Rewire Old Marketing For New Revenue
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The document discusses a webinar focused on referral marketing, highlighting key trends in retail and the importance of customer-centric roles. It emphasizes the need for marketers to track social engagement and optimize referral programs to drive sales. Insights from the panelists, including industry experts, stress the significance of referral marketing strategies in today's retail environment.
Rewire Old Marketing For New Revenue
- 1. Rewire Old Marke-ng For New Revenue #ReferralMarke*ng Webinar Sponsored by
- 2. Welcome Webinar A:endees #ReferralMarke*ng
- 3. Follow This Webinar On Twi:er #ReferralMarketing #ReferralMarke*ng
- 4. About Retail TouchPoints ü Launched in 2007 ü Over 28,000 subscribers ü To provide executives with relevant, insightful content across a variety of digital medium Free subscription to our weekly newsletter: WWW.RETAILTOUCHPOINTS.COM/SIGNUP #ReferralMarke*ng
- 5. Panelists #ReferralMarke*ng Debbie Hauss Editor-in-Chief Retail TouchPoints MODERATOR Matt Flight Sr. Manager, Email and Loyalty Programs Gazelle Jen Leen Director of Marketing Extole
- 6. Marke*ng: Leading Business Influencer
- 7. The ShiH To Newly Defined Roles More than 60% of retail organiza*ons have added or changed C-‐level roles/func*ons in the past two year to reflect changing retail reali*es.
- 8. New Roles In Place Today
- 9. Customer-‐Centricity Is The Focus
- 10. Syncing Data Across Channels
- 11. Smart Marketers Engage In Ac*ve Listening ü Monitor social channels for content and men-ons specific to the company (70%) ü Iden-fy key social influencers in a market for engagement (55%) ü Iden-fy and priori-ze social posts for engagement (45%) ü Iden-fy customer advocates for outreach and engagement (42%) Aberdeen: Social Powers Ac.vate: Engineering Social Engagement To Win The Hidden Sales Cycle
- 12. Growth Of Retailers’ Social Fan Bases More than 90% of retailers are tracking their fan base, finding impressive increases, up to 75% per month. -‐Retail TouchPoints 2014 study: Strides in Social Commerce #ReferallMarke*ng
- 13. #ReferralMarke*ng Imagine yourself at the beach with friends.
- 16. #ReferralMarke*ng This is as big as
- 17. PPaayy ffoorr CCuusstotommeresr Ns oNt oTtr aTfrfaicffic Search Referral Marketing #ReferralMarke*ng
- 20. #ReferralMarke*ng Marketers Have Control Marketers Have Control Share & Earn refer.mycompany Share & Earn refer.mycompany Word of Mouth vs. Referral Marketing
- 21. #ReferralMarke*ng WWhhyy D dooeess iitt wWoorkrk?? End-to-end program you can track, measure, analyze and optimize Target rich, sophisticated creative to segmented audiences ! Reach people who aren’t looking for you or don’t know your brand
- 25. Treat it as a Program #ReferralMarke*ng Keep it genuine Make your offer compelling Promote, promote, promote
- 26. #ReferralMarke*ng Keep it genuine
- 30. #ReferralMarke*ng Referrals drive purchases
- 31. Make your offer compelling #ReferralMarke*ng
- 43. Hit Peak Performance with Timed Blasts #ReferralMarke*ng
- 44. #ReferralMarke*ng Measure & Optimize
- 45. Dedicated email to full list #ReferralMarke*ng Building a Great Great Program Program Added in-package Began promoting on site promotion Changed header CTA color Sent dedicated email Turned on “stats” nurture email New Customers Acquired Optimization Over Time 1,000 900 800 700 600 500 400 300 200 100 Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7
- 46. #ReferralMarke*ng Make the message clear
- 47. #ReferralMarke*ng Make the message clear
- 48. #ReferralMarke*ng Know Your Customers
- 49. “If you’re not spending on referral marketing, you’re making a mistake.” – Gigaom Gigaom Research, “Workhorses and dark horses: digital tactics for customer acquisition,” June 2014. #ReferralMarke*ng
- 51. Q & A // Panelists #ReferralMarke*ng Debbie Hauss Editor-in-Chief Retail TouchPoints MODERATOR Matt Flight Sr. Manager, Email and Loyalty Programs Gazelle Jen Leen Director of Marketing Extole
- 52. Thanks for a:ending! Download and view this webinar at: #ReferralMarke*ng hJp://rtou.ch/rewire-‐marke-ng-‐web