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CREATING	A	VIRTUOUS	CYCLE:	
DESIGNING	NETWORKS	
TO	MITIGATE	NO-VALUE	CARE	FROM	FEE	FOR	SERVICE	
AND	CREATE	VALUE-BASED	WINS	
FOR	BOTH	PAYERS	AND	PROVIDERS	USING	CMS	BENCHMARK	DATA
Positive	
Disruption
OWNING	RISK	IS	TOUGH,	BUT	IT’S	WHERE	THE	ACTION’S	AT
Once	upon	a	time	plans	had	large	group	commercial	populations	with	years	of	consistency	and	providers	
simply	delivered	services	for	a	fee.		But	government	programs	like	Medicare	Advantage,	Marketplace	/	
Exchange	and	Medicaid,	have	populations	 changing	every	year,	or	even	every	month	and	providers	
managing	a	population's	 health	over	time.
Changing	populations	 and	dynamic	payment	models	may	make	it	tough	to	predict	and	achieve	member	
outcomes	in	a	financially	sustainable	way	precisely	when	providers	are	getting	in	the	game	to	take	on	risk.		
Public	health	data	are	providing	solid	case	studies	of	achieving	member	health	and	happiness	 with	
sustainable	financial	models	for	all	players	in	this	new	game.
If	you	are	managing	risk,	considering	taking	on	risk,	or	investing	in	or	providing	products	or	services	to	
anyone	bearing	risk,	camp	out	in	these	sessions	 to	learn	how	to	use	public	data	and	internal	resources	to:
§ Effectively	leverage	analytic	approaches	to	manage	risk
§ Accurately	assess	risks	and	project	costs	
§ Effectively	align	providers	and	incentivize	care	delivery
CREATING	A	VIRTUOUS	CYCLE:	
DESIGNING	NETWORKS	
TO	MITIGATE	NO-VALUE	CARE	FROM	FEE	FOR	SERVICE	
AND	CREATE	VALUE-BASED	WINS	
FOR	BOTH	PAYERS	AND	PROVIDERS	USING	CMS	BENCHMARK	DATA
Value	Proposition:	Designing	and	Curating	a	Pay-for-Value	Ready	Network
Moderator:	Joshua	Rosenthal,	Co-Founder	and	Chief	Scientific	Officer	at	RowdMap,	Inc.
Panelists:	Jonathan	Blum,	Executive	Vice	President	at	CareFirst	Blue	Cross	BlueShield and	
Former	Principal	Deputy	Administrator	at	Centers	for	Medicare	and	Medicaid	Services;	
Ali	Khan,	Medical	Officer	at	CareMore,	an	Anthem	Company;	Steve	Ondra,	Chief	Medical	
Officer	at	Health	Care	Service	Corporation	(Blue	Cross	and	Blue	Shield	plans	in	Illinois,	
Montana,	New	Mexico,	Oklahoma	and	Texas)	and	Senior	Policy	Advisor	for	Health	Affairs	
at	the	Department	of	Veterans	Affairs	in	Washington,	DC
4
No-Value	
Care	(30%)
Necessary	Utilization
(70%)
Care	That	Doesn’t	Produce	Better	Outcomes
$850	Billion	Unnecessary	Spend	in	2014
(Institute	of	Medicine)
No-Value	Care:
.30	/	Each	$	Is	Wasted
“It’s	generally	agreed	that	about	
30	percent	of	what	we	spend	on	
health	care	is	unnecessary.	If	we	
eliminate	the	unneeded	care,	there	
are	more	than	enough	resources	in	
our	system	to	cover	everybody.”
-Dr.	Elliott	Fisher,
Dartmouth	Institute	for	
Health	Policy
No-Value	Care:
CMS	Is	Paying	on	It
2016 World Economic Forum
Annual Meeting in Switzerland
On	track	to	
sunset	50%	of	FFS
No-Value	Care:
Success	Defined	by	It
“During its first year, the Pioneer ACO program was associated with modest reductions
in low-value services, with greater reductions for organizations providing more low-
value care. Accountable care organization–like risk contracts may be able to discourage
use of low-value services even without specifying services to target.”
