerned with
generalizations and with the formulation of a theory
34
Applied vs. Fundamental Contd.
• The central aim of applied research is to discover a
solution for some pressing practical problem,
• Whereas basic research is directed towards finding
information that has a broad base of applications and
thus, adds to the already existing organized body of
scientific knowledge
35
Quantitative vs. Qualitative
• Quantitative research is based on the
measurement of quantity or amount.
• applicable to phenomena that can be
expressed in terms of quantity
• Qualitative research, on the other hand, is
concerned with qualitative phenomenon,
i.e., phenomena relating to or involving
quality or kind
36
Quantitative and Qualitative contd.
• For instance, when we are interested in investigating the
reasons for human behavior (i.e., why people think or do
certain things),
• Qualitative research aims at discovering the underlying
motives and desires, using in depth interviews for the
purpose
37
Conceptual vs. Empirical
• Conceptual research is that related to some abstract idea(s) or
theory.
• Generally used by philosophers and thinkers to develop new
concepts or to reinterpret existing ones
• empirical research relies on experience or observation alone,
• Often without due regard for system and theory.
• It is data-based research, coming up with conclusions capable of
being verified by observation or experiment
• Can also call it as experimental type of research
38
Some Other Types of Research
• One-time research or longitudinal research:
• In the former case the research is confined to a single time-
period, whereas in the latter case the research is carried on over
several time-periods.
• Field-setting research or laboratory research or simulation
research:
39
Some Other Types of Research
contd.
• Clinical or diagnostic research. Such research
follow case-study methods or in-depth approaches to
reach the basic causal relations.
• Research may be exploratory or it may be
formalized.
• Objective of exploratory research is the
development of hypotheses rather than their testing,
whereas formalized research studies are those with
• substantial structure and with specific hypotheses to
be tested
40
How to conduct Research:
Dealing with a Tyre puncture
Identify a problem
• How can I deal with my punctured tyre?
Gather Data
• Obtain prices of new tyres
Analyse the data
• What is the cheapest?
Interpret the data
• That’s more than I want to pay, I need more
information
41
Week
1
Research: Dealing with a
Tyre puncture
Gather more data
• Is it reparable?
• Obtained prices for tyre repair
Analyse the data
• Can it be repaired
• What is the lowest cost?
• How does the cost compare with a new tyre?
42
Week
1
Research: Dealing with a
punctured tyre contd.
Interpret the data
• Repairing it is possible
• Repair will cost 20% of a new tyre
• Repair rather than replace means I can still afford to
go out on Friday night
Draw Conclusion
• I will get it repaired at Tyres-U-Like
43
Week
1
44
End of Lecture
Week
1

More Related Content

PPTX
TDT39 oppstartsmøte
PPTX
IT 3010 Lecture 1 Introduction
PDF
Research lecture REsearch lecture In Information Technology 1.pdf 2.pdf
PPTX
Chapter one: Introduction to research Methodologies
PPTX
Research Methodology all chapters PPT.pptx
PPTX
Research Methodology all chapters PPT.pptx
PPTX
RM lecture.pptx
PPTX
Introduction to Research
TDT39 oppstartsmøte
IT 3010 Lecture 1 Introduction
Research lecture REsearch lecture In Information Technology 1.pdf 2.pdf
Chapter one: Introduction to research Methodologies
Research Methodology all chapters PPT.pptx
Research Methodology all chapters PPT.pptx
RM lecture.pptx
Introduction to Research

Similar to REsearch lecture In Information Technology 1.pdf (20)

PPTX
Ch 1 research introduciton
PPTX
ملف شابتر يتكلم عن الشبكات ملخص ومفيد اا
PPTX
basic research in it introduction BRMIT.ppt
PDF
RM_Summary_RESEARCH METHODOLOGY CLASS .pdf
PPT
lecture 1.ppt
PPTX
languageofcampaignsandadvocacy-241014080832-ec648aad.pptx
PPTX
chapter 1 Course Overview.pptx
DOC
Scientific research syllabus--2009-2010 2
PPTX
What is research methodology
PDF
lec1.pdf
PPTX
Research methods of articles and reports
PDF
Lecture-1-Introduction to Computing Research
PDF
RMD100q Lec1 Intro & Res Project
PPTX
introduction to research in social science.pptx
PPTX
Research Methodology UNIT 1.pptx
PPTX
RM&IPR -Module 1-Part1 KTU MTECH SEMESTER 1.pptx
PPT
Moving from research question to research design - Dorothy Faulkner and Cindy...
