Retail objective
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This document contains multiple choice questions about marketing research and channels. It asks about types of internal records, marketing research companies like Nielsen, types of marketing research like descriptive and qualitative, appropriate research methods for different situations, reasons marketing research is important for managers, and drawbacks of online research like lack of information about respondents.
Retail objective
- 1. • MARKETING CHANNELS AND SUPPLY CHAIN MANAGEMENT • AKKAPEDDI • • • MULTIPLE CHOICE QUESTIONS
- 2. 1.Internal records are an important source of information. Which of the following are not deemed as internal records? 1.Competitor information. 2. Customer service records. 3. Manufacturing records. 4.Marketing and sales records. 5.Accounting Records Ans: Competitor Information
- 4. There are various types of research designed to obtain different types of information. What type of research is used to define problems and suggest hypotheses? 1.Primary Resarch 2.Casual Research 3.Secondary Research 4.Descriptive Research Ans: Descriptive Research
- 5. Which of the following is not a defined use of marketing research? To justify Ans: 1 1. previous marketing decisions. To improve 2 understanding of the marketing process. To generate, 3. refine and evaluate marketing actions. 4. To identify and define marketing opportunities and problems. 5. To monitor marketing
- 6. What type of research would be appropriate in the following situation? Nestlé wants to investigate the impact of children on their parents' decisions to buy breakfast foods. 1.Quantitaive Research 2.Mixed Methodology 3.Secondary Research 4.Qualitative research 5.Focus Groups 6.Ans: Qualitative research
- 7. What type of research would be appropriate in the following situation?A college or university bookshop wants to get some insights into how students feel about the shop's merchandise, prices and service. 1.Mixed Methodology 2.Qualitative research. 3.Quantitative research. 4.Focus groups. 5. Secondary data. Ans: Focus Groups
- 8. What type of research would be appropriate in the following situation? NIRMA wants to determine whether a new line of deodorants for teenagers will be profitable. 1.Qualitative research 2.Quantitative research. 3.Primary research. 4.Mixed methodology. 5.Focus groups. Ans: Mixed Methodology
- 9. Why is market research an essential tool for the marketing manager? 1.Develop more appropriate marketing mixes. 2.Define and locate market segments. 3.Understand segments' needs and wants. 4.Monitor changing needs and attitudes, etc. 5.Monitor progress and diagnose the root causes of marketing problems. 6.All of the above. Ans : All of the above
- 10. The Internet is a powerful mechanism for conducting research. However it does have its drawbacks. Which of the following signify these drawbacks? 1.The possible inclusion of individuals not being targeted, that could skew the results. 2. Eye contact and body language, (two useful research indicators) are excluded from the analysis 3. Lack of information about the population responding to the questionnaire 4. All of the above 5. None of the above Ans : All of the above
- 11. Thank You Kingsoft Office Akkapeddi Make Presentation much more fun