“Millions of people are receiving drugs that aren’t
helping them, operations that aren’t going to make
them better, and scans and tests that do nothing
beneficial for them, and often cause harm.”
Dr. Atul Gawande, Professor, Department of Health Policy and Management at the Harvard
School of Public Health & the Department of Surgery at Harvard Medical School.
No-Value	Care:
Media	Is	Reporting	on	It
"It's	no	secret	that	patients	often	undergo	unnecessary	procedures	that	can	
be	dangerous	and	costly."	Through	our	collaboration	 with	RowdMap,	we	are	
providing	patients	with	meaningful	information	about	these	no- or	low-value	
treatments,	allowing	them	to	make	better,	more	informed	decisions	about	
their	doctors,	hospitals	and	medical	care.”
No-Value	Care:
Consumers	Demand	It
No-Value	Care:
Doc.s Focus	on	It
Over	70	Specialty	Societies
No-Value	Care:
Market	Demands	It
“The	Task	Force	recommends	that	CMS	consider	
the	addition	of	such	information	into	
baseline/benchmark	calculations.”
“We	suggest	that	entities	structuring	care	
management	programs…	monitor	the	extent	to	
which	the	participating	providers	are	delivering	
low- or	no-value	care.”
No-Value	Care:
Decades	of	Research	on	It
The	estimated	30%	of	medical	expense	
that	goes	to	no-value	care.		
Unnecessary	spending	drives	billing	in	a	
fee-for-serve	economic	model,	but	success	
in	pay-for-value	comes	from	managing	and	
mitigating	these	pockets	of	variation.
Variation:	Unwarranted	
or	Unexplained?
Every	physician	has	a	unique	fingerprint	
Economic	Drill	Down:	Example	Utilization	Review	and	Actuarial	Unit	
Cost	Analysis	against	Care	Intensity	Curve	across	Total	Basket	of	Care
Variation	across	geographies	and	within	practices	across	physicians.	
“Physician-Level	Practice	Variation:	Who	You	See	Is	What	You	Get”
Brian	Powers,	Sachin	Jain,	David	Cutler,	&		Ziad	Obermeyer	Health	Affairs,	09.23.15
Definitions,	research	and	geocoding	by	Hospital	Referral	Regional	
available	via	the	Dartmouth	Atlas	for	Unwarranted	Variation:
www.dartmouthatlas.org	
NB:	Unwarranted	 variation	refers	 to	practice	 patterns,	 which	 hold	up	across	
populations	 but	pricing	 variation	may	also	be	unwarranted	 and	marked	fluctuates	
across	insurance	product	 and	lines	and	geography.	“The	Price	Ain’t	 Right.”	
Cooper,	 Craig,	 Gaynor	and	Van	Reenen,	 2015.
No-Value	Care:
CMS	Opens	Data	on	It
Medicare	DocGraph	
Referral	file	
(Patient	flows	between	
PCPS,	specialists,	hospitals	
and	post	acute	centers)
Dartmouth	Atlas	of	Health	Care	&	
Choosing	 Wisely
(Decades	of	research	and	data	on	
unwarranted	variation	by	condition	
and	geography	to	keep	things	
apples-to-apples	for	comparisons)
CMS	FFS	Data	Sets,	CDC	Data	
Sets	(MEDPAR,	Part	B,	Part	D,	
BRFSS)
(Individual	providers,	groups,	
hospitals	and	post	acute	centers)
Provider	Pattern	Intensity	Profiles	and	
Risk	Readiness	for	every	provider,	
hospital,	post	acute	center	in	the	US.		
All	preloaded	 with	no	IT.
Affordable	Care	Act	data	to	determine	
Risk-Readiness	of	Providers	/	Networks
No-Value	Care:
Innovation	Founded	on	It
RowdMap	has	no-value	care	and	
population	health	benchmarks for…
every	physician
every	hospital
every	zip	code
…in	the	United	States.		
What	if	you	knew	which	
providers	would	
drive	your	success?