PPTX
Researchmethodology
PDF
Research easy steps for writing.pdf
PDF
Research
Ch 1 research introduciton
ملف شابتر يتكلم عن الشبكات ملخص ومفيد اا
basic research in it introduction BRMIT.ppt
RM_Summary_RESEARCH METHODOLOGY CLASS .pdf
lecture 1.ppt
languageofcampaignsandadvocacy-241014080832-ec648aad.pptx
chapter 1 Course Overview.pptx
Scientific research syllabus--2009-2010 2
What is research methodology
lec1.pdf
Research methods of articles and reports
Lecture-1-Introduction to Computing Research
RMD100q Lec1 Intro & Res Project
introduction to research in social science.pptx
Research Methodology UNIT 1.pptx
RM&IPR -Module 1-Part1 KTU MTECH SEMESTER 1.pptx
Moving from research question to research design - Dorothy Faulkner and Cindy...
Researchmethodology
Research easy steps for writing.pdf
Research
Ad

Recently uploaded (20)

PPTX
Introduction to pro and eukaryotes and differences.pptx
PDF
David L Page_DCI Research Study Journey_how Methodology can inform one's prac...
PDF
Skin Care and Cosmetic Ingredients Dictionary ( PDFDrive ).pdf
PDF
MICROENCAPSULATION_NDDS_BPHARMACY__SEM VII_PCI .pdf
PDF
What if we spent less time fighting change, and more time building what’s rig...
PDF
BP 704 T. NOVEL DRUG DELIVERY SYSTEMS (UNIT 1)
PDF
Complications of Minimal Access-Surgery.pdf
PDF
medical_surgical_nursing_10th_edition_ignatavicius_TEST_BANK_pdf.pdf
PPTX
Core Concepts of Personalized Learning and Virtual Learning Environments
PDF
Paper A Mock Exam 9_ Attempt review.pdf.
PDF
LIFE & LIVING TRILOGY- PART (1) WHO ARE WE.pdf
PDF
BP 505 T. PHARMACEUTICAL JURISPRUDENCE (UNIT 1).pdf
PPTX
B.Sc. DS Unit 2 Software Engineering.pptx
PDF
AI-driven educational solutions for real-life interventions in the Philippine...
PPTX
What’s under the hood: Parsing standardized learning content for AI
PPTX
Education and Perspectives of Education.pptx
PDF
1.3 FINAL REVISED K-10 PE and Health CG 2023 Grades 4-10 (1).pdf
PDF
LIFE & LIVING TRILOGY - PART (3) REALITY & MYSTERY.pdf
PDF
CISA (Certified Information Systems Auditor) Domain-Wise Summary.pdf
PDF
LIFE & LIVING TRILOGY - PART - (2) THE PURPOSE OF LIFE.pdf
Introduction to pro and eukaryotes and differences.pptx
David L Page_DCI Research Study Journey_how Methodology can inform one's prac...
Skin Care and Cosmetic Ingredients Dictionary ( PDFDrive ).pdf
MICROENCAPSULATION_NDDS_BPHARMACY__SEM VII_PCI .pdf
What if we spent less time fighting change, and more time building what’s rig...
