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The document outlines a business plan for a cleaning company focused on residential and office cleaning services within the rapidly growing cleaning industry in the U.S. It emphasizes targeting affluent customers aged 25 and above, provides detailed marketing and financial strategies, and highlights compliance with OSHA regulations. The company aims to differentiate itself through quality service, eco-friendly products, and competitive pricing.

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Running head: UNIT 2 HW CAPSTONE 1 UNIT 2 HW CAPSTONE 3 Unit 2 HW Capstone Student’s name University affiliation Unit 2 HW Capstone 1. Industry 1.1 Industry description The business under focus is a cleaning business which is classified under the cleaning industry. The business will provide cleaning and maintenance services which meet residential needs. The cleaning industry is among the growing industries in the United States. As of 2017, there were more than 3.25 million people working in this industry whereby they were making a mean annual income of $27,900 (Statista website). The industry is regulated by the Department of Labor’s Occupational Safety and Health Administration (OSHA)
(CleanLink website). Globally, the cleaning industry includes manufacturers, distributors, service providers, and other service providers who ensure promote green cleaning and prevent environmental pollution. 1.2 Resources Statista website. https://www.statista.com/topics/2201/commercial-cleaning- services-industry-in-the-us/ CleanLink website. How to Comply With OSHA Regulations And Training. https://www.cleanlink.com/hs/article/How-To- Comply-With-OSHA-Regulations-And-Training--15218 2. Customer Analysis 2.1 Explanation The cleaning industry is a rapidly growing industry since more people opt to outsource cleaning services as they spend their time on other activities. The primary target market for this industry are persons who are 45 years and above. This population has a high income and they spend between 22 percent and 32 percent more than average on such services (Byers, n. d). Most members of this population are married couples and have families. The secondary primary target for this business include the residential clients between the age of 25 and 45. This will include housewives, married couples, college graduates, bachelors and spinster. These people are already working and have a fixed or high income. 2.2 Table Primary Secondary Age Group: 45+ Age Group:
25–45 Income: High Income: Medium, moderate, to high Sex: Female Sex: Male or Female Family: Children living at home Family: 0 to 2 children Geographic: Suburban Geographic: Suburban Occupation: Housewife, working class Occupation: Varies Attitude: Security minded Attitude: Security minded, energy conscious References CleanLink website. How to Comply With OSHA Regulations And Training. https://www.cleanlink.com/hs/article/How-To- Comply-With-OSHA-Regulations-And-Training--15218 Perry Byers, (n. d). Cleaning Services. Retrieved from http://www.sbdcnet.org/small-business-research- reports/commercial-residential-cleaning-services Statista website. https://www.statista.com/topics/2201/commercial-cleaning- services-industry-in-the-us/
CAPSTONE PROJECT UNIT 3&4 CAPSTONE PROJECT UNIT 3&4 Erica Chidester Capstone Unit 4 UNIT 4 4.1Products and services Administrations to be obtainable by Clean Office Specialists will focus unequivocally on office spaces and include: Office cleaning (counting rubbish expulsion, tidying and cleaning everything being equal, clearing and floor wiping, and scrubbing of doorways and dividers as required) Furniture
cleaning, waxing of floors, stripping as well as settling, cleaning of carpets, Window cleaning, cleaning of bathroom and kitchen area. Later on, Clean Office Experts will give office association and de-jumbling administrations through an inside architect. Clients search out cleaning administrations dependent on a mix of notoriety, cost, and profundity of administrations advertised. While substantial workplaces esteem profundity of administrations all the more thus, littler firms put a more noteworthy incentive on cost. Items will be utilized via vehicle washes, houses of worship, nourishment benefit outlets, healing centers, producing organizations, and schools. Various cleaning items will be accessible from retail outlets and any item can be acquired from the organization's protected site. The security of cleaning items is of more concern today than any other time. Shoppers need to know whether the item they are utilizing harms the earth. This business is focused on giving safe items that secure the earth. 4.3 Pricing structure Our business will value our employees. We will design and revise our payments and product prices according to the provisions of OSHA. Discounts of ill on retail products will be given to our customers. e.g all cleaning will be charged at an affordable price of $5whereby cleaners render their services at $10. Discounts will be given to those people who will be frequent customers, early arrivers between 6.00 am to 10.00 am and late hours between 7.00 pm to 8.00 pm. Service life cycle In order to grow, our business will regularly award our employees based on their performances. These performances should be aimed at profit maximization. Recommendation letters will be issued to the employees as a sign of recognition. Workshops and trainings will be conducted to train the employees for them to attain the required standard of service. This will involve recruitment of the right manpower. We will incorporate technology during our cleaning services as well. 4.4 Intellectual property rights
Our cleaning business will uphold the standards and ethics as provided in the OSHA rules and regulations. We will assign our properties in patterns, copy rights and trademarks because we are a monopolistic venture. 4.5 Research and development We will conduct researches on modern cleaning services as well customer priorities. We will dig deeper into the use of modern machines for cleaning to curb the pace of our competitors. Reference Lee, Y. K., Kim, S. H., Seo, M. K., &Hight, S. K. (2015). Market orientation and business performance: Evidence from franchising industry. International Journal of Hospitality Management, 44, 28-37. Lovelock, C., & Patterson, P. (2015). Services marketing.Pearson Australia. BUSINESS PLAN [Your Name], Owner Date 1. EXECUTIVE SUMMARY 1.1 Product 1.2 Customers 1.3 What Drives Us 2. COMPANY DESCRIPTION 2.1 Mission and Vision Statements
2.2 Principal Members at Startup (In Unit 7 you will expand on this section to include medium and long term personnel plans for all team members, including the line staff.) 2.2.1 Using chapter 10 of your text, write the plan, using the section in Chapter 10 that shows how to introduce each team member and describe their background and responsibilities. You will start with the leaders and managers, then discuss other employees as needed for your company to grow. 2.2.2 Use this spreadsheet to show the planning Leaders/managers (unit 1) When needed (number of months/years after opening) Outside Services Needed Key Functions
Add line staff (Unit 7)
Running head UNIT 2 HW CAPSTONE 1UNIT .docx
