![OVER TO YOU… (30 mins silent writing)
1. Explain how producers target, reach and engage audiences for video
games through content and marketing. Refer to Minecraft to support
your answer.
OR
2. Explain the role of regulation of the video game industry in
global production, distribution and circulation. Refer to Minecraft
to support your answer. [15mins]](https://image.slidesharecdn.com/groupprojectsminecraft-190515083828/85/Revising-Minecraft-36-320.jpg)
Revising Minecraft
- 1. PRE-TEACHING SURVEY CHALLENGE Conduct a survey and gather 20-50 results to gauge how popular Minecraft is with DIFFERENT AGES Your aim is to find out whether currently or historically people have played Minecraft and which features of the game they enjoyed the most. Which consoles do they own at home and what are the most popular video games currently played around the school. Prizes next week for the pair or person with the most detailed survey results!
- 2. Revising Minecraft OCR Media Studies: Paper 2 Evolving Media
- 3. HOW POPULAR IS minecraft? OCR Media Studies: Paper 2 Evolving Media
- 4. Paper 2: Evolving media
- 6. A brief history of video games
- 7. Huge shift in game capability - Better graphics - Larger memory - Multiplayer Online gameplay: • MMORPGs • Avatars • DLC Full digital convergence - Web browser - Social media - Stream films - Upload content 1970/80s were the ‘Golden Age’ of the video game industry Video games far surpass film, TV and radio in terms of profit ($120 billion by 2020)
- 8. History & Development 1. The earliest forms of video games were… 2. The golden age of video gaming was… 3. Notable or ground breaking games include: 4. How the perception of video games has changed:
- 9. Platforms rpg FPS combo controls MMORPG sandbox free roam avatar beta steam Acquisition non-eucildean graphics Platforms rpg FPS combo controls MMORPG sandbox free roam avatar beta steam Acquisition non-eucildean graphics
- 10. Platforms rpg FPS combo controls MMORPG sandbox free roam avatar beta steam Acquisition non-eucildean graphics Platforms rpg FPS combo controls MMORPG sandbox free roam avatar beta steam Acquisition non-eucildean graphics
- 11. WIDER READING: 1.What genre is Minecraft and what makes it appealing? 2. On which platforms can you play the game? 3. Who is the target audience? 4. How do Youtubers (DanTDM) Promote the game? 5. Who owns and produces the game? 6. What are some of the astonishing facts?
- 12. Welcome to the weird AND wonderful world of youtubers https://www.youtube.com/watch?v=3INohPCAsQw Where’s the theory in that? Clay Shirky would argue that Youtubers such as DanTDM have shifted the power in the media from producer onto the audience. This market liberal approach suggests that the audience holds the key to Minecraft’s success, without Youtube and social media the game would not have been as successful. David Gauntlett would agree, and suggests that audiences use the media to base their identity on. So, if an influencer tells their 1 billion audience that a game is good fun and that being a ‘Minecrafter’ is a viable career and fun hobby to have, then they are likely to adopt this identity of a ‘gamer’. Geek chic! $$$$$$$$$$$$$$$$$$
- 13. What do you know? Without looking at your notes how much do you remember? 1. Name of the individual producer 2. Name of the company that produced the game 3. Date of Beta release 4. Budget spent on advertising 5. The genre of the game 6. Organisation that bought the game in 2014 7. How much did they purchase it for? 8. Platforms on which you can play the game 9. Company that regulates the gaming industry 10.Name of the most successful Minecraft Youtuber
- 14. What do you know? Without looking at your notes how much do you remember? 1. Markus ‘Notch’ Persson 2. Mojang 3. January 2011 4. $0 5. Sandboxx 6. Microsoft 7. $2.5 billion 8. Cross-platform / anything! 9. PEGI 10.DanTDM
- 15. You can do what ever you want with no limits. Any console, anything can play a console game. You can connect with other players but you need a lot of coordination so it is better on your own.Infinite possibilities.
- 16. What DO WE NEED TO KNOW FOR THE EXAM? Who is the audience and how was the game received? Who owns minecraft and how is it produced? How is the game distributed and marketed? What does the game teach us about culture and fandom?
- 17. Quick Quiz – The crazy 8 1. When did the full version of the game get released? 2. To date, how many copies sold across all platforms? 3. How many just on PC? 4. Minecraft is the second most popular game behind which other? 5. Which Swedish company produced the game? 6. What is the name of the Swedish creator? 7. Without any commercial backing how did the first one million customers know about the game? 8. What genre is the game?
- 18. Quick Quiz 1. When did the full version of the game get released? (Nov 2011) 2. To date, how many copies sold across all platforms? (over 121 million) 3. How many just on PC? (27 million) 4. Minecraft is the second most popular game behind which other? (Tetris) 5. Which Swedish company produced the game? (Mojang) 6. What is the name of the Swedish creator? (Markus ‘Notch’ Persson) 7. Without any commercial backing how did the first one million customers know about the game? (word of mouth) 8. What genre is the game? (Sandbox)
- 19. A Little theory - Henry Jenkins Henry Jenkins is an influential Media theorist, who is interested in Media in the online world, or Media 2.0. Since the emergence of the internet as a participatory, interactive medium, there has been a great deal of writing about how this has transformed audiences, institutions and the nature of media products. Jenkins looks at many areas, but for this topic, his 1992 1992 book Textual Poachers: Television Fans and Participatory Culture is particularly important.
