Retailing
- 1. All activities involved in selling goods or services Directly to final consumers for their personal, nonbusiness use.
- 2. Specialty store Department stores supermarket Convenience store Discount store Off price retailer superstores
- 3. A retail store that carries a narrow product line with a deep assortment with in that line.
- 4. A retail organization that carries a wide variety of product line each line is operated as a separate departments managed by specialist buyers or merchandisers
- 5. A large, low cost, low margin, high-volume, self- service store that carries a wide variety of grocery and household products.
- 6. A small store, located near a residential area, that is open long hours seven days a week and carries a limited line of high turnover convenience goods
- 7. A store much larger then a regular supermarket that offers a large assortment of routinely purchased food products, nonfood items, and services
- 8. A retail operation that sells standard merchandise at lower prices by accepting lower margins and selling at higher volume.
- 9. A retailer that buys at less then regular wholesale prices and sells at less then retail, Examples are factory outlets, independents, and warehouse clubs.
- 10. Retail strategy Retail segmentation and targeting Store differentiation and positioning Retail marketing mix Product and services assortment Retail prices Promotion Distribution (location) Create value for targeted retail customers
- 11. All activities involved in selling goods and services to those buying for resale or business use.
- 13. An independently owned business that title to the merchandise it handles
- 14. A wholesaler who does not take title to goods and whose function is to bring buyers and sellers together and assist in negotiation.
- 15. A wholesaler who represents buyers or sellers on a relatively permanent basis, perform only a few function, and does not take title to goods.
- 16. Wholesaling by sellers or buyers themselves rather than through independent wholesalers
- 17. Wholesales strategy Wholesale segmentation and targeting Differentiation and services positioning Wholesale marketing mix Product and service assortment Wholesale prices Promotion Distribution(location) Create value for targeted wholesale customers