2.3 Legal Structure 3. MARKET RESEARCH 3.1 Industry (from SBA, Business Guides by Industry - https://www.sba.gov/managing-business/business-guides- industry, and Bureau of Labor Statistics - https://www.bls.gov/iag/tgs/iag51.htm, ) 3.1.1 Industry description 3.2.1 Resources used 3.2 Customers (from SBA site fill in worksheet, then use text for spreadsheets and follow-up explanations) Add SBA part here Then: Fill in spreadsheet using this example from the text: Housewife: Married Couple: Age: 35–65 Age: 35–55 Income: Fixed Income: Medium to high
Sex: Female Sex: Male or Female Family: Children living at home Family: 0 to 2 children Geographic: Suburban Geographic: Suburban Occupation: Housewife Occupation: Varies Attitude: Security minded Attitude: Security minded, energy conscious Older Couple: Elderly: Age: 55–75 Age: 70+ Income: High or fixed Income: Fixed Sex: Male or Female Sex: Male or Female Family: Empty nest
Family: Empty nest Geographic: Suburban Geographic: Suburban Occupation: White-collar or retired Occupation: Retired Attitude: Security minded, energy conscious Attitude: Security minded, energy conscious Explain who you are targeting and where they are located beginning with the heading “Customers.” Insert information here using these guidelines: Information About Your Target Market – Narrow your target market to a manageable size. Many businesses make the mistake of trying to appeal to too many target markets. Research and include the following information about your market: Distinguishing characteristics – What are the critical needs of your potential customers? Are those needs being met? What are the demographics of the group and where are they located? Are there any seasonal or cyclical purchasing trends that may impact your business? Size of the primary target market – In addition to the size of your market, what data can you include about the annual purchases your market makes in your industry? What is the forecasted market growth for this group? For more information, see our market research guide for tips and free government resources that can help you build a market profile. How much market share can you gain? – What is the market share percentage and number of customers you expect to obtain in a defined geographic area? Explain the logic behind your
calculation. 3.3 Competitors (from SBA site fill in worksheet, then use text for spreadsheets and follow-up explanation) Then: Fill in spreadsheet using this example from the text: Estimated Market Share Competition 60% Home Improvements Inc. 30% Product Line 4 5 Quality 4 5 Technology 4 5 Advertising 2 5 Sales Force 3 5 Distribution 3 4 Price 4 4 Installation
4 5 Ease of Use 4 5 Appearance 3 5 Design 4 5 Useful Life 4 4 Responsiveness 3 5 Availability 1 5 Technical Expertise 4 5 Repair Service 3 5 Efficiency 3 5 Guarantee/Warranty 5 5 On Time Capability 4 5 Industry Reputation
3 5 Write an explanation of your findings using information from the spreadsheet using these guidelines: · Market share · Strengths and weaknesses · How important is your target market to your competitors? · Are there any barriers that may hinder you as you enter the market? · What is your window of opportunity to enter the market? · Are there any indirect or secondary competitors who may impact your success? · What barriers to market are there (e.g., changing technology, high investment cost, lack of quality personnel)? 3.4 Competitive AdvantageRead: Sustainable competitive advantage or temporary competitive advantage: Improving understanding of an important strategy construct. 3.5 Regulation (use SBA site to fill in blanks, and use https://www.sba.gov/managing-business/business-law- regulations as a resource) 4. PRODUCT/SERVICE LINE 4.1 Product or Service 4.2 Pricing Structure 4.3 Product/Service Life Cycle
4.4 Intellectual Property Rights 4.5 Research & Development 5. MARKETING and SALES 5.1 Growth Strategy · A market penetration strategy. · A growth strategy. This strategy for building your business might include: an internal strategy such as how to increase your human resources, an acquisition strategy such as buying another business, a franchise strategy for branching out, a horizontal strategy where you would provide the same type of products to different users, or a vertical strategy where you would continue providing the same products but would offer them at different levels of the distribution chain. · Channels of distribution strategy. Choices for distribution channels could include original equipment manufacturers (OEMs), an internal sales force, distributors, or retailers. · Communication strategy. How are you going to reach your customers? Usually a combination of the following tactics works the best: promotions, advertising, public relations, personal selling, and printed materials such as brochures, catalogs, flyers, etc. After you have developed a comprehensive marketing strategy, you can then define your sales strategy. This covers how you plan to actually sell your product. 5.2 Your overall sales strategy should include two primary elements: · A sales force strategy. If you are going to have a sales force, do you plan to use internal or independent representatives? How many salespeople will you recruit for your sales force? What type of recruitment strategies will you use? How will you train
your sales force? What about compensation for your sales force? · Your sales activities. When you are defining your sales strategy, it is important that you break it down into activities. For instance, you need to identify your prospects. Once you have made a list of your prospects, you need to prioritize the contacts, selecting the leads with the highest potential to buy first. Next, identify the number of sales calls you will make over a certain period of time. From there, you need to determine the average number of sales calls you will need to make per sale, the average dollar size per sale, and the average dollar size per vendor.5.3 Communication Strategy 5.3.1 Internet Strategy (from the text) 5.3.1 Tracking ROI form website 5.3.2 Discuss how you will assure ethical practices are being used in your marketing and selling. 6. FINANCIAL PROJECTIONS6.1 Profit & Loss Year 1 Year 2 Year 3 Sales Costs/Goods Sold GROSS PROFIT OPERATING EXPENSES
Salary (Office & Overhead) Payroll (taxes, etc.) Outside Services Supplies (Office & Operation) Repairs & Maintenance Advertising Car, Delivery & Travel Accounting & Legal Rent
Telephone Utilities Insurance Taxes (Real Estate, etc.) Interest Depreciation Other Expenses TOTAL EXPENSES
NET PROFIT BEFORE TAXES Income Taxes NET PROFIT AFTER TAX Owner Draw/Dividends ADJUSTED TO RETAINED 6.2 Cash Flow Complete section 6.3 of your business plan outline Pre-Startup EST. Year 1 Year 2 Year 3 Cash on Hand
CASH RECEIPTS Cash Sales Collections from CR Accounts Loan/Cash Injection TOTAL CASH RECEIPTS TOTAL CASH AVAILABLE CASH PAID OUT
Purchases Gross Wages Outside Services Supplies Repairs & Maintenance Advertising Car, Delivery & Travel
Accounting & Legal Rent Telephone Utilities Insurance Taxes (Real Estate, etc.) Interest
Other Expenses SUBTOTAL Loan Principal Payment Capital Purchase Other Startup Costs Reserve and/or Escrow Others Withdrawal
TOTAL CASH PAID OUT CASH POSITION 6.3 Balance Sheet Assets Start Date: End Date: CURRENT ASSETS Cash in Bank Accounts Receivable Inventory Prepaid Expenses Other Current Assets
TOTAL CURRENT ASSETS FIXED ASSETS Machinery & Equipment Furniture & Fixtures Leaseholder Improvements Land & Buildings Other Fixed Assets TOTAL FIXED ASSETS (net of depreciation) OTHER ASSETS Intangibles Deposits
Other TOTAL OTHER ASSETS TOTAL ASSETS Liabilities & Equity CURRENT LIABILITIES Accounts Payable Interest Payable Taxes Payable Notes, Short Term (due in 12 months) Current Part, Long-Term Debt TOTAL CURRENT LIABILITIES
