This article discusses how the brain controls pacing strategies during exercise through information processing between the brain and peripheral physiological systems. It suggests that while different pacing strategies exist, the underlying principle of how the brain establishes and maintains pacing is similar. The brain incorporates knowledge of the event endpoint, prior experience, and internal/external conditions into an algorithm to set an optimal pacing strategy. An internal clock allows the brain to monitor duration/distance remaining and adjust power/metabolic output accordingly using feedback throughout the event. This feedback-based adjustment requires time, creating fluctuations in power that maintain the overall strategy despite changing conditions.