- 20. CONTEXTS: Social: Minecraft is being used by the Block by Block project to help rebuild areas of poverty and neglect around the globe. https://youtu.be/wkfB96DNwDw
- 21. CONTEXTS: Social: MinecraftEdu (2012) offers a bank of online resources which teachers can use to deliver Minecraft based learning and lesson (age 8-12) https://education.minecraft.net/minecraftedu/
- 22. CONTEXTS: Economical: The game highlights how development of games using readily available open source software is helping the industry grow. Benefits of Java mean that games can be played on Windows, Mac OS X and Linux. These independent games do not require huge Hollywood movie budgets and teams of developers. Indie games are not usually taken seriously and are often satirical or amusing to play.
- 23. CONTEXTS: Economical: Game producers often have their own ideology when it comes to creating games. In 2011, Sean Parker (Founder of Napster and Facebook President)was denied investment into Mojang as Facebook is not owned by ‘grassroots’ game developers. But once Markus Persson sold his game new conversations were started about developing a virtual reality Minecraft with Parker.
- 24. CONTEXTS: Cultural: The success of Minecraft shows how audiences spread content via word of mouth, sharing their own mods and game footage across web forums and Youtube. Intertextual links to wider products are also ‘cultural’ references: Lego / Lady Gaga / South Park / Simpsons / Warner Bros movie
- 25. 1.The year Minecraft was released on BETA 2.The year Minecraft was released for official purchase 3.The nickname of the creator 4.The cost of their initial marketing campaign 5.The initial age rating of the game 6.Age rating of the game now 7.The genre of the game 8.What does ‘cross-play’ enable players to do? 9.What did the deal with the Egmont Group allow for? 10.How can players ‘mod’ the game? MINECRAFT ‘CRAFTY QUIZ’
- 26. 1.The year Minecraft was released on BETA – (2009) 2.The year Minecraft was released for official purchase – (2011) 3.The nickname of the creator – (Notch) 4.The cost of their initial marketing campaign – ($0) 5.The initial age rating of the game (12) 6.Age rating of the game now (7) 7.The genre of the game – (sandbox) 8.What does ‘cross-play’ enable players to do? (Play on various consoles) 9.What did the deal with the Egmont Group allow for? (Merchandise/books) 10.How can players ‘mod’ the game? (alter gameplay mechanics) MINECRAFT ‘CRAFTY QUIZ’
- 27. What do you remember about the different ways Minecraft attracts and maintains its audience? List your ideas. Crafty Chat
- 28. Regulation Regulation is… Regulations are rules made by a government or other authority in order to control the way something is done or the way people behave. Regulation is the controlling of an activity or process, usually by means of rules.
- 29. Regulation Regulation is considered necessary because… • Owners cannot be allowed to control all modes of production in a free market • Content must be suitable for the audience the product is for • Audiences must be protected from obscene or offensive material that may harm them or they may want to copy
- 30. Regulation TASK Working as a pair, you are going to find out as much as you can about the regulation of the video game industry. 1. How is the industry regulated and by who? 2. Who regulates content and how? 3. What are some of the effects video games are seen to have on players? 4. How is Minecraft regulated
- 31. VIDEO GAME REGULATION EXAM STYLE QUESTION: Explain the role of regulation of the video game industry in global production, distribution and circulation. Refer to Minecraft to support your answer.
- 32. Who are the VSC? The VSC Rating Board is an Administrator of the PEGI age rating system which is used in over 30 countries throughout Europe. In 2012 the PEGI system was incorporated into UK law and the VSC was appointed as the statutory body responsible for the age rating of video games in the UK using the PEGI system. In the UK, PEGI 12, 16 and 18 rated games are legally enforceable and cannot be sold to anyone under those respective ages.
- 33. How is Minecraft regulated? ● The VSC has been promoting high standards in the video industry since 1989 with a code of practice and training for retailers to prevent underage sales. ● https://youtu.be/vFFjM_4c0T0
- 34. Minecraft story mode: The compete adventure (2017)
- 35. CHANGE IN AGE RATING 2015 - MID 2017 2017 – PRESENT DAY What factors might have influenced this change?
- 36. OVER TO YOU… (30 mins silent writing) 1. Explain how producers target, reach and engage audiences for video games through content and marketing. Refer to Minecraft to support your answer. OR 2. Explain the role of regulation of the video game industry in global production, distribution and circulation. Refer to Minecraft to support your answer. [15mins]
- 37. OVER TO YOU… (35 mins silent writing) 1. Explain how producers target, reach and engage audiences for video games through content and marketing. Refer to Minecraft to support your answer. OR 2. Explain the impact of changing audiences on video game production, distribution and consumption. Refer to Minecraft to support your answer.
- 38. HOMEWORK – checked with folders next wed END OF UNIT REVISION Complete your ‘Case Study Summary’A3 sheet Aiming for A/B? Create revision cards for the different elements of this unit. ● Game production ● Audiences ● Social impact of the game ● Marketing ● Production / Ownership ● Distribution ● Game Facts/stats ● Regulation and control Complete the ‘regulation’ practice question for me to mark. A*