BP 704 T. NOVEL DRUG DELIVERY SYSTEMS (UNIT 1)
Complications of Minimal Access-Surgery.pdf
medical_surgical_nursing_10th_edition_ignatavicius_TEST_BANK_pdf.pdf
Core Concepts of Personalized Learning and Virtual Learning Environments
Paper A Mock Exam 9_ Attempt review.pdf.
LIFE & LIVING TRILOGY- PART (1) WHO ARE WE.pdf
BP 505 T. PHARMACEUTICAL JURISPRUDENCE (UNIT 1).pdf
B.Sc. DS Unit 2 Software Engineering.pptx
AI-driven educational solutions for real-life interventions in the Philippine...
What’s under the hood: Parsing standardized learning content for AI
Education and Perspectives of Education.pptx
1.3 FINAL REVISED K-10 PE and Health CG 2023 Grades 4-10 (1).pdf
LIFE & LIVING TRILOGY - PART (3) REALITY & MYSTERY.pdf
CISA (Certified Information Systems Auditor) Domain-Wise Summary.pdf
LIFE & LIVING TRILOGY - PART - (2) THE PURPOSE OF LIFE.pdf
Ad

REsearch lecture In Information Technology 1.pdf

  • 1. Research Methodology in IT Semester I -2024-25 Lecturer : Dr. Mbemba HYDARA 1 Week 1
  • 2. Research Methodology Topics to cover: Introduction: Research concepts and definitions, Research methods: qualitative and quantitative research approaches, Methodology: experimental design, Data collection: sampling techniques, measurement, Analysis: analysis, Research ethics and Seminar: Thesis Proposal writing, conventions and Reporting Course Description 2
  • 3. Course Objectives At the end of the Course, you should be able to • Demonstrate understanding of research methodology concepts and definitions • Undertake a review of the recent and scholarly literature • Demonstrate ability to research a chosen topic area and formulate a research questions. • Discuss the nature of research and distinguish between different types of research • Understand research ethics • Produce a research proposal and t • Communicate proposed research in a form of paper, thesis, report and oral presentation. 3 3
  • 4. Course Delivery Mode 4  Lecture sessions  Directed reading  Class tasks/  Individual or group Presentation  Case study
  • 5. Assessment Mode  Attendance: 80% attendance is the official utg policy  Assessment: Formative and Summative  Continuous Assessment (CA) = 2 Tests 20% - (home task and written test ): = written test : 15% = Class Task : 10% = Proposal assignment: 15 % = Attendance 10%  Sub-Total = 50%  Exams = 50%  Overall Term score = 100% 5
  • 6. Class Attendance  Active participation of in class is encouraged  Class sessions will involve interaction and discussions topics  You are required to attend 80% of the entire semester session  The more effort you put into class session the better for the learning outcomes 6
  • 7. Right of Others  Respect your fellow students and keep cell phones off in silence mode.  If you have to talk to someone kindly move outside.  Distractions with mobile phones or Laptops will not be tolerated  Active listening and participation is highly required 7
  • 8. Special Assignment  You will undertake a week research proposal assignment during the semester  You are required to complete all tests and assignment  You will be notified when and how it will be carried out. 8
  • 9. Late Submission of Work • All assignments must be completed in accordance with given instructions. • The assignment must be submitted in both soft via google class on or before submission date. • It is your responsibility to make sure you submit your work on time. 9
  • 10. Plagiarism  We expects high level of responsibility and academic honesty throughout the course.  Plagiarism from the web, from papers, and from any other source is an academic offense hence unacceptable.  Be aware of the existence of a plagiarism software turn-it-in.  To avoid it, simply acknowledge the work of others 10
  • 11. Course Withdrawal  University administration has set deadlines for withdrawal of any course for the Semester  It is your responsibility to handle withdrawal requirements before closure of the portal  Students will not be allowed to take exams only when they are not registered for the course.  You must do the proper paperwork to ensure you are in compliance. 11
  • 12. Make-Up - Test/Exams  No excuse will be accepted without prior written, or advance notice for absence.  Should there be scheduling conflict, it is your responsibility to let the lecturer know well in advance 12
  • 13. Reading Materials • Trochim, W. M. K., Donnelly, J. P., & Arora, K. (2016). Research methods: The essential knowledge base. Boston, MA: Cengage Learning. • Briony J Oates ‘Researching Information Systems and Computing, 2008; Sage Publications • L.V. Redman and A.V.H. Mory, The Romance of Research, 1923, p.10. • The Encyclopedia of Social Sciences, Vol. IX, MacMillan, 1930 13
