RSRDeck_2016_11_30_v3_KBDS
- 1. BUILDING CHAMPIONS & ACCELERATING BUSINESS Monday, November 30, 2015
- 2. COMBINING SPORT AND BUSINESS Rising Star Racing’s exceptional roster of drivers provides the public face for a solid marketing platform anchored by a unique and substantial B2B program that is proven to generate positive business results. RSR hosts Hospitality / Business Summit Events at most races on theVerizon IndyCar Series / Indy Lights / Pro Mazda race schedules expressly for business entertainment and networking. In 2015, partners saw substantial ROI from championship on-track exposure and effective off- track business entertainment events. Monday, November 30, 2015
- 3. OUR MISSION Building the brand for young American Open Wheel racing drivers Mentoring young American Open Wheel drivers in the business of motorsports Creating tangible and exciting business opportunities for RSR’s sponsors Monday, November 30, 2015
- 4. RSR STRENGTHS INCLUDE: Proven B2B success Team focused driver involvement - access included to the entire RSR team even though individual efforts may be focused on one specific driver Expert activation and execution at the track on race weekends Continually growing business network for cross sponsor relationship building RSR knows business - the business of racing and more importantly, the business of business Monday, November 30, 2015
- 5. MOTORSPORTS SPONSORSHIP A diverse, rich and multi-dimensional marketing platform Today, companies across almost every industry use sponsorship as a core element of a larger integrated marketing strategy In addition to building consumer awareness and loyalty, motorsports sponsorship drives business results through exclusive corporate entertainment, business to business initiatives and internal programs for recruiting and incentives. Monday, November 30, 2015
- 6. MOTORSPORTS SPONSORSHIP Motorsports as a marketing platform provides many powerful attributes to a brand or company, including: Increased brand awareness, image and loyalty Connection with consumers in a deep, organic and influential way Enhanced stakeholder engagement Unmatched hospitality and entertainment opportunities Compression of the B2B sales cycle Money- can’t - buy internal and external incentive awards At-track product promotion / sampling / data capture opportunities Boost endemic and non-endemic Public Relations A powerful corporate rallying point Bring new energy to corporate functions Integration with other marketing / advertising programs to leverage value Monday, November 30, 2015
- 7. DRIVER ROSTER: JOSEF NEWGARDEN Hometown: Nashville,Tennessee -- 25 years old Four years competing in theVerizon IndyCar Series Breakout 2015 season with wins at the Honda Indy Grand Prix of Alabama and the Honda Indy Toronto, and led most laps of any driver JosefNewgarden.com Twitter, Instagram: @josefnewgarden Monday, November 30, 2015
- 8. DRIVER ROSTER DRIVER ROSTER: SPENCER PIGOT Hometown: Pasadena, California -- 22 years old 2015 Indy Lights champion, 2014 Pro Mazda champion Will graduate to theVerizon IndyCar Series in 2016 driving select races for Rahal Letterman Lanigan Racing SpencerPigot.com Twitter, Instagram: @spencerpigot Monday, November 30, 2015
- 9. DRIVER ROSTER: NEIL ALBERICO Hometown: Los Gatos, California -- 23 years old Finished 2nd in 2015 Pro Mazda Championship; will graduate to Indy Lights Series in 2016 4 wins, 2 pole starting positions in the 2015 Pro Mazda Series NeilAlberico.com Twitter: @neilalberico Monday, November 30, 2015
- 10. OUR B2B PORTFOLIO VIP Hospitality Events at high-profile IndyCar events Regular business summits between RSR sponsors Access / introductions to other IndyCar team and series sponsors for B2B networking Access to team race shops and the Indianapolis Motor Speedway for corporate events RSR driver speaking engagements / corporate event appearances Corporate Safe Driving / Performance Driving Schools / Team Building Events hosted by RSR drivers Monday, November 30, 2015
- 11. RSR HOSPITALITY AND BUSINESS DEVELOPMENT Monday, November 30, 2015
- 12. COMMUNITY OUTREACH RSR drivers make appearances at venues such as: Schools to promote Don’t Text and Drive and other safe driving initiatives Teen Safe Driving schools Hospitals, fairs, festivals and concerts -- Charity functions Monday, November 30, 2015
- 13. 2016 VERIZON INDYCAR SERIES The 2016Verizon IndyCar Series schedule features the most diverse combination of circuit types in all of motorsports. Notable additions of races at Road America and the Boston Harbor will continue the growth and positive momentum of theVerizon IndyCar Series at the most famous race tracks in North America, as well as brand new race markets. 1. March 13 St. Petersburg, FL Street Circuit 2. April 02 Phoenix,AZ Oval 3. April 17 Long Beach, CA Street Circuit 4. April 24 Birmingham,AL Road Course 5. May 14 Indianapolis, IN Road Course 6. May 29 Indianapolis 500 Oval 7. June 04 Detroit, MI Street Circuit 8. June 05 Detroit, MI Street Circuit 8. June 11 Ft.Worth,TX Oval 9. June 26 Elkhart Lake,WI Road Course 10. July 10 Newton, IA Oval 11. July 17 Toronto, Ontario Street Circuit 12. July 31 Lexington, OH Road Course 13. Aug. 21 Long Pond, PA Oval 14. Sept. 04 Boston, MA Street Circuit 14. Sept. 18 Sonoma, CA Road Course Monday, November 30, 2015
- 14. 2016 INDY LIGHTS SERIES The Indy Lights Series is the third and final step in the Mazda Road to Indy, the development program that prepares drivers for theVerizon IndyCar Series and the Indianapolis 500. The Indy Lights Champion is awarded a $1 million scholarship toward the IndyCar Series each year. 1/2. March 11-13 St. Petersburg, FL Street Circuit 3. April 1-2 Phoenix,AZ Oval 4/5. April 22-24 Birmingham,AL Road Course 6/7. May 12-14 Indianapolis, IN Road Course 8. May 27 Indianapolis, IN Oval 9/10. June 24-26 Elkhart Lake,WI Road Course 11. July 9-10 Newton, IA Oval 12/13. July 15-17 Toronto, Ontario Street Circuit 14/15. July 29-31 Lexington, OH Road Course 16. Sept. 2 - 4 Boston, MA Street Circuit 17-18. Sept. 9-11 Monterey, CA Road Course Monday, November 30, 2015