MPC report
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Red Rock Branding helps organizations improve community well-being by defining their identity and impact. Substance abuse costs society over $400 billion annually in healthcare and lost productivity. Red Rock uses social media, billboards, and events to connect with communities and influence behavior change, resulting in decreased alcohol, tobacco, and drug use among youth over time.
MPC report
- 1. Red Rock Branding is well-known for empowering organizations to improve the well-being of our community, by helping them know who they are, the difference they make and connecting them with those that matter.
- 2. every dollar invested in research based prevention programs can save $10 in treatment costs Lost productivity and crime related costs in health care THE COST OF SUBSTANCE ABUSE TO SOCIETY $224 BILLION ALCOHOL $193 BILLION TOBACCO $193 BILLION ILLICIT DRUGS Source: CADCA- Cost Beneļ¬t Analysis of Drug Prevention 2014
- 3. community (growth) Facebook Twitter Linkedin Instagram E-Mails TOTAL MEDIA 2012 2013 138 67 27 21 75 328 418 349 248 300 2109 3424 1044% % Growth Source: Red Rock Social Media Audience - Sprout Social 2014 654 549 523 550 4120 6396
- 4. community (impressions) Billboard Impressions Social Media Impressions TOTALS MEDIA 2012 2013 600K 156K 756K 1,740K 498K 2,238K 294 % % Growth Source: CBS Outdoor & Red Rock Social Media Audience - Sprout Social 2014 2,100K 675K 2,775K
- 5. results (behavior change) 64% 2009-2013 DECREASE IN ALCOHOL USE 13% DECREASE IN Marijuana USE 29%DECREASE IN CIGARETTE USE LIFETIME USE RATES 2009-2013 56 36 20 ALCOHOL 17 19 12 MARIJUANA CIGARETTES 9 12 6 USE % 2009 2011 2013 Source: Search Institute Survey, Proļ¬les of Student Life:Attitudes and Behaviors 2009 & Milford Youth Survey 2013
- 6. 44 42 37 38 24 13 ALCOHOL MILFORD USE % 2009 2011 2013 ALCOHOL STATE 30 dAY USE RATES 2009-2013 MILFORD VS. STATE 22 24 26 17 17 10 MARIJUANA MILFORD MARIJUANA STATE 18 16 14 9 6 5 CIGARETTES MILFORD CIGARETTES STATE *Youth Risk Behavior Survey, State Department of Public Health **Search Institute Survey, Profiles of Student Life: Ā Attitudes and Behaviors, 2009 ***VSAACās 2009 Survey: High School Students & VSAACās 2009 Survey: Middle School Students (modified) ****Milford Youth Survey, 2013 (the Milford Youth Survey was derived from the Connecticut Governorās Prevention Initiative for Youth survey and modified by several regional prevention coalitions across CT.) Ā results (behavior change)
- 7. events
- 8. billboards