  • 15. Scope  Meaning of Research  Objectives of Research  Motivation in Research  Types of Research 15
  • 16. Meaning of Research • Refers to a search for knowledge • define research as a scientific and systematic search for pertinent information on a specific topic • The Advanced Learner’s Dictionary defines research as “a careful investigation or inquiry especially through search for new facts in any branch of knowledge.” • Redman and Mory define research as a “systematized effort to gain new knowledge. • research is an art of scientific investigation 16
  • 17. Meaning of Research contd. • Some consider research as a movement from the known to the unknown. • A voyage of discovery with an original contribution to the existing body of knowledge • It is the pursuit of truth with the help of study, observation, comparison and experiment 17
  • 18. Objectives of Research • To discover answers to questions through the application of scientific procedures. • To gain familiarity with a phenomenon or to achieve new insights into it studies with this object in view are termed as exploratory or formulative research studies); • To portray accurately the characteristics of a particular individual, situation or a group (studies with this object in view are known as descriptive research studies); 18
  • 19. Objectives of Research contd. • To determine the frequency with which something occurs or associated with something else (studies with this object in view are known as diagnostic research studies); • To test a hypothesis of a causal relations • To create or build or develop and or observe something (scientific studies) 19
  • 20. Motivation in Research i. What makes people to undertake research? ii. What are the possible motive for doing research?- 20
  • 21. Motivation in Research contd. • Desire to get a research degree along with its consequential benefits; • Desire to face the challenge in solving the unsolved problems, i.e., concern over practical problems initiates research; • Desire to get intellectual joy of doing some creative work; • Desire to be of service to society; • Desire to get recognition 21
  • 22. To: • Contribute to the body of knowledge • Solve a problem • Find out what happened • Find the evidence to inform decision • Develop greater understanding of people and their world • Predict, plan and control • Test and disprove a theory • Come up with a better way 22 Why Research? Week 1
  • 23. • Researcher want to add what is known about the specialist area • Exploring and finding our new things • Find out thing we do not know about 23 Contribute to the Body of Knowledge Week 1
  • 24. • Information Systems (IS) researcher want to solve a problem For example: to develop an application to do X • Developing a computer product in a new is research 24 Solve a Problem Week 1
  • 25. Example: • Is it possible to develop a website based on latest marketing theories • Is it possible to develop a computer based tool to support online discussion for teaching purposes 25 Solve a Problem Contd. Week 1
  • 26. • What happens when a new computer system is put into real world use? Example: How e-mail systems is used in an organization • Are paper mailing systems abandon altogether • Finding out what happens in one of the key area of IS and computing researchers 26 Find out What Happened Week 1
  • 27. • How we develop a computer system? • How should we? • Can we come up with better ways? • Many methods have been proposed over the years • Example: structured methods, agile methods, formal methods etc. 27 Find Evidence for Inform Decision Week 1
  • 28. • Find out about people and their world • Finding out in terms of practical application For example: Knowing how children use PCs in the home might help companies to design software for home PCs for children etc. • How does the advent of Internet shopping affect family relationships in the homes? 28 Develop Understanding of People and their World Week 1
  • 29. • Computer based systems can provide tool to help predict, plan and control For example: • Predict the amount and effect of global warming • Predict patient diagnostic system • Predict weather patterns • Predict opinion pool etc. 29 Predict, Plan and Control Week 1
  • 30. • Testing and disproving a theory scientific research • In Is and Computing so many theories can be tested Example: • Many parent worry that computer games are harmful to the development of their children 30 Test and Disprove a Theory Week 1