LONG TERM DEBT Bank Loans Payable Notes Payable to Stockholders LESS: Short-Term Portion Other Long-Term Debt TOTAL LONG-TERM DEBT TOTAL LIABILITIES OWNER'S EQUITY Invested Capital Retained Earnings TOTAL OWNERS EQUITY
TOTAL LIABILITIES & EQUITY Customers6.4 Break-Even Analysis DIRECT COSTS Fixed Costs ($) Variable Costs (%) Cost of Goods Sold Inventory Raw Materials Direct Labor INDIRECT COSTS Salaries Supplies Repairs & Maintenance
Advertising Car, Delivery & Travel Rent Telephone Utilities Insurance Taxes Interest Depreciation Other Costs Total Fixed Costs Total Variable Costs
BREAK-EVEN SALES LEVEL: 6.5 Financial Assumptions 6.5.1 Assumptions for Profit and Loss Projections 6.5.2 Assumptions for Cash Flow Analysis 6.5.3 Assumptions for Balance Sheet 6.5.4 Assumptions for Break-Even Analysis UNIT 3 3.3 competitors 3.3.1 Market share Administrations to be obtainable by the Clean Office Specialists will concentrate explicitly on office places and comprise: cleaning of office (counting rubbish expulsion, tidying and cleaning everything being equal, clearing and spongingof floors, as well as cleaning of entryways and dividers as required)cleaning of furniture, waxing of floors, stripping as well as floor fixing, cleaning of carpets, Window cleaning, cleaning of bathroom and kitchen. Later on, Clean Office Specialists will give office association and de-jumbling administrations through an inside architect. This administration will be given as an up pitch to this establishment of
administrations. This administration will be given as an up pitch to this establishment of administrations. The business cleaning industry is exceptionally divided with nobody organization owning over 6% of the market. Establishments represent 10% of the market and nearby organizations represent 90%. Top establishments incorporate JAN-PRO Systems of Cleaning, ServiceMaster Cleaners, MTOclean, Cleaning Authority as well as MARBLELIFE. Economies of measure for establishments are gotten through brought together tasks frameworks, national promoting efforts, and to some degree through volume limits from providers. We will win customers from various active industries such as medical, banking and financial industries and tirelessly work harder to keep all the consumers that we would have secured and encourage them through referrals as well as recommendations. 3.3.2 Our Marketing Budget As a corporate cleaning service provider, we have set as ide a good amount of capital to account for advertisements. About $100,000 will be generated for this purpose. However, in the subsequent years, 10% of the annual revenue will be used to. It is extremely crucial that cash is put aside for the sole reason for publicizing our services. This is Because of what we have set to accomplish as a corporate cleaning administrations organization our promoting spending will be put at 50,000 US Dollars between our first long periods of tasks and along these lines we mean to commit between 5 – 15 percent of our yearly income to showcasing of our cleaning administrations. 3.3.3Competitive Strategies Strengths A vast segment of the start-up cleaning associations have their sights set on the private part, predominantly as a result of their non attendance of assurance and conviction to equal the huge players in the business territory. This won't be the circumstance with our association.
We will end up one of the specific couple of fresh organizations in the region of Illinois which will think the dominant part of its assets, resources and exhibiting frameworks in scaling the venturing stool in the cleaning business and rapidly anchoring greater bits of the bit of the general business. We won't have to fight with a noteworthy number of new organizations in the business fragment, as such our headway or movement into the significant relationship of the business won't be discouraged by an exorbitant number of centered obstructions or impediments in the way. Our significant leverage anyway depends with the extraordinary measure of ability and capability that our chief proprietor Stephanie Ryder brought into the condition. As a business person who had a considerable amount of achievements and disappointments in the most recent decade, Stephanie drive have an unmistakable comprehend of the techniques and help us thrive the strategies end goal in front of others and maintain a strategic distance from real calamities that our rivals may drive us into. Weakness Our noteworthy use in any case depends with the extraordinary extent of limit and experience that our focal proprietor Stephanie Ryder will bring into the condition. As an expert who has had a ton of achievements and thwarted expectation in the most recent decade, Stephanie will have a verifiable handle of the frameworks and strategies that are required to get us over a definitive target before others and keep up a key partition from authentic debacles that our enemies may drive us into.
References Lee, Y. K., Kim, S. H., Seo, M. K., &Hight, S. K. (2015). Market orientation and business performance: Evidence from franchising industry. International Journal of Hospitality Management, 44, 28-37. Running Head: MARKETING AND SALES 1 MARKETING AND SALES 2 MARKETING AND SALES Erica Chidester 5. MARKETING AND SALES 5.1 Growth strategy Strategies for market penetration No cleaning organization has ever been able to occupy more than 6% of the market. This creates a challenge in introducing and penetrating the market. Therefore, the organization will use
promotion efforts nationally, compose task frameworks and creation of volume limits. The targeted market will include medical, financial industries including banking sectors. The organization will be able to introduce its products to this market and maintain it through referrals and recommendations (Lee, Kim, Seo & Hight, 2015). The growth strategy will include internal strategies like ways of increasing manpower, acquisition of new businesses, franchising or horizontal strategies while providing the same line of services. The business will also penetrate the market through vertical expansion where it will offer the same product to the market at different levels. The organization will provide recommendation letters and awards to the best employees to encourage better performance (Tatarynowicz, Sytch & Gulati, 2015). Distribution of the products will be done through OEMs which is made up of retailers, distributors and the internal sales group. These branches will ensure product awareness on the market through promotion, personal selling, apply the use of brochures and catalogs and finally advertisement of the product (Slama, et al, 2015). 5.2 SALES STRATEGY Salesforce strategy The organization will establish a sales force which will ensure the good and adequate sale of the products on the market. The organization will use the internal sales force with aid from outsourced sales force of 20 persons to oversee the function in the first face. This is because the product is not new on the market and to gain easy penetration the sales team will have to give the advantages of the products to the customers. The organization will recruit the sales personnel through recruiting agencies to ensure well-experienced personnel is considered without bias. The experience for the sales persons will be 5 years with an exemplary track record. The sales personnel will be trained by the senior management in the sales department.
