Isn’t data
just for geeks?
ROB HICK
Rob Hick - Isn't Data Just For Geeks?
Isn’t data just for geeks?
YESTERDAY

TODAY

TOMORROW

slow data

fast data

faster data

slow reporting

slow reporting

fast reporting

slow decisions

fast decisions

lightning decisions
What’s the solution...
MORE GEEKS?
What’s the solution...
MORE GEEKS?

It’s not enough
BIG DECISIONS
everybody

NOT
BIG DATA
just geeks
Most People
Don’t Like Data
THEY JUST WANT ANSWERS
DATA
Statisticians
Geeks
CRM
BI

DECISIONS
Decision Makers
Marketing
Strategy
Insight
DATA
Statisticians
Geeks
CRM
BI

DATA
DECISIONS
EXPERIENCE
Decision Makers
Marketing
Strategy
Insight
Data Experience
SO WHAT?
5 Tips
FOR A BETTER DATA EXPERIENCE
Tip #01
START WITH THE QUESTION & THE CONTEXT
Tip #02
THINK OUTSIDE THE SILOS
Tip #03
DO I NEED STATISTICS?
Tip #04
ENGAGE, VISUALISE & ENCOURAGE
Tip #05
ITERATE AND LEARN
Rob Hick - Isn't Data Just For Geeks?
Rob Hick - Isn't Data Just For Geeks?
Rob Hick - Isn't Data Just For Geeks?
Rob Hick - Isn't Data Just For Geeks?
NOT just pretty design

DATA EXPERIENCE
NOT just big data

BIG DECISIONS
NOT just geeks

EVERYONE
come and see us at
stand #2

Thank You
ROB HICK

@robhick

@brightnorth

#dataexperience

rob.hick@brightnorth.co.uk
www.brightnorth.co.uk

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Rob Hick - Isn't Data Just For Geeks?