Switching to Saas
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The document discusses ISVWorld, a database of over 100,000 software vendors. It provides information on searching for vendors and financial/market data in the database. Key features include searching for vendors based on criteria, accessing financial benchmarks and reference data for different software subsegments, and analyzing industry statistics. The database is aimed at helping with tasks like market research, investment decisions, and technology selection.
Switching to Saas
- 1. The software industry database: No one covers software like we do SaaS4Channel 2013 event Questions? sales@isvworld.com Cloud acceleration - Financial implications
- 2. About: page 2 ISVWorld - largest Software Industry database ...globally. ISVWorld: the global software industry database • Search and find individual software vendors or ISV-listings in our database of over 100.000 ISVs, based on any criteria you define • Use financial benchmarks and reference data such as growth, profit, valuation, R&D spend, Sales & marketing spend on many software subsegments • Analyze statistics on the software industry based on any This presentation • The core of this presentation was used on June 13 2013 at an event for the Dutch/Belgian Cloud/SaaS community organized by www.SaaS4channel.eu • In addition there are some generic slides explaining the source of the data (ISVWorld) as well as the product.
- 3. Financial implications of a switch to SaaS page 3 Startingpoints • Same new sales, renewal etc • 1.5M to develop SaaS version • Start SaaS development 1-1-2008 • Launch SaaS product 2010 - 1,000 2,000 3,000 2007 2008 2009 2010 2011 2012 2013 2014 2015 Omzet Kosten Winst Cash (3,000) (2,000) (1,000) - 1,000 2,000 3,000 2007 2008 2009 2010 2011 2012 2013 2014 2015 Resultaat • Value on-premise ISV 2015: 3M€ • Cash on premise ISV: +2M€ • Value SaaS ISV 2015: 8.5M€ • Cash SaaS ISV: -/- 300K€ On-premise ISV Switch on-premise ISV to SaaS ISV
- 4. Why SaaS? Example for CRM page 4 Gartner: • 2013: 42% of CRM-revenue will be SaaS based • 2016: over 50% will be SaaS based • CRM software revenue overall grows by 9.7% in 2013 • SaaS grows by 18% ISVWorld: • 42.3% of CRM Software vendors today have a cloud- based product IDC: • Cloud software growth 2012-2016 will be 24%, down from 31% in 2011 • 2014: 34 percent of all new business software purchases will be SaaS, representing 14.5 percent of worldwide software spending Top 7 CRM suppliers (growth): • Zoho (81.2%) • Hybris (78.6%) • Teradata (70.4%) • Bazaarvoice (56.2%) • Marketo (54.3%) • Kana (44.2%) • Demandware (43.9%)
- 5. Switch naar SaaS: Financial implications* page 5 ISVWorld sample benchmark: ISVs, SaaS, HR-segment, Netsuite, and Cornerstone: • Sales expenses high, sometimes > 100% of revenue, this is the foundation of the agressive growth of SaaS vendors.. • ..Profit becomes loss ... • ….but the market values the SaaS growth business model at very high multiples. *: based on ISVWorld benchmark of 1000 software companies
- 6. Finally: More questions ?? Please check: • Our knowledgebase: http://kb.isvworld.com • Our website: www.isvworld.com ISVWorld - largest Software Industry database ...globally. Page 6
- 7. Additional info page 7 ISVWorld - largest Software Industry database ...globally.
- 8. About ISVWorld, a “Big Data / Data-as-a-Service” company page 8 • Largest Global software industry database, covering over 100K software companies from over 75 countries • Our automated data collection and classification processes (semi-) public information from 100- 500 sources per ISV • Data is searchable on many criteria, for example: • Application type, Industry, Technology • Size, Location (Sales/HQ) • SAAS/Cloud and other “ Ecosystems” • Customers today: • Origination, Roll-ups: Corporate M&A, VC, Private Equity • Marketing campaigns, generate leads: Cloud providers, outsourcers • Market research: ISVs, analysts, Corporate Finance • Build vs. Buy, IT-Strategy: CIO’s, IT Architects, IT-consultants Quotes: • “ISVWorld is almost never the end, but always the start” (Analyst firm) • “While we still regret you do not do email-addresses, your market insights and intelligence are unique” (Top 10 ISV) • Remember: • all our data are computer- generated not edited or curated • ISVWorld is a market research and market intelligence tool • Our objective is to cover all companies with software products (ISVWorld)
- 9. ISVWorld was build to help customers in many different ways… page 9 Market research • Map competition; find new leads, partners, resellers, acquisition targets or emerging competitors. Identify ISV’s by segment, geography, size or product type. • For: Market researchers, ISV’s, analysts, outsourcers, platform providers Better investment decisions • Identify potential buyers and sellers. Define investment strategy using ISVWorld data for any consolidation or roll-up, portfolio-play, market- play, bolt-on acquisitions etcetera. • For: Venture Capital, Private Equity, Corporate Finance, Corporate Development professionals Build versus Buy Technology decisions • Identify & compare all off-the-shelf solutions before committing to a custom development project • For: CTO’s, CIO’s, System Integrators, IT-consultants, IT-architects Innovation tracker • Present more innovative solutions to customers: understanding technology innovation in your domain improves the quality of any engagement. • For: Management Consultants, IT-consultants, CIO’s, IT-architects
- 10. ? ..of which today lead-generation is the most common one page 10 The ISVWorld pre-qualified lead concept • no more mailshots to 20.000 potential leads • no more 1:1 cold calls by expensive sales reps. • Identify targeted leads that meet criteria you define, so you can run highly focused and efficient campaigns Cost/lead # unqualified leads Sales- Cold calling Marketing, Email Blast high high ISVWorld- Pre-qualified leads
- 11. Core ISVWorld features - 1 page 11 1. Search & Find
- 12. Core ISVWorld features - 2 page 12 2. Financial Benchmarks
- 13. Core ISVWorld features - 3 page 13 3. Market Statistics