The document describes a mobile app called sQR that allows businesses to create QR codes linked to offers, information, or social media pages. Users can scan QR codes using the app to access deals, earn rewards and badges for frequent scans, and share their experiences. Businesses benefit from the platform by retaining more customers, measuring campaign effectiveness, and directly contacting users. The app also provides franchisees and customers with benefits like earning potential, money savings, and recognizing customer loyalty.