Role of Sentiment Analysis in Cybersecurity
- 2. Sentiment Analysis & Security Group Members :- Bl-07 | Name: Vimal Bl-43 | Name: Kishan Bl-50 | Name: Rachit Bl-60 | Name: Jay Guidance by :- Ms Zakiya malek Bl-63 | Name: Jigar Faculty of Computer Technology MCA
- 3. What is Sentiment Analysis ? Positive Neutral Negative
- 4. What is Sentiment Analysis ? (contd) ➔ Sentiment Analysis is the process of ‘computationally’ determining whether a piece of writing is positive, negative or neutral. It’s also known as opinion mining, deriving the opinion or attitude of a speaker . ➔ The main purpose behind the Sentiment Analysis on Tweets is to gauge the attitude, sentiments, evaluations, attitudes and emotions of a user who tweeted based on the computational treatment of subjectivity in a text.
- 5. Importance of Sentiment Analysis : ➔ Sentiment analysis is extremely useful in social media monitoring as it allows us to gain an overview of the wider public opinion behind certain topics. Social media monitoring tools like Brandwatch Analytics make that process quicker and easier than ever before, thanks to real-time monitoring capabilities. ➔ The applications of sentiment analysis are broad and powerful. The ability to extract insights from social data is a practice that is being widely adopted by organizations across the world
- 6. Why Sentiment Analysis is to be used ? ➔ Businesses today are heavily dependent on data. Majority of this data however, is unstructured text coming from sources like emails, chats, social media, surveys, articles, and documents. ➔ The micro-blogging content coming from Twitter and Facebook poses serious challenges, not only because of the amount of data involved, but also because of the kind of language used in them to express sentiments, i.e., short forms, memes and emoticons.
- 7. How SA is related to Cyber security ? ➔ Emotional intelligence is the ability to empathize, control our own emotions, and interact with others in a way that accounts for the role feelings play in how people make decisions. ➔ In many fields, including education, marketing, and sales, the importance of emotional intelligence is widely acknowledged. But it’s somewhat unusual to hear about emotional intelligence in the cybersecurity space.
- 8. How SA is related to Cyber security ? (contd) ➔ According to research being done at Google and the University of Florida, is that it takes advantage of how the human brain works--and, crucially, how people fail to detect deception, depending on factors like emotional intelligence, cognitive motivation, mood, hormones, and even the victim’s personality.
- 9. ➔ Emotional Intelligence play an important role because people are still at the center of efforts to keep data safe, and hackers play on users’ emotions to gain access to confidential information. Here are just a few examples of how emotional intelligence comes into play in cybersecurity: ◆ According to Verizon’s 2019 Data Breach Investigations Report, phishing remains a top attack vector, with people falling for scams designed to bypass cybersecurity measures. ◆ Hackers are getting more emotionally intelligent; sophisticated cybercriminals analyze when potential victims catch on to attempted scams and develop more convincing ruses. Eg: Google Translate scam, Apple Phishing scam, Paypal scam, Netflix Phishing scam ➔ In the cybersecurity world, user security awareness training is considered a must and has been adopted by many companies, but data breaches are still on the rise. How SA is related to Cyber security ? (contd)
- 10. How to use SE to strengthen cyber security ➔ So, what can you do to bring your cybersecurity emotional IQ up? The first step is to realize the role emotional intelligence plays in security and look for ways to incorporate best practices. Here are some tips on how to use emotional intelligence to beef up cybersecurity and foil attacks: ◆ Use positive language when discussing cybersecurity ◆ Be empathetic with users ◆ Demonstrate that position is no protection ◆ Teach staff to be suspicious of urgency ◆ Make security awareness training engaging and personal ◆ Use technology that minimizes the damages that result from human error
- 12. Cyber Security Emotional IQ Range ➔ To ensure that you maximize your organization’s emotional intelligence defenses against cyber threats, honestly assess your current security posture through that lens and identify areas for improvement. ➔ Think of it as a range, with the worst actions at one end and the best at the other. Then, create a plan to improve your security posture through better emotional intelligence.
- 13. Case Study ! On Verizon data breach
- 14. Verizon data breach Investigations report ➔ The extensive report provides in- depth insights and perspectives on the tactics and techniques used in cyberattacks and detailed information on the current threat landscape. ➔ The 2019 Verizon Data Breach Investigations Report is the most comprehensive report released by Verizon to date and includes information from 41,686 reported security incidents and 2,013 data breaches from 86 countries.
- 15. The key findings of the report are : ➔ Cyber-espionage related data breaches increased from 13% of breaches in 2017 to 25% in 2018 ➔ Nation-state attacks increased from 12% of attacks in 2017 to 23% in 2018 ➔ Financially motivated breaches fell from 76% to 71% ➔ Phishing is involved in 32% of breaches and 78% of cyber-espionage incidents ➔ 52% of cyber attacks involve hacking ➔ 34% of attacks involved insiders ➔ 43% of cyber attacks were on small businesses. ➔ There has been a six-fold decrease in attacks on HR personnel ➔ Misconfiguration of cloud platforms accounted for 21% of breaches caused by errors
- 17. Cyberattack s on the Healthcare Industry ➔ The 2019 DBIR included 466 healthcare cybersecurity incidents, 304 of which involved confirmed data disclosures. ➔ Out of all industry sectors analyzed, healthcare was the only industry where the number of incidents caused by insiders was greater than those caused by external threat actors. ➔ 72% of breaches involved medical data, 34% involved personal information, and 25% involved credential theft. ➔ It should be noted that, in most cases, ransomware attacks are reportable breaches under HIPAA.
- 18. Library Used !
- 19. VADER (Valence Aware Dictionary and Sentiment Reasoner) ➔ VADER is a lexicon and rule-based sentiment analysis tool that is specifically attuned to sentiments expressed in social media. ➔ VADER uses a combination of a sentiment lexicon is a list of lexical features (e.g., words) which are generally labeled according to their semantic orientation as either positive or negative. ➔ It produces 4 metrics - positive, negative, neutral and compound score.
- 20. Time for a Live Demo !
- 22. Thank you ! For your Cooperation :)