This document provides guidance on developing research data management services at universities. It discusses 10 key steps: 1) Understanding current practices, 2) Deciding what services are needed, 3) Balancing the needs of stakeholders, 4) Securing input and buy-in, 5) Defining roles and responsibilities, 6) Positioning support appropriately, 7) Balancing internal and external provision, 8) Being agile and adaptable to change, 9) Linking systems to integrate services, and 10) Planning for long-term sustainability. The overall message is that developing effective RDM requires understanding user needs, engaging stakeholders, and continually adapting services.