Role of Mobile App Development
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Mobile apps have become essential in daily life, offering better interfaces and functionalities than websites, leading to increased user engagement and time savings. They play a significant role in enhancing brand identity, customer loyalty, and sales growth for businesses by providing easy access and tailored communication. As technology advances, leveraging mobile app development is crucial for businesses looking to expand their customer base and improve sales.
Role of Mobile App Development
- 1. Role of Mobile App Development Tapcrew Mobile App Development
- 2. MOBILE APPS Importance of mobile applications in everyday life It is an undeniable fact that mobile has become one of the basic necessities of life. The increasing advancements in mobile technology, access to high-speed Internet, and the fascinating communicative interface have so much to offer that none can turn their heads away. Moreover, the ease-of-use offered by mobile apps brings in altogether an irresistible experience. 2 www.tapcrew.com
- 3. THE NEED Mobile Apps are better than Websites o Mobile Apps have better interface, offering tailored communication to users o Mobile Apps do offer some offline functionalities too o Due to better personalization, users spend more time on apps o Save time as apps are streamlined and work faster than websites o Allow saving your data even when you close the app (e.g. shopping cart) o You can access an app with a simple touch instead of remembering any website address 3 www.tapcrew.com
- 4. USE OF MOBILE APPS o Social Media for networking o Messaging & Calling Apps to chat and make calls o Shopping Apps for online shopping o Healthcare Apps for booking appointments, ordering medicines etc. o GPS App for geo-location, especially while driving o Educational Apps for students o Gaming Apps 4 www.tapcrew.com Use of Mobile Apps in personal life
- 5. USE OF MOBILE APPS www.tapcrew.com5 o Creates brand identity and awareness o Proximity to customers o User-friendly interface to keep the customers engaged o Boosts sales due to increased customer reach o Helps in building user insights o Develops customer loyalty Use of Mobile Apps for entrepreneurs
- 6. BRAND IDENTITY A business with a mobile app makes its users aware of its identity. Availability Once installed, the app is always available on the mobile device Potential Users An app offers more prospects of converting its users to potential buyers. Accessibilit yAn app offers better accessibility to its users Customer Loyalty With features like push notifications and redeem points, customer loyalty is increased 6 www.tapcrew.com
- 7. www.tapcrew.com7 PROXIMITY TO CUSTOMERS Having an app installed in an user’s mobile phones ensures that it is lying at the finger tip of the user. It can be accessed anywhere, anytime. Users simply need to touch the icon and open the application Click and Open Apps keep the users more engaged than websites. More Engaging Apps are faster to use and users prefer using apps as they save time Time Saving Easy to increase customer reach via social media platforms. Social Media Connect
- 8. www.tapcrew.com8 INCREASE IN SALES Research says, a company having a mobile app sees a growth in its sales. Apps increase customer reach via social media and word of mouth referral. Customer Reach Graphics and content used in a m- commerce app have greater appeal and attract buyers for purchase of products. Attract Buyers Due to user-friendly interfaces, customers have better experience using an app, which boosts sales. Better User Experience When customers are notified of the sale and special deals offers, they buy more! Push Notifications
- 9. CHANGING BUSINESS PROCESS Mobile phones have deeply ingrained at all fronts today! o Brick and mortar businesses are on the decline, online businesses are rocketing o People now prefer shopping from the comfort of their home o Home delivery is another benefit that shopaholics are just loving 9 www.tapcrew.com
- 10. GROWTH STRATEGY Mobile App development can play a crucial role in the sustained growth strategy of a business. Connect with buyers Followers on social media o Once a user installs your app, it means he is interested in your products o Connect with such followers on social media by engaging them with queries, feedbacks etc. o Customer recognition leads to customer loyalty. New offerings Push notifications & rewards o Let the users know about the new product launches (or arrivals) o Send festive offer and sale notifications o Attract them with loyalty rewards where they can redeem their points Customer Insight Collect customer data o Know the demographics of your app users o Trace the timing and duration when users access your app o Find out the kind of products your buyers look for and are interested in 10 www.tapcrew.com
- 11. SUMMARY Mobile apps play a crucial role in both personal and professional lives. As common people are rapidly adapting themselves with the technological advancements and switching to mobile apps for their needs, every small and large business should grab this opportunity to grow their customer base, thereby boosting the sales. 11 www.tapcrew.com
- 12. THANK YOU! Phone: 619.961.9014 Website: www.tapcrew.com TAPCREW MOBILE APP DEVELOPMENT