Research methodology a2 team 11_2016 (ppt)
1 like152 views
1) The document discusses research on the use and influence of emoticons in computer-mediated communication. 2) A primary online survey found that 62.9% of people aged 18-25 like using emoticons and 40.3% of people prefer text messages that include emojis. 3) Key findings include that emoticons change the mood of conversations, are shifting vocabulary, and are effective for brand marketing, though animated emoticons are less popular and perception of emojis can vary between users.
Research methodology a2 team 11_2016 (ppt)
- 1. Guide - Vipul Vinzuda & Tripurasundari Joshi Year- 2016 絵 (e ≅ picture) 文 (mo ≅ writing) 字 (ji ≅ character).| | Pr ject Research Methodology Shreya Gupta_ TGD Sneha Sarang_PHD Pranshu Chaudhary_NMD Paridhi Diwan_NMD Neel Kadia_NMD
- 2. How can Photographs be much more than just images ? 001 002 003 How craft involvement in people's life can be increased through Rapid Prototyping? Future of Emoticons as an alternative to our expressions in text based messaging ?
- 3. Emoji in Marketing Recently companies have started using custom emojis as marketing campaign. Conversation is much more than just speaking, writing, and interpreting words. Language, grammar context, and non‐verbal cues are important to understand the meaning and context of conversation in non face to face communication. Engaging Conversation Using emojis in text based conversation has seen a great rise in the recent times which suggests their increased popularity. Shifting Vocabulary Emojis are increasing charm of vocabulary. Need for non-verbal cues Final Research Question To Explore the influence of Emoticons as non‐verbal cues in understanding the meaning and nature of message in computer mediated communication.
- 4. Secondary Research • Emoticons were used in 25% of the emails. • While emoticons are used more in socially oriented tasks overall, males and females both use emoticons at the same rate. • Male bloggers used more emoticons compared to female bloggers. • Emoticons are used differently across tasks, contexts, and mediums. •People pay more attention to faces. •Brands using emoji marketing campaigns. •Emoji save time. •In 2010 emoji character sets incorporated into standard Unicode. •Emojis being used as passcodes. •Emojis affect our mood. •Custom emojis as per gender combinations and skin tones . http://www.unicode.org/reports/tr51/ http://clay.rice.edu/pubs/Tossell-Emoticon-CHB12.pdf http://www.abc.net.au/science/articles/2014/02/06/3938772.htm Sources
- 5. Major findingsSpecific Objectives RM Ÿ To Explore the influence of Emoticons as non‐verbal cues. Ÿ How different gender use emoticons differently. Ÿ How business leverage use of emojis. Ÿ Perception and understanding of emoji character. Ÿ How emojis will evolve. Ÿ Users like short interactive and context oriented conversation. Ÿ Emojis are visually appealing thus being used in marketing. Ÿ Emojis affect the context. Ÿ Use of emoji varies with age and gender. Ÿ People are not universally aware of the representation of different emojis. Insights Recommendations Ÿ Design Recommendation : Same core shape should be maintained. Ÿ Gender combinations and skin tones reflects more human diversity. Ÿ Annotations should be provided. Ÿ emoji suggestions while texting for fast and easy use by the elderly and everyone. Ÿ Option to select any image and convert it to emoji and adding sound or animate it. Research Questions Ÿ How can Photographs be much more than just images ? Ÿ How craft involvement in people's life can be increased through Rapid Prototyping? Ÿ Futureof Emoticons as an alternativetoour expressions in text based messaging? Ÿ How space colonization will shape interpersonal interaction and perception about human species? Data Collection Ÿ Information about lifestyle and behavioral study. Ÿ Primary Data: Survey (Questionnaire), Literature Review Secondary Data: Market study, Statistical Data. 62.9% people from age 18-25 likes emoticons very much and they use it. All people use Emoticons while texting 40.3% of people likes text messages with Emoji 155 81 93 When we asked, what all changes do you want in current emojis? . , what new emoji you would When we asked people
- 6. Primary Research Expert Interviews Online Survey We interviewed Sonali Chandrakar-NMD, about emoji’s role in context of computer mediated communication and the future scope of emojis as non verbal cues in non face to face. We conducted online survey among 69 PG college students and faculties of NID. The data was collected and comparison chart were plotted.
- 7. Research Plan Observation Inference Insight Secondary Research Primary Research Key findings Recommendation Usage pattern of different users. Existing literature review. Online Survey Personal Interview
- 8. All people use Emoticons while texting 40.3% of people likes text messages with Emoji . 155 81 93 62.9% people from age 18-25 likes emoticons very much and they use it. Research Project on Emojis 62.9% people from age 18-25 likes emoticons very much and they use it. Findings of primary research , what new emoji you would like to have/create? When we asked people You wont use emojis because What all changes do you want in current emojis?
- 9. Key Findings Emoticons change the mood of conversation. Use of emoticons is shifting vocabulary. Emoticons are effective in brand marketing. Animated emoticons are less popular. Perception of same emojis changes with different users.
- 10. As everyone around the world is exposed to changed technologies somewhat together, emoji are emerging as a universal language where in people can understand the context of conversation even though the words might not be understood.