Research theory lecture

This document discusses key research terminology and methods. It defines common metrics like circulation, hits, box office figures, ratings, and sales. It also defines and provides examples of primary research methods like questionnaires, interviews, focus groups, and product analysis. Quantitative and qualitative research are explored along with advantages and disadvantages of primary and secondary research. Purposes of research, as well as objective, subjective, valid, and reliable research terms are also defined. The document instructs the reader to complete a pro-forma discussing these research concepts and perform a Harvard referencing task on sources related to a chosen film.