RoI in social marketing: some metrics. By Mahesh Murthy of Pinstorm

The document discusses key metrics for measuring the ROI and effectiveness of social media marketing, highlighting the importance of minimizing ad spend and optimizing direct engagement with consumers. It emphasizes the need for brands to adapt to changing social media landscapes, track influencer activity, and manage brand perception through quick response to social buzz. Furthermore, it advocates for lower reliance on social media platforms by encouraging brands to maintain network-neutral presence and effective content strategies.