Retail’s Digital Pain Points and How the Network Can Solve Them
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The document discusses how a centralized network can alleviate digital pain points in retail by providing reliable in-store Wi-Fi, enabling seamless customer onboarding and connectivity. It highlights the importance of analytics for understanding foot traffic and enhancing personalized marketing efforts, while also transforming sales associates' roles by equipping them with location-based insights. Additionally, it emphasizes the need for optimized visibility of staff and resources to improve productivity and customer engagement.
Retail’s Digital Pain Points and How the Network Can Solve Them
- 1. Retail’s Digital Pain Points and How the Network Can Solve Them
- 2. Offer Reliable In-Store Wi-Fi for Shoppers Purpose-built Wi-Fi solutions that enables in-store customers with seamless onboarding and roaming, with access to quality connectivity during their shopping experience.
- 3. Centralized Network Monitoring and Management Across Properties Simple, smart, flexible network architecture delivering scalable management, advanced troubleshooting, and security - all controlled from single pane of glass – alleviating burden for IT staff.
- 4. Access to and Ability to Leverage Actionable Analytics Understanding of foot traffic patterns across multiple locations in real-time and historically; in-store presence and zonal analytics like guest engagement patterns and department heat-mapping.
- 5. Compliment Digital Retail Experience with a Personalized In-Store Experience Identify shoppers entering the store, activate engagements related to in-store location, and enable contextual, targeted mobile marketing to drive further trust, value, and sales.
- 6. Transform the Responsibilities and Capabilities of Sales Associates Track the movements of all in-store sales staff as well as alert employees of important tasks, requests, or issues. Empower sales associates with valuable in- store analytics related to customer engagement trends and buying behaviors.
- 7. Employ Location-Based Analytics and Engagements Harness three powerful levels of locationing in-store and across multiple properties, including zone, presence, and position tracking. Activate targeted marketing messages and promotions based off location to increase engagement and incentivize customer sales.
- 8. Optimize In-Store Staff and Resources Visibility of all available in-store staff, inventory, and business assets, with the ability to harness analytics related to in-store tracking and asset availability to increase productivity.
- 9. Thank You