  • 31. • Suggestion from staff or colleague • Circulation of research topics or project ideas • Calls for papers and published journal articles • Past research students’ project work or dissertations • Current event reported in the media • Further research topics in Conference publications 31 Sources of Research Ideas Chapter 1
  • 32. Types of Research 1. Descriptive vs. Analytical 2. Applied vs. Fundamental 3. Quantitative vs. Qualitative 4. Conceptual vs. Empirical 5. Some Other Types of Research 32
  • 33. Descriptive vs. Analytical • Descriptive includes surveys and fact-finding enquiries of different kinds. • The major purpose is description of the state of affairs as it exists. • The main characteristic of descriptive is that the researcher has no control over the variables; • Can only report what has happened or what is happening • Descriptive research are survey methods including comparative and correlational methods • For analytical research, the researcher has to use facts or information already available, and analyze these to make a critical evaluation of the material 33
  • 34. Applied vs. Fundamental • Research can either be applied (or action) research or fundamental (to basic or pure) research • Applied research aims at finding a solution for an immediate problem facing a society or an industrial/business organization, • whereas fundamental research is mainly concerned with generalizations and with the formulation of a theory 34
  • 35. Applied vs. Fundamental Contd. • The central aim of applied research is to discover a solution for some pressing practical problem, • Whereas basic research is directed towards finding information that has a broad base of applications and thus, adds to the already existing organized body of scientific knowledge 35
  • 36. Quantitative vs. Qualitative • Quantitative research is based on the measurement of quantity or amount. • applicable to phenomena that can be expressed in terms of quantity • Qualitative research, on the other hand, is concerned with qualitative phenomenon, i.e., phenomena relating to or involving quality or kind 36
  • 37. Quantitative and Qualitative contd. • For instance, when we are interested in investigating the reasons for human behavior (i.e., why people think or do certain things), • Qualitative research aims at discovering the underlying motives and desires, using in depth interviews for the purpose 37
  • 38. Conceptual vs. Empirical • Conceptual research is that related to some abstract idea(s) or theory. • Generally used by philosophers and thinkers to develop new concepts or to reinterpret existing ones • empirical research relies on experience or observation alone, • Often without due regard for system and theory. • It is data-based research, coming up with conclusions capable of being verified by observation or experiment • Can also call it as experimental type of research 38
  • 39. Some Other Types of Research • One-time research or longitudinal research: • In the former case the research is confined to a single time- period, whereas in the latter case the research is carried on over several time-periods. • Field-setting research or laboratory research or simulation research: 39
  • 40. Some Other Types of Research contd. • Clinical or diagnostic research. Such research follow case-study methods or in-depth approaches to reach the basic causal relations. • Research may be exploratory or it may be formalized. • Objective of exploratory research is the development of hypotheses rather than their testing, whereas formalized research studies are those with • substantial structure and with specific hypotheses to be tested 40
  • 41. How to conduct Research: Dealing with a Tyre puncture Identify a problem • How can I deal with my punctured tyre? Gather Data • Obtain prices of new tyres Analyse the data • What is the cheapest? Interpret the data • That’s more than I want to pay, I need more information 41 Week 1
  • 42. Research: Dealing with a Tyre puncture Gather more data • Is it reparable? • Obtained prices for tyre repair Analyse the data • Can it be repaired • What is the lowest cost? • How does the cost compare with a new tyre? 42 Week 1
  • 43. Research: Dealing with a punctured tyre contd. Interpret the data • Repairing it is possible • Repair will cost 20% of a new tyre • Repair rather than replace means I can still afford to go out on Friday night Draw Conclusion • I will get it repaired at Tyres-U-Like 43 Week 1