Running Contests and Avoiding Bloopers and Bluders
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The document provides tips for running successful contests on social media. It discusses key elements to consider, including defining the target audience, deciding the contest details like rules and prizes, developing a promotion strategy, and measuring success through metrics. Maintaining momentum is also important, such as announcing winners and providing ongoing bonuses. Proper planning, clear communication, and engaging participants are emphasized as ways to achieve goals and maximize results.
Running Contests and Avoiding Bloopers and Bluders
- 1. Running contests and avoiding Bloopers & Blunders Join the Conversation! Twitter Hashtag #SnapSmarts @Snap_App facebook.com/snapapp
- 2. Housekeeping Items • Turn your computer speakers on & up! • Share your questions in the question window • Recording & slides will be made available within 48 hours • Join the Conversation! Twitter Hashtag #SnapSmarts 2
- 3. Welcome to the Contests webinar! Just a little about me… • Relationship management • Customer insight • Project Management focusing on • Thorough planning • Efficiency • Goal attainment @SarahDruecke #SnapSmarts 3
- 4. Facebook Website Blog Twitter, Google+ Mobile Ad Unit #SnapSmarts 4
- 6. Contests Guest Speaker Just a little about Christie… • Sales background • Sources & manages incentive-based programs • Sweepstakes Christie Porter • Flash sale program Marketing & Sourcing Manager • Reviewer groups • Offline registration programs & event-based giveaways Feel free to contact me… @Mom365 6
- 7. What you’ll learn… • Key elements to running a contest • Anecdotes & motherly advice from Mom365 What you’ll take home… • Planning a Social Media Contest whitepaper • Customizable contest checklist #SnapSmarts 7
- 8. Contests generate a 34% increase in traffic compared to traffic from original blog content or videos #SnapSmarts 8
- 9. Key Contest Elements Who, What & How Maintaining Promotion Momentum Measuring Success #SnapSmarts 9
- 10. Wh o, Wh at & Con Ho Pro test w mot Iner Me ion Step 1 - Who, What & How tia asur ing Suc cess Type #SnapSmarts 10
- 11. Wh o, Wh at & Con WHO? Ho Pro test w mot Iner Me ion Develop Target Persona tia asur ing Suc cess #SnapSmarts 11
- 12. Wh o, Wh at & Con WHO? Ho Pro test w mot Iner Me ion tia Location of entrants asur ing Suc cess #SnapSmarts 12
- 13. Wh o, Wh at & Con Ho Pro WHAT? test w mot Iner Me ion tia asur What contest will work? ing Suc cess Video VIDEO Written ENTRY EFFORT Photo #SnapSmarts 13
- 14. Wh o, Wh at & Con Ho Pro test WHAT? w mot Iner Me ion tia asur ing Rules & Regulations Suc cess #SnapSmarts 14
- 15. Wh o, Wh at & Con Ho HOW? Pro test w mot Iner Me ion tia asur I think I need help… ing Suc cess #SnapSmarts 15
- 16. Wh o, Wh at & Con Ho HOW? Pro test w mot Iner Me ion tia Important dates asur ing Suc cess #SnapSmarts 16
- 17. Wh o, Wh at & Con Ho Pro test w mot Iner Real Life Lesson… Me ion tia asur ing Longevity of Assets Suc cess Who, What & How #SnapSmarts 17
- 18. Wh o, Wh at & Con Ho Pro test w mot Iner Me ion Step 2 - Promotion tia asur ing Suc cess #SnapSmarts 18
- 19. Wh o, Wh at & Con Ho Pro test w mot Iner Real Life Lesson… Me ion tia asur ing Goal setting & Expectations Suc cess Promotion #SnapSmarts 19
- 20. Wh o, Wh at & Con Ho Pro test w mot Iner Me ion Step 3 - Measuring Success tia asur ing Suc cess #SnapSmarts 20
- 21. Wh o, Wh at & Con Ho Pro test w mot Iner Me ion tia Monitoring Metrics asur ing Suc cess • Entry – Impressions > entries *lower barrier to entry • Voting – High entries, low votes *adjust voting tab • Winner – Low viral lift *change messaging on share #SnapSmarts 21
- 22. Wh o, Wh at & Con Ho Pro Real Life Lesson… test w mot Iner Me ion tia Page views & Entrants asur ing Suc Measuring Success cess #SnapSmarts 22
- 23. Wh o, Wh at & Con Ho Pro test w mot Iner Me ion Step 4 - Maintaining Momentum tia asur ing Suc cess #SnapSmarts 23
- 24. Wh o, Wh at & Con Ho Pro test w mot Real Life Lesson… Iner Me ion tia asur Winner Announcement ing Suc cess Maintaining Momentum #SnapSmarts 24
- 25. Wh o, Wh at & Con Ho Pro test w mot Iner Me ion tia Bonus tip for Facebook asur ing Suc cess #SnapSmarts 25
- 26. Quick Tips Do This Not This – Properly Plan – Forget about the rules – Promote, promote, prom – Choose an inflexible tool ote – Set unrealistic – Set goals & monitor expectations progress – Confuse quantity with – Capitalize on Success quality – Have fun! – Forget about the Winner #SnapSmarts 26
- 27. Thank you to our guest speaker Learn more about SnapApp Watch a video: http://pangeamedia.wistia.com/medias/wqbvs8p4ke Request a demo: http://www.snapapp.com/request-demo Call: 855-Snap-App Connect: @Snap_App facebook.com/snapapp #SnapSmarts