Research methods table
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This document describes 5 common research methods: interviews, questionnaires, focus groups, surveys, and internet/library research. Interviews collect primary qualitative data through face-to-face discussions but are time-consuming, while questionnaires efficiently gather primary data but risk inaccurate or incomplete answers. Focus groups effectively obtain qualitative information from group discussions yet require significant time. Surveys efficiently collect quantitative data from many individuals but not all people enjoy completing them. Internet and library research permit easy, inexpensive access to secondary data, but sources may be unreliable and finding relevant materials can be time-consuming.
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Research methods table
- 1. RESEARCH METHOD DESCRIPTION TYPE OF DATA (qualitative/quantitative /primary/secondary) ADVANTAGES DISADVANTAGES INTERVIEW A meeting where people talk face to face to discuss matters and situations. Primary data Gather a lot of information, very easy. Very time consuming. QUESTIONNAIRE Set of questions on paper that people have to answer. Primary data Very easy and quick. People might write anything, they might lie so they can get it over and done with. People don’t like doing questionnaires because it’s too long. FOCUS GROUP A group of people that participate/contribute in a discussion. Qualitative data Very easy, gather a lot of information. Very time consuming. SURVEY A survey is a data collection tool used to gather information about individuals. Quantitative data Easy, quick, don’t need to interview a large amount of people at once. Not all people like doing surveys. INTERNET RESEARCH When you search what you need to know on the internet, for example if you need a definition. Secondary data Easy, quick, cheap. The source might have false answers. LIBRARY RESEARCH A place used to borrow books etc. and has computers Secondary data Easy, cheap. Very time consuming, might not find the book you need.