No-Value	Care:
Market	Adopting	It
Health	plans	and	providers	in	48	states	and	the	District	of	Columbia
use	RowdMap	and	HHS	data	to	reduce	the	delivery	of	no-value	care.		
The	clients	RowdMap	serves	collectively	cover	the	lives	of	
more	than	100	million	Americans.
Here’s	where	HHS	Data	is	being	used	to	move	from	FFS	to	Value	Base	Arrangements
(not	‘pilot’	or	‘innovation’	 programs)	but	active	operational	programs.
Clients	using	HHS	data	include	National,	Regional	&	Boutique	
Payers	in	Marketplace/Exchange,	MA,	Medicaid,	
Commercial	and	Government	Programs	as	well	as	
Providers including	PCP	&	Specialty	Groups,	CINs	&	Systems,	
ACOs,	Bundles &	other CMMI	Program	Participants.
No-Value	Care:
Positive	Disruption:
A	Virtuous	Cycle	
Told
‘ya
Market	
Incentive	
Open	
Data
Positive	Disruption	in	
a	Complex	System
Data	Liberators
Virtuous	Cycles
Three	Examples
Ali	Khan,	Medical	Officer	at	CareMore,	an	Anthem	Company
Steve	Ondra,	Chief	Medical	Officer	at	Health	Care	Service	Corporation	(Blue	Cross	and	
Blue	Shield	of	Illinois,	Montana,	New	Mexico,	Oklahoma	and	Texas)	and	Senior	Policy	
Advisor	for	Health	Affairs	at	the	Department	of	Veterans	Affairs	in	Washington,	DC
Jonathan	Blum,	Executive	Vice	President	at	CareFirst	Blue	Cross	BlueShield	and	Former	
Principal	Deputy	Administrator	at	Centers	for	Medicare	and	Medicaid	Services
Virtuous	Cycles
Three	Examples
Ali	Khan,	Medical	Officer	at	CareMore,	an	Anthem	Company
Steve	Ondra,	Chief	Medical	Officer	at	Health	Care	Service	Corporation	(Blue	Cross	and	
Blue	Shield	of	Illinois,	Montana,	New	Mexico,	Oklahoma	and	Texas)	and	Senior	Policy	
Advisor	for	Health	Affairs	at	the	Department	of	Veterans	Affairs	in	Washington,	DC
Jonathan	Blum,	Executive	Vice	President	at	CareFirst	Blue	Cross	BlueShield	and	Former	
Principal	Deputy	Administrator	at	Centers	for	Medicare	and	Medicaid	Services
Virtuous	Cycles
Three	Examples
Ali	Khan,	Medical	Officer	at	CareMore,	an	Anthem	Company
Steve	Ondra,	Chief	Medical	Officer	at	Health	Care	Service	Corporation	(Blue	Cross	and	
Blue	Shield	of	Illinois,	Montana,	New	Mexico,	Oklahoma	and	Texas)	and	Senior	Policy	
Advisor	for	Health	Affairs	at	the	Department	of	Veterans	Affairs	in	Washington,	DC
Jonathan	Blum,	Executive	Vice	President	at	CareFirst	Blue	Cross	BlueShield	and	Former	
Principal	Deputy	Administrator	at	Centers	for	Medicare	and	Medicaid	Services
Virtuous	Cycles
Three	Examples
Ali	Khan,	Medical	Officer	at	CareMore,	an	Anthem	Company
Steve	Ondra,	Chief	Medical	Officer	at	Health	Care	Service	Corporation	(Blue	Cross	and	
Blue	Shield	of	Illinois,	Montana,	New	Mexico,	Oklahoma	and	Texas)	and	Senior	Policy	
Advisor	for	Health	Affairs	at	the	Department	of	Veterans	Affairs	in	Washington,	DC
Jonathan	Blum,	Executive	Vice	President	at	CareFirst	Blue	Cross	BlueShield	and	Former	
Principal	Deputy	Administrator	at	Centers	for	Medicare	and	Medicaid	Services

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RowdMap Health Datapalooza Creating a Virtual Cycle: designing networks to mitigate no-value care from fee for service and create value-based wins for both payers and providers using cms benchmark data