Workshops will also be used in training of the new staff. The organization will also employ the use of technology in the provision of their services to outdo their competitors. The team will be paid a monthly salary with the commission of the total sales. Sales activities The organization has formulated some sales strategies will assist in sales. These activities will include the prices of the products, estimated sales per unit with priority to the certain reliable customers with potential to purchase the products and finally the amount of money to be generated from sales by each vendor. The organization estimates the in the first face, the number of calls per customer to be 5 at maximum. Repetitive customers will have an extended number of calls of 10 because their probability of purchasing the product is relatively high. The price per product will be set at $5 with repetitive customers being given a discount on repeated sales. Each vendor will be required to make 30% of the total sales per month. This estimate will apply for the first one year from the time of launching the product in order to track the product sales and make necessary adjustments (Lovelock & Patterson, 2015). 5.3 COMMUNICATION STRATEGY 5.3.1 Internet strategy The organization will set up an organizational email and website for the purpose of the product. The email will be provided to customers for feedback and referrals. Another email will be established to allow communication among the sales, and everybody involved in the process of launching and ensuring the smooth flow of sales of the product. The website will be customized to allow customers to book for services online and even make payments through the same portal. This will help in communication in strengthening the customer business communication bond (Blakeman, 2018). 5.3.2 Tracking ROI form website The organization will have to monitor the progress of the product throughout the first face to see if it requires any
adjustments and how the adjustments need to be implemented. Through the website, the organization will be able to track this product on the market. The payment for the product will be through online payment and cheques, this will allow the organization to track the income generated throughout the first period and whether the return on investment has been realized. The website provides a portal for each vendor and they access it through signing in with their email and unique password, this will help track their sales record and determine whether their contribution towards the overall profit is substantial. 5.4 Ethical practices The organization would like to ensure that its sales personnel and the staff, in general, uphold the set-out rule and guidelines. This will include the ethical practices provided by the copyright and trademark bodies. This will be done by giving out the guideline’s brochures to the sales team as well as the staff to ensure all of them adhere to them. The organization will strategically erect a notice board where one can be able to see the ethical guiding at any time. This will be possible because of the organization which is a monopolistic body (Loe & Ferrell, 2015). References
Blakeman, R. (2018). Integrated marketing communication: creative strategy from idea to implementation. Rowman & Littlefield. Lee, Y. K., Kim, S. H., Seo, M. K., & Hight, S. K. (2015). Market orientation and business performance: Evidence from the franchising industry. International Journal of Hospitality Management, 44, 28-37. Loe, T. W., & Ferrell, O. C. (2015). Ethical climate's relationship to trust, market orientation and commitment to quality: A single firm study. In Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference (pp. 61-63). Springer, Cham. Lovelock, C., & Patterson, P. (2015). Services marketing. Pearson Australia. Slama, D., Puhlmann, F., Morrish, J., & Bhatnagar, R. M. (2015). Enterprise IoT: Strategies and Best practices for connected products and services. " O'Reilly Media, Inc.". Tatarynowicz, A., Sytch, M., & Gulati, R. (2015). Scaling: Organizing and Growth in Entrepreneurial Ventures. Academy of Management Annals, 11, 640-668. BUSINESS PLAN Name Running head: BUSINESS PLAN 1 BUSINESS PLAN 4 4th Dec, 2018 EXECUTIVE SUMMARY Christian based Coffee shop is a limited liability company owned by two partners Daniel Yu and Mike Jersey. The Company a warm and inviting place to hold small group gathering with discussions that help people suffering from a number of social pressures or struggles. The company uses a unique way to blend coffee beans, and the market size for this product is about 70000 people.1.1 Product The Christian Based Coffee shop will offer a wide variety of
services, such as community service and outreach programs, platform to make awareness about community concerns as well as providing a cup of warm coffee in an attractive style. 1.2 Customers Target Segment: All people Age group: 14 years and above Geography: Anyone with any color, culture or Origin. Geographical Places: Dallas fort worth area in Texas. Tagline: Trained employees in the company provide the necessary services to customers.1.3 What Drives Us The need to help people suffering from a number of social pressures in our community drives us to start this business so that we can provide a platform to make awareness about community concerns.2. COMPANY DESCRIPTION Christian Based Coffee shop is a start-up company that will sell high-quality coffee as well as providing warm and inviting place to hold a small group of people gathering with the discussion that will help people suffering from a number of social pressures. The market size for this product is about 70000 people and we hope to have a market penetration of about 15% in the first three years. Christian Based Coffee shop will offer its customers the best prepared high-quality coffee in the area that will be served in a unique style for visitors to enjoy their visit. 2.1 Mission and Vision Statements 2.1.1 Vision statement Our vision is to become the first choice of quality products in the area, and a respected company across the country. Our values are vital to our future success. They offer a strong foundation to our company, defining who we are, and makes our company unique from our competitors. These values are as follows: Integrity, performance, and teamwork 2.1.2 Mission statement The Christian Based Coffee shop mission is to provide a platform to make awareness about community concerns, friendly customer services, and products of consistently high quality creating.2.2 Principal Members
2.2.1 Members Our team members are made up of two directors, Daniel Yu and Mike Jersey final year university students, and the Manager, Gifty Ofori-Adu who is an entrepreneur with a booming business in online shopping. We also have a motivational person, Priscilla Synaepa -Addison who also doubles as a financial manager. She has a good background in statistics and computer science. We also have two engineers in our team they are Kofi Dwomoh Ababio and Moses Obeng who have a passion for programming. Both of them have worked for big companies in the country. In addition to the team, we also have 10 staff members. Additionally, we have two baristas at the startup. 2.2.2 Personnel plan Leaders/managers When needed (number of months/years after opening) Salary at start-up (total per year) Outside Services Needed Key Functions Directors (2) At start up $50,000 Yes Manager At startup $28,000 Yes Motivational person At start up $41,000 Yes Baristas (2)
At start-up $40,000 No Engineers(2) 5 months $40,000 No Staff members (10) At start-up $120,000 Yes 2.3 Legal Structure Christian based Coffee shop is a limited liability company. The company has registered as LLC to protect assets in case the business run into problems.

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Running head UNIT 2 HW CAPSTONE 1UNIT .docx

  • 1. Running head: UNIT 2 HW CAPSTONE 1 UNIT 2 HW CAPSTONE 3 Unit 2 HW Capstone Student’s name University affiliation Unit 2 HW Capstone 1. Industry 1.1 Industry description The business under focus is a cleaning business which is classified under the cleaning industry. The business will provide cleaning and maintenance services which meet residential needs. The cleaning industry is among the growing industries in the United States. As of 2017, there were more than 3.25 million people working in this industry whereby they were making a mean annual income of $27,900 (Statista website). The industry is regulated by the Department of Labor’s Occupational Safety and Health Administration (OSHA)
  • 2. (CleanLink website). Globally, the cleaning industry includes manufacturers, distributors, service providers, and other service providers who ensure promote green cleaning and prevent environmental pollution. 1.2 Resources Statista website. https://www.statista.com/topics/2201/commercial-cleaning- services-industry-in-the-us/ CleanLink website. How to Comply With OSHA Regulations And Training. https://www.cleanlink.com/hs/article/How-To- Comply-With-OSHA-Regulations-And-Training--15218 2. Customer Analysis 2.1 Explanation The cleaning industry is a rapidly growing industry since more people opt to outsource cleaning services as they spend their time on other activities. The primary target market for this industry are persons who are 45 years and above. This population has a high income and they spend between 22 percent and 32 percent more than average on such services (Byers, n. d). Most members of this population are married couples and have families. The secondary primary target for this business include the residential clients between the age of 25 and 45. This will include housewives, married couples, college graduates, bachelors and spinster. These people are already working and have a fixed or high income. 2.2 Table Primary Secondary Age Group: 45+ Age Group:
  • 3. 25–45 Income: High Income: Medium, moderate, to high Sex: Female Sex: Male or Female Family: Children living at home Family: 0 to 2 children Geographic: Suburban Geographic: Suburban Occupation: Housewife, working class Occupation: Varies Attitude: Security minded Attitude: Security minded, energy conscious References CleanLink website. How to Comply With OSHA Regulations And Training. https://www.cleanlink.com/hs/article/How-To- Comply-With-OSHA-Regulations-And-Training--15218 Perry Byers, (n. d). Cleaning Services. Retrieved from http://www.sbdcnet.org/small-business-research- reports/commercial-residential-cleaning-services Statista website. https://www.statista.com/topics/2201/commercial-cleaning- services-industry-in-the-us/
  • 4. CAPSTONE PROJECT UNIT 3&4 CAPSTONE PROJECT UNIT 3&4 Erica Chidester Capstone Unit 4 UNIT 4 4.1Products and services Administrations to be obtainable by Clean Office Specialists will focus unequivocally on office spaces and include: Office cleaning (counting rubbish expulsion, tidying and cleaning everything being equal, clearing and floor wiping, and scrubbing of doorways and dividers as required) Furniture
  • 5. cleaning, waxing of floors, stripping as well as settling, cleaning of carpets, Window cleaning, cleaning of bathroom and kitchen area. Later on, Clean Office Experts will give office association and de-jumbling administrations through an inside architect. Clients search out cleaning administrations dependent on a mix of notoriety, cost, and profundity of administrations advertised. While substantial workplaces esteem profundity of administrations all the more thus, littler firms put a more noteworthy incentive on cost. Items will be utilized via vehicle washes, houses of worship, nourishment benefit outlets, healing centers, producing organizations, and schools. Various cleaning items will be accessible from retail outlets and any item can be acquired from the organization's protected site. The security of cleaning items is of more concern today than any other time. Shoppers need to know whether the item they are utilizing harms the earth. This business is focused on giving safe items that secure the earth. 4.3 Pricing structure Our business will value our employees. We will design and revise our payments and product prices according to the provisions of OSHA. Discounts of ill on retail products will be given to our customers. e.g all cleaning will be charged at an affordable price of $5whereby cleaners render their services at $10. Discounts will be given to those people who will be frequent customers, early arrivers between 6.00 am to 10.00 am and late hours between 7.00 pm to 8.00 pm. Service life cycle In order to grow, our business will regularly award our employees based on their performances. These performances should be aimed at profit maximization. Recommendation letters will be issued to the employees as a sign of recognition. Workshops and trainings will be conducted to train the employees for them to attain the required standard of service. This will involve recruitment of the right manpower. We will incorporate technology during our cleaning services as well. 4.4 Intellectual property rights
  • 6. Our cleaning business will uphold the standards and ethics as provided in the OSHA rules and regulations. We will assign our properties in patterns, copy rights and trademarks because we are a monopolistic venture. 4.5 Research and development We will conduct researches on modern cleaning services as well customer priorities. We will dig deeper into the use of modern machines for cleaning to curb the pace of our competitors. Reference Lee, Y. K., Kim, S. H., Seo, M. K., &Hight, S. K. (2015). Market orientation and business performance: Evidence from franchising industry. International Journal of Hospitality Management, 44, 28-37. Lovelock, C., & Patterson, P. (2015). Services marketing.Pearson Australia. BUSINESS PLAN [Your Name], Owner Date 1. EXECUTIVE SUMMARY 1.1 Product 1.2 Customers 1.3 What Drives Us 2. COMPANY DESCRIPTION 2.1 Mission and Vision Statements
  • 7. 2.2 Principal Members at Startup (In Unit 7 you will expand on this section to include medium and long term personnel plans for all team members, including the line staff.) 2.2.1 Using chapter 10 of your text, write the plan, using the section in Chapter 10 that shows how to introduce each team member and describe their background and responsibilities. You will start with the leaders and managers, then discuss other employees as needed for your company to grow. 2.2.2 Use this spreadsheet to show the planning Leaders/managers (unit 1) When needed (number of months/years after opening) Outside Services Needed Key Functions
  • 8. Add line staff (Unit 7)
  • 10. 2.3 Legal Structure 3. MARKET RESEARCH 3.1 Industry (from SBA, Business Guides by Industry - https://www.sba.gov/managing-business/business-guides- industry, and Bureau of Labor Statistics - https://www.bls.gov/iag/tgs/iag51.htm, ) 3.1.1 Industry description 3.2.1 Resources used 3.2 Customers (from SBA site fill in worksheet, then use text for spreadsheets and follow-up explanations) Add SBA part here Then: Fill in spreadsheet using this example from the text: Housewife: Married Couple: Age: 35–65 Age: 35–55 Income: Fixed Income: Medium to high
