RydeBoss, The Death of Dispatch
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This document outlines a business plan for a transportation network company that connects riders with drivers. It describes the company's business model of taking a 10% commission from fares booked through its app. The advantages over traditional taxi dispatch include lower prices for riders, higher earnings for drivers, and safety features like seeing the driver's profile. The document projects rapid revenue growth from $0 in 2012 to $35 million in 2016 as the company expands to more cities. It also outlines marketing strategies to attract both riders and drivers at different stages of growth.
RydeBoss, The Death of Dispatch
- 1. DEATH TO DISPATCH Brandon Donnelly | John Vournas | Doug Woodard
- 2. 10 TAXI MARKET IN USA $ B I L L I O N
- 3. BUSINESS MODEL drivers fares booked 10% of fare riders drivers paid Future Advertising Revenue Large User Base + iAds, AdMob, etc
- 4. For more screens and info contact us
- 5. ADVANTAGES Quick growth making use of Can focus entirely on user app others infrastructure experience and marketing not managing infrastructure Economies of scale produces low cost Riders know price before ride
- 6. ACQUIRING RIDERS Launch Growth Maturity social media, guerilla marketing, SEO, trade events, college marketing interns (unpaid), giving talks partners (cab companies) websites and media, billboards, mobile advertising radio adver tising. commercials, strategic event sponsoring
- 7. ACQUIRING DRIVERS Launch Growth Maturity Platinum Transportation (Founders’ transportation company) vehicles, Approach existing taxi companies (particularly in cities Uber has disrupted) with exclusive contracts to use our software, website sign up as an individual driver, social media for awareness, incentives for new signups Market to individual drivers using billboards radio adver tising, commercials, strategic event sponsoring
- 8. Uber, GroundLink Traditional Dispatch and other similar Offers driver profiling and Offer driver profiles, but user reviews to ensure don’t allow selection of the Safety quality. (Daughter leaving a driver, doesn’t have much No built in safety college party late, want her benefit. to know who’s coming?) ~$300/month for each User sees no cost; User sees 50%-60% cab. Paid by cab company Drivers are charged 10% higher price than cabs; (included in vehicle lease) Costs of fares booked; Drivers get ~50% of fares Remove dispatcher and Driver smartphone and rest goes to company. replace with iPhone for service costs That’s Steep! ~$100/month Rider names their price.; RydeBoss! Choose your driver; Drivers get referral business Guaranteed payment for Quick pickup times; Benefits drivers; Efficient and reliable Guaranteed luxury that helps pay their vehicle lease for everyone;
- 9. Control drivers and set rates Driver Reviews Cash and Credit Card Payment Future pickup Price before ride Expense reporting Pick driver Strongest Competitor
- 10. Summary of Projections ($MMs) 2012 2013 2014 2015 2016 Revenues $0.00 $0.65 $3.53 $11.64 $35.26 Expenses $0.00 $0.56 $1.90 $5.75 $12.00 Profit -$0.00 $0.09 $1.63 $5.89 $23.26 35.3 Investment Received $0.20 $1.00 $3.00 $10.00 $0.00 Driving Metrics (1000s): Total US Drivers 250 250 250 250 250 New Drivers 1 2 4 8 16 23.3 Renewals (75%) 0.0 0.7 1.9 4.1 8.5 Total % of Market 0.40% 1.08% 2.36% 4.85% 9.79% Avg Monthly Fee / Driver ($’s) $0 $20 $50 $80 $120 Number of Employees 3 7 20 50 80 Total Expenses Per Employee $40 $80 $95 $115 $150 11.6 12.0 10.0 5.8 5.9 3.5 3.0 1.9 1.6 0 0.1 0.3 0.7 0.6 0.1 1.0 0 -0.1 2012 2013 2014 2015 2016 Revenues Expenses Profits Investment
- 11. thanks