RTP1 18-19: Digital Methods 1
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The document outlines a series of sessions focused on strategies for conducting digital research across various platforms, emphasizing methodologies like digital ethnography, textual, visual, social, and quantifiable data analysis. It highlights the significance of understanding platform governance, user interactions, and the types of materials produced on social media. Furthermore, it discusses different research origins and analysis techniques related to textual, visual, social, and quantitative aspects of digital content.
RTP1 18-19: Digital Methods 1
- 1. Digital methods DR ADI KUNTSMAN SENIOR LECTURER, DEPARTMENT OF POLITICS/MANCHESTER ISCHOOL COORDINATOR, SOCIAL MEDIA STUDY GROUP FOR PHD STUDENTS A.KUNTSMAN@MMU.AC.UK
- 2. sessions 1. Strategies of doing digital research in a multi-platform environment. Textual, visual, social and quantifiable data. 2. What is 'digital ethnography‘? 3. A surgery for your digital troubles: an open session based on your questions
- 4. Platform society Van Dijk e. al. (2018): Platform have grown; govern most aspects of our lives. ◦ Datafication, commodification, selection. ◦ Platform affordances: what you can/cannot do ◦ Platfrom sociality ◦ Platform governance Research questions: ◦ Which platform? Which methods? ◦ Separately or together? ◦ Synchronic or diachronic? (archives) ◦ Comparison?
- 5. Internet and Social Media Research- what are we looking for? Jill Rettberg Walker (2014) on the information we produce about ourselves: Visual Textual Quantifiable
- 6. Types of materials to look for Textual Visual Quantifiable Social
- 7. Textual research Origins: literature Textual analysis: what do words tell us Genre, content, story and plot, metaphors
- 8. Textual research What do we look at? Websites, discussions, blogs, petitions, comments, tweets What do we ask? How is the story constructed? How are people encouraged to be engaged?
- 9. Visual research Origins: art history, visual scholarship Visual analysis: what do images tell us Images, representations, styles
- 10. Visual research Origins: film and television studies Film analysis: what do videos tell us Genres, representations, narratives
- 11. Visual research What do we look at? 1. The use of images on social media (which? Why? Where?) Popular trends (i.e. “Selfies”) Creativity and remakes (i.e. memes) 2. The use of videos on social media (when? How? ) Short clips (embedded in FB, for example)- few seconds to Stand-alone, longer videos
- 12. Social research Origins: social research (sociology, anthropology) People’s interactions – what people do (on-line) People’s use of platforms: which, when, how?
- 13. Social research What do we look at? Social media platforms (FB, Twitter, Instagram, Pinterest, YouTube) Social media communities (groups) Which of the platforms are used? Are they used differently? How is each platform used?
- 14. Social research Practices of taking, sharing, displaying images Twitter: tweeting, retweeting, replying, mentioning Facebook: grouping, tagging Use of hashtags Geo-location Virality Participation (i.e. encouraged to … tweet? Post a selfie? Use hashtags?)
- 15. Quantifiable research Origins: quantitative research, statistics What do numbers tell us Things that can be counted: numbers of tweets, comments, hashtags Other quantifiable data (see Rettberg) “Big” and “small” data
- 16. Resources José van Dijck, Thomas Poell, and Martijn de Waal (2018) The Platform Society: Public Values in a Connective World, Oxford University Press. Jill Rettberg Walker (2014) Seeing Ourselves Through Technology: How We Use Selfies, Blogs and Wearable Devices to See and Shape Ourselves, Palgrave http://jilltxt.net/books/Seeing- Ourselves-Through-Technology-full-book.pdf