Retail Management:Store management
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This document provides an overview of retail management and store operations. It introduces the presenters and covers topics like store management, operations, design, layout, visual merchandising, customer service, and profitability. The key aspects of store design like fixtures, displays, lighting and customer flow are discussed. Different types of store layouts like grid, loop and spine are explained. Visual merchandising and maintaining attractive product displays are emphasized. Customer service before, during and after transactions is also highlighted. Store profitability depends on managing costs and prices. Finally, the objective of floor management is ensuring customer convenience and optimal sales.
Retail Management:Store management
- 2. PRESENTED BY: PALLAVI PATURDE PRIYA KRIPLANI MANJUSHREE KOTAL PRANEETA RAO
- 3. STORE MANAGEMENT Store Operations Management Store Design : Interior & Exterior Customer services Store Profitability Retail Display Visual Merchandising Floor Management
- 4. Store is where retailers system & procedures come in contact with customers. Operation management is managing of balance between things: • Meeting customer needs • Managing resources Store operations management is all about demand & supply INTRODUCTION
- 5. managing the store Layout, Design and Visual merchandising Customer Service STORE MANAGEMENT OPERATIONS
- 6. FUNCTIONS OF STORE MANAGEMENT 1. To receive raw materials 2. To provide proper storage and preservation 3. To meet the demand of the consuming departments 4. Proper codification, preservation & handling 5. stock accumulation & abnormal consumption 6. Assist in verification
- 7. PROCEDURE IN STORE MANAGEMENT Store records: accurate & up-to-date store records must be maintained. Receipt of stores: proper delivery of items along with receipts. Issue of stores : stores should be issued on first in first out basis. Independent stock checks : regular stock checking by officers
- 8. STORE DESIGN INTERIOR & EXTERIOR
- 9. REQUIREMENTS IN STORE DESIGN I. Customer focus: store design & layout must appeal the customer’s will. II. Storeimage: Store Image is the overall perception the customer has of the store’s environment. III. Holisticapproach: store design should match the store’s character.it includes interior & exterior design.it should have a single theme or image throughout. IV. Technology& planning :latest technology must be used to assist in developing a store layout design. e.g.: CAD
- 10. INTRODUCTION: STORE DESIGN INTERIOR & EXTERIOR Store design is the architectural character or decorative style of a store. It conveys to the customer “what the store is all about” It varies in: Kind Size Geographical location
- 11. LEARNING OBJECTIVES • List the elements of a store’s environment and define its two primary objectives. • Discuss the steps involved in planning the store. • Describe how various types of fixtures, merchandise presentation methods and techniques, and the psychology of merchandise presentation are used to increase the productivity of the sales floor. • Describe why store design is so important to a store’s success. • Explain the role of visual communications in a retail store.
- 12. EXAMPLE OF STORE IMAGE By incorporating a café as an integral part of Barnes & Noble bookstores, a very relaxing and casual ambiance is created.
- 13. i. FIXTURES ii. DISPLAYS iii. COLOUR iv. LIGHTING v. CEILINGS vi. SHELVING i. SIGNS ii. RESTRICTIONS iii. WINDOWS iv. THEFT PREVENTION v. MULTILEVEL STORES vi. STORE NAME ELEMENTS OF INTERIOR & EXTERIOR DESIGN INTERIOR EXTERIOR
- 14. THE DISNEY STORE’S EFFECTIVE USE OF THE FREE-FLOW DESIGN Approximately 250 million consumers visit Disney’s entertainment retail outlets each year. New store designs showcase merchandise in an engaging and contemporary fashion, keeping pace with evolving retail trends. Technological elements - including a front-of-store media wall that engages guests with Disney programming, and interactive kiosks-setting the stage for the Disney Store in the 21st century.
- 15. STORE LAYOUT The objective of layout management is to obtain the maximum benefits from the space available. Decisions while making layout: a. Value of space b. Utilization & allocation of space c. Customer traffic flow d. Types of goods e. Complementary merchandise proximity f. Desired store image
- 16. TYPES OF STORE LAYOUT 1) Straight floor plan : makes use of walls & fixtures to create small spaces within the retail store. 2) Diagonal floor plan : self service type of retail store 3) Angular floor plan : high end specialty stores with curves & angles 4) Geometric floor plan : uses racks & fixtures for clothing & apparel shops 5) Mixed floor plan: mixture of straight, diagonal & angular floor plan
- 17. OTHER STORE LAYOUTS GRID LAYOUT Grid Layout: is a type of store layout in which counters and fixtures are placed in long rows or “runs,” usually at right angles, throughout the store.
- 18. LOOP LAYOUT Loop Layout is a type of store layout in which a major customer aisle begins at the entrance, loops through the store, usually in the shape of a circle, square, rectangle, and then returns the customer the front of the store.
- 19. SPINE LAYOUT Spine Layout is a type of store layout in which a single main aisle runs from the front to the back of the store, transporting customers in both directions, and where on either side of this spine, merchandise departments using either a free-flow or grid pattern branch off toward the back aisle walls.
- 20. RETAIL DISPLAY Presentation & exhibition of products along with the relevant information. Objectives of retail display: I. Maximize product exposure II. Enhance product appearance III. Provide product storage IV. Remind customers of planned purchases
- 21. TYPES OF DISPLAY Assortment display Theme display Lifestyle display Coordinated display Unit display Rack display Videotape display
- 22. VISUAL MERCHANDISING Visual Merchandising : introduction Is the artistic display of merchandise and theatrical props used as scene-setting decoration in the store.
- 23. BIG PICTURE ELEMENTS Store-front windows Welcoming entryway Flowing floor plan Cash/wrap counter Dressing rooms
- 24. CORRECT FORM OF VISUAL MERCHANDISING
- 25. DRESSING ROOM ELEMENTS Mirror Hooks Chair or bench Good lighting Door or opaque curtain
- 26. Two-way or T-stands Four-way Round Rack Cubes Slat wall Tables APPAREL FIXTURES AND SETTING • Mannequins • Hangers • Cap Trees • Rolling Rack • Mirrors
- 27. TIPS FOR KEEPING DISPLAYS FRESH Change displays every four to six weeks. Use eye-catching displays for top shelves Feature new or seasonal items in spotlighted displays Rotate out-of-season items to the bottom shelves
- 28. CUSTOMER SERVICE Retailers generally use customization and standardization to deliver customer services. While customization motivates the service providers to customize services according to the needs of individual customers, standardization ensures that they follow established guidelines when delivering service.
- 29. The various services provided by retailers to customers can be grouped under three categories; pre transaction, transaction and post transaction services. Convenient store hours and information availability are the most common pre-transaction services offered to customers. Pre transaction services help target customers gather information about a store's merchandise and methods for purchasing it easily. Customers evaluate the quality of a service by comparing the actual service delivered at the store with the service expected.
- 30. STORE PROFITABILITY Store profitability refers to maintain competitive prices & maximize profitability i.e. Managing cost & prices Store profitability is one of the major objectives of modern business organizations FORMULA: EXPECTED INITIAL MARKUP % = (OPERATING EXPENSES+PROFIT+REDUCTION)/(SALES +REDUCTION)
- 31. FLOOR MANAGEMENT Floor management is the allocation of store floor space to departments product categories , storage floor, space and customer floor space. It ensures convenience to customers & places the merchandise in accordance with the sales persons work allocation.
- 32. OBJECTIVE OF FLOOR MANAGEMENT o To obtain high return on investment. o To ensure compatibility & rational interface between customers merchandise & sales people.
- 33. THANK YOU!