The document discusses the use of sockets and event-driven architecture in Rakuten's R-Messe communication tool. Sockets allow for instant, bidirectional messaging between merchants and customers, improving the user experience. This is compared to traditional HTTP requests which require multiple exchanges. Examples show how sockets reduce the number of messages needed and how events can be received and processed in real-time. The document advocates using the fastest tools available to simplify development and enhance user experiences.