Routine letters And Good Will Messages
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Routine business letters are an essential form of communication between businesses and clients. Business letters must be written in a formal, professional tone. There are various types of routine business letters, including requests, replies, and goodwill messages. Key characteristics of effective business letters include clear content, a goodwill tone that emphasizes reader benefits, and correct formatting. The document provides guidelines for writing different types of routine business letters, such as requests, order letters, claim letters, replies, recommendations, and goodwill messages. It stresses the importance of considering the reader's perspective and revising letters thoroughly before sending them.
Routine letters And Good Will Messages
- 2. In the business world, routine business letters are part of essential communication practices among companies, clients and vendors. A business letter is used as a means of providing important information to the recipient about any changes, updates or news an organization has to share. Business letters are formal documents and, as such, must be written in a professional tone.
- 3. A business letter is a letter written in formal language, usually used when writing from one business organization to another, or for correspondence between such organizations and their customers, clients and other external parties. Types of Routine Business Letters: 1. Requests 2.Replies 3.Goodwill messages.
- 4. Characteristics of Good Letters: Clear Content – Short sentences, transitional expressions, and familiar words. Goodwill Tone – Points out reader benefits. Correct Form – Sends silent but positive message.
- 5. Block Style: The dateline, inside address, and body are set flushed left. The letter is centered on the page. Margins: 2.5 to 4 cm Do not justify right margins. Single spaced paragraphs; Double space between paragraphs.
- 6. Modified Block Style: Body: Left-justified and single-spaced The date and closing are in alignment in the center of the page. Semi Block Style: Each paragraph is indented instead of left justified.
- 7. Routine Letters: Guffey’s 3x3 Writing Process Phase 1: Analysis, Anticipation, Adaption Phase 2: Research, Organization, Composition Phase 3: Revision, Proofreading, Evaluation
- 8. Routine Information or Request Request for Letters: Action Opening: State the main idea. Body: Explain and justify the request Closing: Request action, avoid overused endings Show appreciation by maintaining a courteous tone.
- 9. Routine Letters: Request Order Letters Opening: Authorize the purchase. Body: Specifies items or services, quantities, dates, prices, and payment method. If you are ordering many items, list them vertically. Closing: Tell how you plan to pay.
- 10. Routine Letters: Request Direct Claims Opening: State purpose of request Present a clear statement of the problem Body: Explain objectively with specifies of claim. Closing: Request for action Include an end date if applicable.
- 13. Routine Letters: Direct Replies Complying with Requests Opening: Frontload with main idea Body: Arrange information logically Closing: End with a cordial, personalized statement. Tell the reader how to proceed.
- 14. Routine Letters: Direct Replies Letters of Recommendation Opening: Identify information of the candidate Body: Include supporting statements with details. Closing: Make an overall ranking of the candidate. Provide a telephone number for more information
- 15. Routine Letters: Direct Replies Granting Claims and Making Adjustments Opening: Comply with the customer’s claim. Body: Win back the customer’s confidence. If you do apologize, do it briefly. Closing: Be positive and complement writer.
- 18. Goodwill Messages General Guidelines (The five S’s) BE .. Selfless, Specific, Sincere, Spontaneous, and keep the message Short. Answering Congratulatory Messages Send a brief note expressing your appreciation. Accept praise gracefully.
- 19. Goodwill Messages Giving Thanks Gift thank you: Identify the gift and relate to it. Favor thank you: Be sincere, express the actual value of the favor. Hospitality thank you: Offer praise by complementing.
- 20. Goodwill Messages Extending Sympathy Loss or tragedy: Refer directly but sensitively. Deaths: praise the deceased. Offer assistance by suggesting your availability.
- 22. 10 Key Points: 1. Present the letter through the reader's perspective. 2. Verify that the format of the letter is professional. 3. Use the three part direct pattern for routine requests and 4. Avoid cliches. 5. For order letters, be direct and detailed. 6. For claim letters, avoid harsh words and statements. 7. For direct letters, write a subject that quickly identifies the topic. 8. Have the active/positive news be the focus of the letter. 9. For Goodwill Messages, focus on the five S's: selfless, specific, sincere, spontaneous and short. 10. Always revise the letter thoroughly before sending it.