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The document discusses the impacts of internet on youngsters. It outlines some of the perceived advantages like learning, working, playing, communicating, shopping and creating communities differently than previous generations. Some disadvantages mentioned are exposure to unwanted sexual material and influence of tobacco advertising. The study aims to understand these impacts and whether youth prefers internet over traditional media. It uses exploratory research design involving observation and secondary data collection to analyze the importance of internet for youth and scope for improvement.
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- 1. IMPACT OF INTERNET ON YOUNGSTERS Presented By: SHAKTI SINGH 47 – PGDM (MKTG)
- 2. Understand what are the impacts of internet on youngsters. It then aims to unpack some of the perceived wisdom as what are the advantages and disadvantages of internet Objective of the Study
- 3. What is Internet ? Advantages: Disadvantages: INTRODUCTION
- 4. Learn, work, play, communicate, shop, and create communities very differently than their parents Interactive media curious, self-reliant, smart, focused, able to adapt, high in self-esteem, and a global orientation The Demographic Revolution Meets the Digital Revolution
- 5. The Technology of Interactive Learning The Technologies of Learning-From Broadcast to Interactive
- 6. The Impact of Internet Use on Relationships Between Teachers and Students The Exposure Of Youth To Unwanted Sexual Material On The Internet A National Survey of Risk, Impact, and Prevention Kimberly J. Mitchell David Finkelhor LITERATURE REVIEW Janet Ward Schofield University of Pittsburgh
- 7. Risk Factors for and Impact of Online Sexual Solicitation of Youth Kimberly J. Mitchell, PhD; David Finkelhor, PhD The potential of the internet as a medium to encourage and discourage youth tobacco use Kurt M Ribisl, PhD, Department of Health Behavior and Health Education LITERATURE REVIEW
- 8. HO: Internet has impact on youth HO: Youth Prefers Internet More Then MEDIA. H1: Internet has no impact on youth Research Design:
- 9. Exploratory: It focuses it on discovering ideas and insights for a particular study and at the same time it is very flexible. It is basically used during the collect information. Data Collection Disguised Observation in Unstructured way Disguised refers to the process of monitoring youths, objects, or occurrences that do not even know they are being watched. Unstructured refers to a study in which the observer simply makes notes on the behavior being observed. Secondary Data Search Engine/ Web site Used Research Design
- 10. It aims to unfold the importance of the internet among youth. It also provides a basis for the internet sites to improve the performance of the website. It also helps the use to effectively and efficiently run a websites. Scope of the Research
- 11. High rates of Internet use and access Issues around public and private terminals Their use of the Internet primarily for communication and entertainment The rarity of health information seeking behavior in this group CONCLUSION:
- 12. THANK YOU
Editor's Notes
- #2: Chapter Ten Media Planning and Strategy © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin