Subrato Roy was born in 1948 in Bihar, India. He studied mechanical engineering and started his first business in Gorakhpur. In 1978, he took over the struggling Sahara Finance company and changed its financial model. Under his leadership, Sahara grew into a large conglomerate with interests in real estate, media, tourism and more. However, in 2014 Roy was taken into police custody due to an ongoing legal case regarding the refund of investor deposits by Sahara.