Richard Brenner
- 1. Richard K. Brenner 2291 Concord Road Scotch Plains, NJ 07076 Phone: (908) 889-1980 E-mail: richardkbrenner@msn.com SENIOR DIGITAL STRATEGIST AND MARKETING LEADER AREAS OF EXPERTISE Digital Strategist Strategic Planning SEO & SEM Integrated Marketing Social Media Lead Generation Web Analytics Product Positioning Brand Building Content Strategy Sales/ROI Forecasts P&L Responsibilities PROFESSIONAL EXPERIENCE Automatic Data Processing, Inc. (ADP)–Roseland, NJ ADP is the largest payroll processor in the world offering a complete suite of human resource management solutions. ONLINE MARKETING DIRECTOR (2011 to Current) As ADP’s corporate marketing executive,I strategize and execute the company’s digital marketing and lead generation strategy. I work with each business unit to craft their power messaging and optimize it for social distribution, SEM, mobile and tabletprograms. SelectedAccomplishments: Initiated a dramatic change the company’s online presentation with a completely new user experienceonwww.adp.com, including a complete mobile, local, and social . Manage a $5mm SEM budget and drove a 40% increase in lead volume and 20% reduction in cost-per-lead year-over-year from flat web marketing budget. 25% improvement in click-through rates and 30% improvement in conversion ratesthrough landing page optimization, tighter campaign and keyword management balance of spend on search engines and search networks. Identifies key metrics and KPIs for detailed executive reporting and daily dashboards, working across the business to centralize and improvedata quality from Eloqua, Omniture, Salesforce.com, Webtrends and Google Analytics. Instituted a process for web content development and distribution across Public Relations, internal and external content developers and the business units. LexisNexis - New Providence, NJ Lexis delivers business services to thousands of Law Firms. Lexis Marketing Services include :Digital Strategy, Web Design, Landing Page Optimization, and Analytics, SEO, PPC, Sales and Customer Support. SEARCH ENGINE MARKETING DIRECTOR (2008 to 2011) Led a team of over 60 SEO and SEM specialists focusing on internet marketing efforts supporting a growing $30mm Agency model.Expertise in:Interactive Marketing, Branding, Paid Search, SEO,
- 2. Conversion Optimization, Social Networking, Link Strategies, Landing Page Optimization, Lead Generation, Systems Integration, Operational Efficiencies, Performance and ROI Tracking and Reporting. SelectedAccomplishments: Directed a team through a3-month rapid development process for a critical new product o Designed and launched a new Lead Generation site:www.Attorneys.com Developed in-house SEM campaign that drove over 50,000 monthly visitors translating into hundreds of monthly leads and more than $500K in first year revenue. Personally responsible for acquiring and maintaining our largest client with over $750K in annual revenue as well as several other clients valued at over $2mm. Fulfill over $1.5mm in monthly Web Service orders Senior Leadership member charged with developing a business model to adapt to the changing markets. Integrated Capital Partners, Inc. - Basking Ridge, NJ Integrated Capital provides an elite group of small-cap companies business and financial consulting. Chief Marketing Officer (2006 to 2008) Built the marketing infrastructure for the firm including the development and implementation of new client marketing and communication strategies. SelectedAccomplishments: Create customized Investor Relations programs for a diverse client base of small cap businesses. Increased share value for clients by an average of 600% within 6 months through innovative Marketing, Business Development, Public Relations and Investor Relations programs. Accountable for a combined marketing budget of $6M that includedmarketing efforts on behalf of clients for: Branding, Events, Print, Direct, SEM, SEO, Affiliate Email and other online media campaigns. PSE&G - Newark, NJ PSE&G is a $12B Fortune 200 Utility Company and New Jersey's largest Gas and Electric providing service to over two million residential and commercial customers. MARKETING MANAGER - APPLIANCE SERVICE (1999 - 2006) I led the division's marketing and business development activity. Managed advertising agency, all in-house campaign efforts and developed relationships with several strategic third party providers and business partners. I supervised all sales, marketing, customer service and strategic planning activities. Selected Accomplishments: Grew business from under $30M in annual revenues to surpass $120 million within seven years. Managed $5M marketing mix that included SEM, SEO, Email, Direct Mail and PR. Improved segment profitability by 35% through price testing, bundling of products and rolling out new offers.
- 3. EDUCATION, SKILLS, TRAINING AND AFFILIATIONS Education mini-M.B.A Social Media Rutgers University - Piscataway, NJ M.B.A., Seton Hall University - South Orange, NJ B.A. University of Illinois - Chicago, IL Digital Skills SEO Hands-on responsibility for numerous SEO campaigns for both B2B and B2C websites. In- depth understanding of: keyword research, on-page and off-page strategies, effective titles and metas, on-site linking, off-site link building, mobile, tablet and social strategies. Set KPIs for campaigns and create dashboards and executive reports to track key performance and ranking metrics using tools including: SEOMoz, SearchMetrics, Omniture and Eloqua. SEMPO certified. SEM - PPC Over 6 years of paid search experience. Currently run over $5mm in SEM campaigns in search and content networks, developing ad copy that position effective calls to action and key messages targeting specific B2B sectors. I work directly with a Google team and our 3rd party vendor to optimize campaigns and develop and present monthly and quarterly results and provide a map of the current competitive landscape. Link Building Unique strategist in identifying best link sources and implementation of a staged distribution approach for each campaign and business effort. Use articles, infographics, press releases, articles and site content to leverage: Pinterest, YouTube, Google+, Twitter, SlideShare, LinkedIn, Facebook, professional and local directories in addition to outreach to .edu, .gov and .org sites. Employ a Local strategy component for Google Places, Yellow Pages, SuperPages, and other listings for SEO value and increase reach. Online Advertising Outside of the search engine digital efforts, work with relevant industry sites to promote offers, build brand awareness and establish thought leadership. Current mobile, tablet and desktop campaigns executions including: Bloomberg, Google, HR Executive, and LinkedIn. Web Tools Omniture –Web Analytics SearchMetrics – Online Analytics Sitecore – Content Management System Salesforce.com – CRM System Eloqua –Marketing and Demand Automation Radian6 – Social Media Tracking and Reporting Ion Interactive – Landing Page Optimizer Webtrends – Web Traffic Reports Memberships SiriusDecisions Google B2B eMarketing Association Online Marketing Network