Retail Mobility, Productivity and Security
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The document discusses the importance of mobility and unified endpoint management (UEM) in the retail industry, emphasizing the need to improve security while enhancing customer experience. It highlights the challenges organizations face with data protection, the diversity of devices used, and the growing adoption of IoT initiatives to better understand customer behavior. Additionally, the document stresses that effective training and compliance with security policies are critical for maintaining productivity and security in store operations.
Retail Mobility, Productivity and Security
- 1. ibm.com/maas360 UnifiedEndpointManagement.com LEARNMORE RETAILMOBILITY, PRODUCTIVITY, ANDSECURITY Enhancementstothecustomerexperiencearehelpingmakemobilityasuccessintheretailindustry;however,security challengesneedtobeaddressedtoprotectdataandprivacy.TheInternetofThings(IoT)maybethefarthest-reaching futureITinitiativewiththemostpotential—alongwiththegreatestcomplexityandrisks.Thediversityofdevices(e.g., smartphones,tablets,laptops,desktops,andIoTsensors)requiresaunifiedendpointmanagement(UEM)platform. Accesstocloudappsoncorporate,sharedandpersonal(BYO)devicesaretheessentialingredientstosuccess. Theretailindustryismovingquicklytoembracethevalueofmobility foritsemployeesandcustomersinthefaceofsecurityrisks. Reducing costs,11% Improvingoverallin-store customerexperience,11% Increasingfoottrafficin storelocations,16% Developingstrategiestoensurewe interactwithourin-storecustomers ontheirmobiledevices,9% Protectingcustomerdata andprivacy,32% Devicesneedtodeliverahigh-qualityexperiencetocreateintuitivemobilemomentsforemployeesandcustomers. Businessesrequirean economicaldevicethatiseasy tomanageandreliable. However,securityisnotnearthetop oftheprioritylist—availablesecuritypoliciesand biometricswerenotfrequentlycitedconsiderations. Trainingandenforcingcorporatesecuritycompliance policiesforstore-basedemployees,28% Althoughcustomerandcorporatedatasecuritywerenottopbusinessinitiatives,theywereidentified astwoofthetopthreechallenges.RetailITleadershipneedstobalanceproductivitywithsecurityto effectivelyruntheirorganizations. oforganizationssurveyedcitedEASEOFUSE(i.e.,intuitive)asthemost importantconsiderationwhenitcomestothemobiledevices(i.e.,laptops, smartphones,tablets,etc.)thattheyprovidetoin-storeemployees. Price 33% Easeof management 30% Batterylife 27% Operatingsystem 25% Availablesecurity policies 16% Biometrics 7% Growingthecommercial valueofourcustomer relationships,8% Securingcorporate (i.e.,store)data,8% Othertopconsiderationsinclude: Top5MostImportantBusinessInitiatives IMPORTANT!In-storeEmployeeAccesstoMobileBusinessApps TopBusinessandOperationalChallengesManagingIn-storeTechnology DiverseDevicesIn-storeEmployeesUsetoAssistCustomers MostImportantConsiderationsforIn-storeEmployees andtheirMobileDevices BringYourOwnDevice(BYOD)-OKforIn-storeEmployees? 37% 50% CURRENTLY Toprovideabettercustomerexperience... Althoughdesktopscontinuetodominate,retail businessesshouldbeabletomanageandcontrolall deviceswithaUEMplatform. Mobileappsarepartoftheresearch,customerinteraction,andbuyingprocess.Asindicatedbelow,employeesrequire accessfortraining,businessinsight,andcustomersatisfaction. IoTInitiativesareStartingtoTakeOffatStoreLocations IoTinitiativescreatevaluablesourcesofinformationtohelpbusinessescreatenewstrategiesand executewithahighdegreeofaccuracy.IoTcanalsohelpcapturesensorinformationtoprovide intelligenceaboutcustomerbehavior. IoTpresentshugeopportunitiesforretail.ITneedstospearheadbusinesstransformationbysecurely deployingandmanagingIoTprojectsatscale. oftheorganizationssurveyedpermittheir employeestobringtheirowndevicestowork. Dedicatedcomputer (i.e.,terminal,desktop) 61% Smartphone 42% Tablet 31% Rugged,single-purpose device(scanner) 24% Sharedlaptop 18% oforganizationssurveyedcurrentlyhaveoraredeveloping/launchingwithin 12-24months,IoTinitiativesinvolvingindividualstorelocations. Appsarecriticalorimportant, 61% arecurrentlyconsideringIoTinitiativesinvolvingindividualstorelocations. 13% 65% Appsarecriticalorimportant, 58% 24MONTHSFROMNOW IoT AMajorityofStoresUseDigitalKiosks TheBiggerTruth ThemixoftabletsandIoTdevices(e.g.,LEDscreens)requiressecurityandmanagementwithUEM, andthatincludesunmanagedandshareddevices. Alldevices,includingthoserelatedtoIoTinitiatives,havebecomeanessentialpartofinteractingwith customersandavaluablelinkinthepurchasingprocess.Retailorganizationsneedtoupholdhigh securitystandardsfortheirdevices,businessapplications,andcustomerdata.Clickthelinksbelowto learnmoreabouthowIBMMaaS360unifiedendpointmanagementcanhelpretailITleadersmanage andsecuredevicesatscale. oforganizationssurveyedhavedigitalkiosks/digitalsignagedeployed inthemajorityoftheirstores. 24% havedigitalkiosks/signagedeployedinselectstores. 34%