Retail formats 2
Download as PPTX, PDF1 like792 views
This document discusses different retail formats, including classifications based on form of ownership and store strategy. It describes the main types of ownership as independent retailers, chains, franchising, and cooperatives. For store strategy, it outlines convenience stores, supermarkets, department stores, specialty stores, and hypermarkets. It also discusses non-store retailing formats such as vending machines, in-home retailing, telephone retailing, catalog retailing, and electronic retailing. Overall, the document provides an overview of common retail ownership models and store/non-store formats, describing their basic definitions and features.
Retail formats 2
- 2. “This is the general nature of the retail mix in terms of range of products and services, pricing policy, promotional programmes, operating style or store design and visual merchandising.”
- 5. 1. Form of Ownership Independent Chain Franchising Co-operative
- 6. Independent Retail… • Generally operates one outlet • 98% of all the retail businesses in India, are managed and run by independents • Requires low investment and little technical knowledge. • Fail due to poor management skills and inadequate resources. • Eg: Furniture stores, bookshops, LPG Gas Agencies, neighbourhood stores etc.
- 7. Chain Retail… • Common ownership of multiple units. • The purchasing and decision making are centralized. • They can maintain their prices, thus increasing their margins, or they can cut prices and attract greater sales volume. • Examples: Shoppers stop; Café-Coffee day…
- 8. Franchising… • A contractual arrangement between a “franchiser” and a “franchisee”. • To conduct a certain form of business under an established name and according to a specific set of rules. • Classic examples of franchising are; McDonalds, Pizza Hut
- 9. Co-operatives… • A group of independent retailers, that have combined their financial resources and their expertise in order to effectively control their wholesaling needs. • Individual retailers retain their independence, but agree on broad common policies. • Amul is a typical example.
- 10. 2. Store Strategy Mix Convenience Store Super markets Department Stores Speciality Store Hyper Markets
- 11. Convenience Store… • A small store that stocks a range of everyday items. • Differ from general stores and village shops in that they are not in a rural location and are used as a convenient supplement to larger stores.
- 12. Supermarket… • A large form of the traditional grocery store • A self-service shop
- 13. Department Stores… • A retail establishment with a building open to the public which offers a wide range of consumer goods such as clothing, housewares, furniture and appliances. • Eg: Pantaloon, Spencers etc.
- 14. Speciality Store • Concentrates on the sale of a single line of products or services • Eg: Tanishq for jewellery McDonalds, Pizza Hut for food services
- 15. Hyper Markets • A large superstore, combining a supermarket and departmental store, offering full lines of grocery and general merchandise, all under one roof.
- 16. 3. Non Store Retailing Vending Machines In Home Retailing Telephone Retailing Catalog Retailing Electronic Retailing
- 17. Vending Machines… • Products are sold directly to customers/buyers from machines. • Dispense products which enable customers to buy after closing hours.
- 18. In Home Retailing… • Door-Door selling. • Gives the sales person an opportunity to demonstrate products in a very personal manner. • Examples: Eureka Forbes vaccum cleaners and water filters.
- 19. Telephone Retailing… • Contact between the prospect and the retailer over the phone Examples: A large number of mobile phone service providers use this method. Private insurance companies Credit companies …
- 20. Catalog Retailing… • Retailers who mail catalogues to their customers and maintain showrooms where samples of the products for sale are displayed; orders are filled from back-room warehouses. • Advantages: Lower operating costs lower rents smaller sales staff absence of shop lifting…
- 21. Electronic Retailing… • Retailers communicate with customers and offer products and services for sale, over the internet. • Examples Amazon.com E-bay ...
- 22. Thank you