  • 11. Sex: Female Sex: Male or Female Family: Children living at home Family: 0 to 2 children Geographic: Suburban Geographic: Suburban Occupation: Housewife Occupation: Varies Attitude: Security minded Attitude: Security minded, energy conscious Older Couple: Elderly: Age: 55–75 Age: 70+ Income: High or fixed Income: Fixed Sex: Male or Female Sex: Male or Female Family: Empty nest
  • 12. Family: Empty nest Geographic: Suburban Geographic: Suburban Occupation: White-collar or retired Occupation: Retired Attitude: Security minded, energy conscious Attitude: Security minded, energy conscious Explain who you are targeting and where they are located beginning with the heading “Customers.” Insert information here using these guidelines: Information About Your Target Market – Narrow your target market to a manageable size. Many businesses make the mistake of trying to appeal to too many target markets. Research and include the following information about your market: Distinguishing characteristics – What are the critical needs of your potential customers? Are those needs being met? What are the demographics of the group and where are they located? Are there any seasonal or cyclical purchasing trends that may impact your business? Size of the primary target market – In addition to the size of your market, what data can you include about the annual purchases your market makes in your industry? What is the forecasted market growth for this group? For more information, see our market research guide for tips and free government resources that can help you build a market profile. How much market share can you gain? – What is the market share percentage and number of customers you expect to obtain in a defined geographic area? Explain the logic behind your
  • 13. calculation. 3.3 Competitors (from SBA site fill in worksheet, then use text for spreadsheets and follow-up explanation) Then: Fill in spreadsheet using this example from the text: Estimated Market Share Competition 60% Home Improvements Inc. 30% Product Line 4 5 Quality 4 5 Technology 4 5 Advertising 2 5 Sales Force 3 5 Distribution 3 4 Price 4 4 Installation
  • 14. 4 5 Ease of Use 4 5 Appearance 3 5 Design 4 5 Useful Life 4 4 Responsiveness 3 5 Availability 1 5 Technical Expertise 4 5 Repair Service 3 5 Efficiency 3 5 Guarantee/Warranty 5 5 On Time Capability 4 5 Industry Reputation
  • 15. 3 5 Write an explanation of your findings using information from the spreadsheet using these guidelines: · Market share · Strengths and weaknesses · How important is your target market to your competitors? · Are there any barriers that may hinder you as you enter the market? · What is your window of opportunity to enter the market? · Are there any indirect or secondary competitors who may impact your success? · What barriers to market are there (e.g., changing technology, high investment cost, lack of quality personnel)? 3.4 Competitive AdvantageRead: Sustainable competitive advantage or temporary competitive advantage: Improving understanding of an important strategy construct. 3.5 Regulation (use SBA site to fill in blanks, and use https://www.sba.gov/managing-business/business-law- regulations as a resource) 4. PRODUCT/SERVICE LINE 4.1 Product or Service 4.2 Pricing Structure 4.3 Product/Service Life Cycle
  • 16. 4.4 Intellectual Property Rights 4.5 Research & Development 5. MARKETING and SALES 5.1 Growth Strategy · A market penetration strategy. · A growth strategy. This strategy for building your business might include: an internal strategy such as how to increase your human resources, an acquisition strategy such as buying another business, a franchise strategy for branching out, a horizontal strategy where you would provide the same type of products to different users, or a vertical strategy where you would continue providing the same products but would offer them at different levels of the distribution chain. · Channels of distribution strategy. Choices for distribution channels could include original equipment manufacturers (OEMs), an internal sales force, distributors, or retailers. · Communication strategy. How are you going to reach your customers? Usually a combination of the following tactics works the best: promotions, advertising, public relations, personal selling, and printed materials such as brochures, catalogs, flyers, etc. After you have developed a comprehensive marketing strategy, you can then define your sales strategy. This covers how you plan to actually sell your product. 5.2 Your overall sales strategy should include two primary elements: · A sales force strategy. If you are going to have a sales force, do you plan to use internal or independent representatives? How many salespeople will you recruit for your sales force? What type of recruitment strategies will you use? How will you train
  • 17. your sales force? What about compensation for your sales force? · Your sales activities. When you are defining your sales strategy, it is important that you break it down into activities. For instance, you need to identify your prospects. Once you have made a list of your prospects, you need to prioritize the contacts, selecting the leads with the highest potential to buy first. Next, identify the number of sales calls you will make over a certain period of time. From there, you need to determine the average number of sales calls you will need to make per sale, the average dollar size per sale, and the average dollar size per vendor.5.3 Communication Strategy 5.3.1 Internet Strategy (from the text) 5.3.1 Tracking ROI form website 5.3.2 Discuss how you will assure ethical practices are being used in your marketing and selling. 6. FINANCIAL PROJECTIONS6.1 Profit & Loss Year 1 Year 2 Year 3 Sales Costs/Goods Sold GROSS PROFIT OPERATING EXPENSES
  • 18. Salary (Office & Overhead) Payroll (taxes, etc.) Outside Services Supplies (Office & Operation) Repairs & Maintenance Advertising Car, Delivery & Travel Accounting & Legal Rent
  • 19. Telephone Utilities Insurance Taxes (Real Estate, etc.) Interest Depreciation Other Expenses TOTAL EXPENSES
  • 20. NET PROFIT BEFORE TAXES Income Taxes NET PROFIT AFTER TAX Owner Draw/Dividends ADJUSTED TO RETAINED 6.2 Cash Flow Complete section 6.3 of your business plan outline Pre-Startup EST. Year 1 Year 2 Year 3 Cash on Hand
  • 21. CASH RECEIPTS Cash Sales Collections from CR Accounts Loan/Cash Injection TOTAL CASH RECEIPTS TOTAL CASH AVAILABLE CASH PAID OUT
  • 22. Purchases Gross Wages Outside Services Supplies Repairs & Maintenance Advertising Car, Delivery & Travel
  • 24. Other Expenses SUBTOTAL Loan Principal Payment Capital Purchase Other Startup Costs Reserve and/or Escrow Others Withdrawal
  • 25. TOTAL CASH PAID OUT CASH POSITION 6.3 Balance Sheet Assets Start Date: End Date: CURRENT ASSETS Cash in Bank Accounts Receivable Inventory Prepaid Expenses Other Current Assets
  • 26. TOTAL CURRENT ASSETS FIXED ASSETS Machinery & Equipment Furniture & Fixtures Leaseholder Improvements Land & Buildings Other Fixed Assets TOTAL FIXED ASSETS (net of depreciation) OTHER ASSETS Intangibles Deposits
  • 27. Other TOTAL OTHER ASSETS TOTAL ASSETS Liabilities & Equity CURRENT LIABILITIES Accounts Payable Interest Payable Taxes Payable Notes, Short Term (due in 12 months) Current Part, Long-Term Debt TOTAL CURRENT LIABILITIES
