The document discusses research showing differences in brain activity between creative and non-creative problem solvers. A study by Kounios and Beeman found distinct patterns of brain activity at rest in people who tend to solve problems with sudden insights ("Aha! moments") compared to more methodical thinkers. The document promotes developing right-brain thinking to fit the "Conceptual Age" and "Creative Economy", noting right-brain skills like imagination and synthesis are important but often neglected in schools and business in favor of left-brain analysis. It provides examples of techniques and perspectives to train the right brain.