Rocks Box packaging project
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The document outlines a project to redesign Michels Corporation's rock and mineral kit to be more kid-friendly, educational, affordable, and eco-friendly. The proposed redesign includes a rock-shaped package with drawers made of biodegradable materials to store rocks and tools like a hammer, magnifying glass, and safety goggles, along with instruction cards and information about Mohs hardness scale. The goal is to make the kit more appealing and accessible for children in museum gift shops and retail stores.
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Rocks Box packaging project
- 1. John Mehrkens • Tyler Sawyer • Liz Jasko
- 2. Project Assignment ● Problem: Michels Corporation needs a redesign of their current rock and mineral kit; their current package is very plain and uninteresting to their target market – children.
- 3. Project Solution Kid-Friendly Educational Affordable & Exploratory & Accessible Eco-Friendly
- 4. Logo
- 5. Color Palette & Typography
- 6. Package Design ● Structure ○ Rock shaped ○ Drawers ○ Ample space for tools ● Materials ○ Solanyl Biopolymers ○ Biodegradable paper ● Functionality ○ Organized storage of rocks
- 7. Package Design: 3D Model Prototype
- 10. Included Items ● Instructions ● Rock information cards ● Mohs Hardness Scale ● Tools ○ Hammer ○ Magnifying Glass ○ Safety Goggles
- 11. Product Placement & Uses ● Museum gift shops --> Retail stores ● Use cases