Ronak Desai PPt
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This document discusses research into the effectiveness of e-commerce among consumers in India, particularly youth. It notes that 61.2% of Indians are under 30 and penetration of digital products is highest among youth. E-commerce is growing rapidly in India, driven by the youth demographic as the country's online community stands at 125 million users. The research design involves a questionnaire survey using both primary and secondary data with a sampling of 100 people. The hypothesis is that e-commerce has a direct impact on the spending habits of young consumers. Key findings are that 57% of people shop online and prefer it for convenience, and internet marketing is seen as the most effective form of marketing with a bright future.
Ronak Desai PPt
- 1. Ronak Desai
- 2. Need for study: The research is subjected to study the effectiveness of e-commerce among the consumers. Also, it will reflect upon the growth of e- commerce while understanding the factors responsible for the growth.
- 4. •Youth to drive e-commerce growth in India: IAMI summit •Penetration of digital products is the highest amongst youth. 61.2 per cent Indians are below 30 years and 50 per cent are below 25 years. 22 per cent of the advertisement products cater to the youth and 59 per cent of the advertisements are youth oriented •http://www.domain- b.com/ebusiness/general/20060119_commerce.html •E-Commerce Catapults amongst Youth throughout India •India’s online community currently stands at 125 million. With an additional 18 million users coming online each year, the annual rate of internet growth has steadily held at 41 percent. •India is expected to see e-commerce skyrocket amongst the 24-and- under demographic •http://www.dailydealmedia.com/789e-commerce-catapults-amongst- youth-throughout-india/
- 6. Research Design. Sources of Data.: Primary Data : Questionnaire Secondary Data: Magazine, Newspaper, Website Sampling Method. Snowball Method & Random Sampling Sampling Frame: 100 Hypothesis/ Problem Statement/ Research Question: H0 - E-Commerce have no impact on spending habit of young consumers H1 – E- Commerce has a direct impact on spending habit of young consumer
- 8. How many hours do you surf the internet in a day? This question was asked to know the age group which is more inclined to the internet usage. People in between the age group of 16-20 years surf on internet the most. Overall, 35% of people browse on internet daily for 2-4 hrs. Have you ever made any purchases Online? Almost 57% of the people prefer shopping online. People Between the age group 26-30 shops online the most because its time saving and for lot many factors.
- 9. Why do you prefer shopping online? Most of the people prefer shopping online due to the convenience. They find it more convenient shopping online rather than buying products from a shop According to you is it safe shopping online? Most of the people were confused about it. They think it may be or may not be safe shopping online depending upon a company branding their product and their brand image 37% of the people replied positively What kind of products do you prefer buying online? Most of the people are inclined towards buying apparels as they find better and various options. After apparels gadgets are the products which respondents buy specially in the age group of 21-25.
- 10. Which form of marketing do you think is most effective? 52% of the people thinks that internet marketing is most effective than others and it has a long way to go as it is gaining the trust of the people and people are becoming more tech savy. Does internet marketing has future in the competitive marketing field? I basically asked this question to know that whether the people from different age groups appreciate internet marketing and are ready to welcome its innovations in future and 67%of the people think it has a bright future in the coming years.
- 11. How many time do they shop and how much do they spend 35% of them visit once a month and do shopping for Rs 1500-Rs.2000 30% of them visit once in two Months and shop for Rs. 2000-Rs.3500 17% Visit only during sale and shop for Rs. 1500-Rs.2500 18% Visit for site comparison.
- 13. Internet marketing is on the edge of proving that it has become the top priority of all the business firms As most of the people are dependent on the internet for buying different products. They mostly rely on the services provided online. Internet Marketing provides convenience and services to consumers at the tip of their fingers Benefits of online shopping 1. Convenience:. 2. Information: 3. Fewer hassles: 4. Discounts Internet also provides a number of benefits to marketers: 1. Quick adjustments to market conditions: 2. Lower costs:. 3. Relationship building 4. Audience sizing:.