Saharsh agrawal_km
- 1. Submitted to Prof Supratik Ghatak Presented by Saharsh Agrawal D 47 PRN 15020441217
- 2. Mahle Behr India Ltd is involved only in tier one product designing and development. It has many competitors such as Modine and Valeo. Hence it has to ensure its Product development process has a competitive edge over its competitors. Mhale Behr has to follow a very stringent policies and procedure which form its knowledge management base
- 3. Behr deals only in tier 1 Product designing and development I.e. it takes odrers only from OEM’s (Original Equipment Manufacturers) such as Navi Star, Audi, Tata Motors, etc Acquisition of order from OEM’s is the most important process for BEHR.
- 4. OEM’s Marketing Engineer Presents RFQ Design team manager •Team Leader 1 •Teamleader 2 •Team Leader 3 Design Team Preparation of Rough Module Preparation of RM to OEM for approval
- 5. First Marketing engineer approaches the clients (OEM’s) to know their requirements and prepares RFQ ( Reference for quote) or cooling module accordingly. RFQ is presented to design team manager who allots a team on the project Designing team prepares a rough module after studying the RFQ within 1-2 week. For this they work hand in hand with costing department to make a rough estimates of costing, details of which are included in Rough module OEMs accept or reject the proposal on the basis of this rough module.
- 6. Product Development Benchmark Product New Tech CV Physical prototype module is made Rough Design Mounting DV Performance test Finalization PV PPAP Tooling Kickoff Pre series runs
- 7. After the client accepts the rough module it’s party time for marketing dept but work time for the core designing team Designing team offers to enhance the OEMs product by application of either bench mark technology or New technology which is often developed by R&D team of BEHR. Because of BEHR’s good reputation in the market companies usually accept the innovative technologies suggested by the company.
- 8. Once proposal for new technology is accepted the rough design module undergoes through Concept Validation (CV) CONCEPT VALIDATION ◦ Physical prototype: Designing team (DT) makes a physical prototype of the rough module ◦ Rough design: after studying the physical prototype rough design is again modified to match it with the requirements of the client. ◦ Mounting: study is conducted by DT if the size and dimensions of the physical prototype could be packaged as per the requirement of the client
- 9. DESIGN VALIDATION ◦ PERFORMANCE TEST: it is conducted virtually using soft wares and simulators on the enhanced rough design and physically on the physical prototypes ◦ Finalization: attempts are made to make the prototype as close as per the requirement. Then the prototype is presented to OEMs for approval. If the prototype is not approved modifications are made as per the requirement and the process continues until the prototype is finalized by the OEM.
- 10. Production Validation ◦ PPAP: Process Part Approval Program. It is presented to suppliers and assembly line which gives them an idea about the requirement for production process ◦ Tooling Kick Off: this explicitly defines the quality of supplies required from the suppliers. ◦ Pre Series Run: this process is conducted to test the efficiency and effectiveness of the process during regular course of production With this the designing and development process of product is approved by OEMs and company can start with the regular production of the approved parts
- 11. Acquisition 3 months to 35 years CV 6 months DV (1.5 years - 2 years) PV (7-8 months) Pre-series test run (2 weeks)
- 12. After completion of pre test run the company starts with the regular production of the product. Date of SOP (start of production) is strictly mentioned by the clients. BEHR has the policy of completing the entire development process 2-3 weeks before date of SOP.