Research, Tweak, Repeat: The Elusive Art of Incremental Redesign

Research, Tweak, Repeat:
The Elusive Art of Incremental Redesign

Presented by Stewart Foss

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We wish we could do a redesign

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We’re overtime and budget on a redesign

We just launched our new redesign!!!

We just launched a redesign, I wish we could go back

Redesigns

Us


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The Risk
"It seems like a such a huge undertaking," the
Senior VP of Marketing told me. "Frankly,
we're terrified we're going to make things
worse than they already are."

Source: http://www.uie.com/articles/death_of_relaunch


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Sign Up Sign up for Facebook to join Petition Against the "New Facebook."

Petition Against the "New Facebook"
Global

Basic Info

Redesign Revolt: What Should Facebook Do Next?
Name:
Category:
Description:
Petition Against the "New Facebook"
Common Interest - Current Events
By now, most of us have realized that the Old Facebook isn't coming back.
In fact, it seems as though Facebook is going to continue to make large
changes without asking what the users want. (the "new facebook", the new
terms of service, and the new homepage.) This is unfortunate, but it
doesn't change our purpose. Although we can't make things the way they
were, what we can do is petition Facebook to make small changes and

Students reject Facebook redesign
make the transition easier to deal with. That is what our group is now
about: principle. We stand by the fact that the new facebook needs a lot of
improvements. Perhaps, with time, it can be more than an advertisement-
monger.

That is where you, our members, come in. With your support, we can,
perhaps, effect meaningful change. We still need members to make a
difference, so continue to invite your friends! Only in numbers can we
hope to change the "New Facebook" for the better.

Facebook caves in to users after revolt over redesign
PLEASE SIGN THIS PETITION
http://www.petitiononline.com/ada4305/petition.html

All you have to do to help is this:
Group Type

Open: All content is public.

▶ 1 Join this group. Admins

▶ 2 Click on "Invite People to Join" button in the right menu. Kieran

Latest Facebook redesign, I hate you most of all
▶ 3 Select all of your friends.

▶ 4 Click on the "Send invitation" button

▶ 5 Sign the petition and take the one question poll above

And you're done!

Facebook Redesign Revolt Grows to 1.7M
Recent News

*********************************************************

There is NO way back to the old facebook. There are groups out there that say they have the
way back to it...we have tried those methods and they do not work. It's just a scam to try to get

Facebook Poll: 94% Of Users Don't Like Redesign
a large group.

*********************************************************

NEW HOMEPAGE ANNOUNCED BY FACEBOOK!!!!
HERES THE LINK...
http://www.facebook.com/sitetour/homepage_tour.php

Once again, Facebook has trampled the desires of its users.

UPDATE: Well, it's here. When is Facebook going to start listening to its users and give us a
CHOICE? There are still people trying to get used to the first "new facebook" and they go ahead

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Increment to
Perfection


Our highest priority is to satisfy the customer
through early and continuous delivery
of valuable software websites.

Principles behind the Agile Manifesto


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6-8 changes/week


By taking a more evolutionary approach, each
financial investment into the website builds
upon the previous work done. With evolution,
it is about building on what has gone before
not replacing it.
Paul Boag
Creative Director at Headscape &
Founder of Boagworld

Source: http://boagworld.com/business-strategy/site-evolution


How?
First some advice


Committees


Heuristic Evaluation


You
Me
(shameless plug)

Someone Else


(Another Shameless Plug)


unmatchedstyle.com/podcast/


educheckup.com


Testing


Paper Prototyping


Working Prototype


Test Live Website


Roadside Approach


• Open Houses
• Campus Visits
• Career Fairs
• Cafeteria


http://www.sensible.com/secondedition/


Quicktime X Windows Media Encoder


Clearleft presents
Our goal was to simplify the voter registration process
during the Obama campaign. Silverback was clearly the
easiest way to gain true insights into user behavior, and
resulted in a successful, more informed site at launch.
There is nothing silver about Silverback, all gold in my
opinion! Spontaneous, unobtrusive
so says Scott Thomas of Obama for America | Next testimonial » usability testing software for
designers and developers.

Capture screen activity

Video the participant’s reactions

Record the participant’s voice

Add chapter markers on the fly

Control recording with the remote

Export to Quicktime

Silverback requires
Mac OS X (10.4 or 10.5)


log in sign up for free

Usability testing has
never been this easy.
Watch videos of your real users.
See every mouse movement and click.
Install in seconds with one line of code.
Increase conversions on landing pages.

Try the demo.

What they’re saying:

Now there’s a cost-effective means of seeing how usable your pages are:
Userfly, a simple way to test your site’s usability for free — with one line of
code.

I think Userfly is a service that cannot be ignored. It’s a new way of getting
data on your visitors’ browsing patterns — data that isn’t biased or subjective;
data which shows the real thing — the real actions of your users.

Userfly could certainly evolve into a must-use service for web developers.

Two thumbs up. Userfly is a tool, that everybody should install if they want to
increase their website without wasting time on crunching numbers.

Read more press for userfly.

Presented by Stewart Foss Terms
Pricing Affiliates About FAQ Press Contact Follow @userfly!
userfly.com provides instantaneous web user studies by recording user visits and letting you play them back to see every mouse movement, click, and form

It's hard to imagine a form that could be
simpler: two fields, two buttons, and one link.
Yet, it turns out this form was preventing
customers from purchasing products from a
major e-commerce site, to the tune of
$300,000,000 a year.
Jared Spool
CEO & Founding Principal
User Interface Engineering

Source: http://www.uie.com/articles/three_hund_million_button/


Tweak, but verify.
Steve Krug
Author, Don’t Make Me Think


Realign
With goals


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Where to start


Navigation


dog dryer
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hamster
oven cat

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fridge
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A House
ANIMALS CLOTHING APPLIANCES
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cat pants microwave
mouse shirt fridge
humans sweater oven
hamster


Spacing & Fonts


Line height


Headings, Lists, Bold, Italics, etc.


Photography


Increment First


Realign Second


Redesign is the
Last Resort


Contact Me
Questions?

• stewart.foss@eduStyle.net
• twitter.com/stewartfoss
• eduStyle.net/users/stewart/
• stewartfoss.com


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