This thesis presents the hypothesis that new learning strategies can be developed through subcultures created by media to incorporate dance into education. Media companies create subcultures for profit by observing online data to see trends. These subcultures spread ideas and beliefs across the world. The proposal is to use these media-created subcultures, not just for profit but also to tackle education, through social media and multimedia tools that allow transmission of audio and video. This will generate new ways of self-expression and learning through dance in education.