  • 28. LONG TERM DEBT Bank Loans Payable Notes Payable to Stockholders LESS: Short-Term Portion Other Long-Term Debt TOTAL LONG-TERM DEBT TOTAL LIABILITIES OWNER'S EQUITY Invested Capital Retained Earnings TOTAL OWNERS EQUITY
  • 29. TOTAL LIABILITIES & EQUITY Customers6.4 Break-Even Analysis DIRECT COSTS Fixed Costs ($) Variable Costs (%) Cost of Goods Sold Inventory Raw Materials Direct Labor INDIRECT COSTS Salaries Supplies Repairs & Maintenance
  • 30. Advertising Car, Delivery & Travel Rent Telephone Utilities Insurance Taxes Interest Depreciation Other Costs Total Fixed Costs Total Variable Costs
  • 31. BREAK-EVEN SALES LEVEL: 6.5 Financial Assumptions 6.5.1 Assumptions for Profit and Loss Projections 6.5.2 Assumptions for Cash Flow Analysis 6.5.3 Assumptions for Balance Sheet 6.5.4 Assumptions for Break-Even Analysis UNIT 3 3.3 competitors 3.3.1 Market share Administrations to be obtainable by the Clean Office Specialists will concentrate explicitly on office places and comprise: cleaning of office (counting rubbish expulsion, tidying and cleaning everything being equal, clearing and spongingof floors, as well as cleaning of entryways and dividers as required)cleaning of furniture, waxing of floors, stripping as well as floor fixing, cleaning of carpets, Window cleaning, cleaning of bathroom and kitchen. Later on, Clean Office Specialists will give office association and de-jumbling administrations through an inside architect. This administration will be given as an up pitch to this establishment of
  • 32. administrations. This administration will be given as an up pitch to this establishment of administrations. The business cleaning industry is exceptionally divided with nobody organization owning over 6% of the market. Establishments represent 10% of the market and nearby organizations represent 90%. Top establishments incorporate JAN-PRO Systems of Cleaning, ServiceMaster Cleaners, MTOclean, Cleaning Authority as well as MARBLELIFE. Economies of measure for establishments are gotten through brought together tasks frameworks, national promoting efforts, and to some degree through volume limits from providers. We will win customers from various active industries such as medical, banking and financial industries and tirelessly work harder to keep all the consumers that we would have secured and encourage them through referrals as well as recommendations. 3.3.2 Our Marketing Budget As a corporate cleaning service provider, we have set as ide a good amount of capital to account for advertisements. About $100,000 will be generated for this purpose. However, in the subsequent years, 10% of the annual revenue will be used to. It is extremely crucial that cash is put aside for the sole reason for publicizing our services. This is Because of what we have set to accomplish as a corporate cleaning administrations organization our promoting spending will be put at 50,000 US Dollars between our first long periods of tasks and along these lines we mean to commit between 5 – 15 percent of our yearly income to showcasing of our cleaning administrations. 3.3.3Competitive Strategies Strengths A vast segment of the start-up cleaning associations have their sights set on the private part, predominantly as a result of their non attendance of assurance and conviction to equal the huge players in the business territory. This won't be the circumstance with our association.
  • 33. We will end up one of the specific couple of fresh organizations in the region of Illinois which will think the dominant part of its assets, resources and exhibiting frameworks in scaling the venturing stool in the cleaning business and rapidly anchoring greater bits of the bit of the general business. We won't have to fight with a noteworthy number of new organizations in the business fragment, as such our headway or movement into the significant relationship of the business won't be discouraged by an exorbitant number of centered obstructions or impediments in the way. Our significant leverage anyway depends with the extraordinary measure of ability and capability that our chief proprietor Stephanie Ryder brought into the condition. As a business person who had a considerable amount of achievements and disappointments in the most recent decade, Stephanie drive have an unmistakable comprehend of the techniques and help us thrive the strategies end goal in front of others and maintain a strategic distance from real calamities that our rivals may drive us into. Weakness Our noteworthy use in any case depends with the extraordinary extent of limit and experience that our focal proprietor Stephanie Ryder will bring into the condition. As an expert who has had a ton of achievements and thwarted expectation in the most recent decade, Stephanie will have a verifiable handle of the frameworks and strategies that are required to get us over a definitive target before others and keep up a key partition from authentic debacles that our enemies may drive us into.
  • 34. References Lee, Y. K., Kim, S. H., Seo, M. K., &Hight, S. K. (2015). Market orientation and business performance: Evidence from franchising industry. International Journal of Hospitality Management, 44, 28-37. Running Head: MARKETING AND SALES 1 MARKETING AND SALES 2 MARKETING AND SALES Erica Chidester 5. MARKETING AND SALES 5.1 Growth strategy Strategies for market penetration No cleaning organization has ever been able to occupy more than 6% of the market. This creates a challenge in introducing and penetrating the market. Therefore, the organization will use
  • 35. promotion efforts nationally, compose task frameworks and creation of volume limits. The targeted market will include medical, financial industries including banking sectors. The organization will be able to introduce its products to this market and maintain it through referrals and recommendations (Lee, Kim, Seo & Hight, 2015). The growth strategy will include internal strategies like ways of increasing manpower, acquisition of new businesses, franchising or horizontal strategies while providing the same line of services. The business will also penetrate the market through vertical expansion where it will offer the same product to the market at different levels. The organization will provide recommendation letters and awards to the best employees to encourage better performance (Tatarynowicz, Sytch & Gulati, 2015). Distribution of the products will be done through OEMs which is made up of retailers, distributors and the internal sales group. These branches will ensure product awareness on the market through promotion, personal selling, apply the use of brochures and catalogs and finally advertisement of the product (Slama, et al, 2015). 5.2 SALES STRATEGY Salesforce strategy The organization will establish a sales force which will ensure the good and adequate sale of the products on the market. The organization will use the internal sales force with aid from outsourced sales force of 20 persons to oversee the function in the first face. This is because the product is not new on the market and to gain easy penetration the sales team will have to give the advantages of the products to the customers. The organization will recruit the sales personnel through recruiting agencies to ensure well-experienced personnel is considered without bias. The experience for the sales persons will be 5 years with an exemplary track record. The sales personnel will be trained by the senior management in the sales department.
