The document discusses the importance of character-driven leadership. It argues that leaders with strong character who are virtuoso CEOs achieve better results by creating a vision, maintaining strategic focus, and building a culture of accountability. Virtuoso CEOs treat people well, are willing to change and learn from mistakes, and create an engaged workforce through respect, fairness and empowerment. Developing strong character requires self-awareness, feedback from others, and overcoming the brain's resistance to change through resolve.