  • 36. Workshops will also be used in training of the new staff. The organization will also employ the use of technology in the provision of their services to outdo their competitors. The team will be paid a monthly salary with the commission of the total sales. Sales activities The organization has formulated some sales strategies will assist in sales. These activities will include the prices of the products, estimated sales per unit with priority to the certain reliable customers with potential to purchase the products and finally the amount of money to be generated from sales by each vendor. The organization estimates the in the first face, the number of calls per customer to be 5 at maximum. Repetitive customers will have an extended number of calls of 10 because their probability of purchasing the product is relatively high. The price per product will be set at $5 with repetitive customers being given a discount on repeated sales. Each vendor will be required to make 30% of the total sales per month. This estimate will apply for the first one year from the time of launching the product in order to track the product sales and make necessary adjustments (Lovelock & Patterson, 2015). 5.3 COMMUNICATION STRATEGY 5.3.1 Internet strategy The organization will set up an organizational email and website for the purpose of the product. The email will be provided to customers for feedback and referrals. Another email will be established to allow communication among the sales, and everybody involved in the process of launching and ensuring the smooth flow of sales of the product. The website will be customized to allow customers to book for services online and even make payments through the same portal. This will help in communication in strengthening the customer business communication bond (Blakeman, 2018). 5.3.2 Tracking ROI form website The organization will have to monitor the progress of the product throughout the first face to see if it requires any
  • 37. adjustments and how the adjustments need to be implemented. Through the website, the organization will be able to track this product on the market. The payment for the product will be through online payment and cheques, this will allow the organization to track the income generated throughout the first period and whether the return on investment has been realized. The website provides a portal for each vendor and they access it through signing in with their email and unique password, this will help track their sales record and determine whether their contribution towards the overall profit is substantial. 5.4 Ethical practices The organization would like to ensure that its sales personnel and the staff, in general, uphold the set-out rule and guidelines. This will include the ethical practices provided by the copyright and trademark bodies. This will be done by giving out the guideline’s brochures to the sales team as well as the staff to ensure all of them adhere to them. The organization will strategically erect a notice board where one can be able to see the ethical guiding at any time. This will be possible because of the organization which is a monopolistic body (Loe & Ferrell, 2015). References
  • 38. Blakeman, R. (2018). Integrated marketing communication: creative strategy from idea to implementation. Rowman & Littlefield. Lee, Y. K., Kim, S. H., Seo, M. K., & Hight, S. K. (2015). Market orientation and business performance: Evidence from the franchising industry. International Journal of Hospitality Management, 44, 28-37. Loe, T. W., & Ferrell, O. C. (2015). Ethical climate's relationship to trust, market orientation and commitment to quality: A single firm study. In Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference (pp. 61-63). Springer, Cham. Lovelock, C., & Patterson, P. (2015). Services marketing. Pearson Australia. Slama, D., Puhlmann, F., Morrish, J., & Bhatnagar, R. M. (2015). Enterprise IoT: Strategies and Best practices for connected products and services. " O'Reilly Media, Inc.". Tatarynowicz, A., Sytch, M., & Gulati, R. (2015). Scaling: Organizing and Growth in Entrepreneurial Ventures. Academy of Management Annals, 11, 640-668. BUSINESS PLAN Name Running head: BUSINESS PLAN 1 BUSINESS PLAN 4 4th Dec, 2018 EXECUTIVE SUMMARY Christian based Coffee shop is a limited liability company owned by two partners Daniel Yu and Mike Jersey. The Company a warm and inviting place to hold small group gathering with discussions that help people suffering from a number of social pressures or struggles. The company uses a unique way to blend coffee beans, and the market size for this product is about 70000 people.1.1 Product The Christian Based Coffee shop will offer a wide variety of
  • 39. services, such as community service and outreach programs, platform to make awareness about community concerns as well as providing a cup of warm coffee in an attractive style. 1.2 Customers Target Segment: All people Age group: 14 years and above Geography: Anyone with any color, culture or Origin. Geographical Places: Dallas fort worth area in Texas. Tagline: Trained employees in the company provide the necessary services to customers.1.3 What Drives Us The need to help people suffering from a number of social pressures in our community drives us to start this business so that we can provide a platform to make awareness about community concerns.2. COMPANY DESCRIPTION Christian Based Coffee shop is a start-up company that will sell high-quality coffee as well as providing warm and inviting place to hold a small group of people gathering with the discussion that will help people suffering from a number of social pressures. The market size for this product is about 70000 people and we hope to have a market penetration of about 15% in the first three years. Christian Based Coffee shop will offer its customers the best prepared high-quality coffee in the area that will be served in a unique style for visitors to enjoy their visit. 2.1 Mission and Vision Statements 2.1.1 Vision statement Our vision is to become the first choice of quality products in the area, and a respected company across the country. Our values are vital to our future success. They offer a strong foundation to our company, defining who we are, and makes our company unique from our competitors. These values are as follows: Integrity, performance, and teamwork 2.1.2 Mission statement The Christian Based Coffee shop mission is to provide a platform to make awareness about community concerns, friendly customer services, and products of consistently high quality creating.2.2 Principal Members
  • 40. 2.2.1 Members Our team members are made up of two directors, Daniel Yu and Mike Jersey final year university students, and the Manager, Gifty Ofori-Adu who is an entrepreneur with a booming business in online shopping. We also have a motivational person, Priscilla Synaepa -Addison who also doubles as a financial manager. She has a good background in statistics and computer science. We also have two engineers in our team they are Kofi Dwomoh Ababio and Moses Obeng who have a passion for programming. Both of them have worked for big companies in the country. In addition to the team, we also have 10 staff members. Additionally, we have two baristas at the startup. 2.2.2 Personnel plan Leaders/managers When needed (number of months/years after opening) Salary at start-up (total per year) Outside Services Needed Key Functions Directors (2) At start up $50,000 Yes Manager At startup $28,000 Yes Motivational person At start up $41,000 Yes Baristas (2)
  • 41. At start-up $40,000 No Engineers(2) 5 months $40,000 No Staff members (10) At start-up $120,000 Yes 2.3 Legal Structure Christian based Coffee shop is a limited liability company. The company has registered as LLC to protect assets in case the business run into problems.