Sales & marketing overview for web development &
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This document provides an overview and guidelines for sales and marketing in the web development and hosting industry. It outlines several key steps: pre-planning including deciding on a product, resources, and advertising budget; launching with sales and push/pull strategies; ongoing efforts like raising awareness of services, competitive pricing and benefits, and tracking customer feedback; and the roles and responsibilities of a marketing head such as understanding customers, competitors, and the market. The overall aim is to plan both short and long term goals to boost revenues through marketing and operations teams working closely together.
Sales & marketing overview for web development &
- 1. SALES & MARKETING OVERVIEW FOR WEB DEVELOPMENT & HOSTING INDUSTRY- BEGINNERS GUIDE Prepared By :- Rafique rafique.matrixbricks@yahoo.in
- 2. Pre Plan:- Product Plan One need to decide what product is need to be launched, USP for that product will be what. Considering all sort of points, to sell in market, price and package features need to be studied in respect to competition. Resources:- Once product is selected execution is necessity to accomplish the goal. Therefore we need to have trained staffs such as Technical Support & Team, Ops Manager & Team, Marketing Manager & Team which is a primary need although billing team can be there to help you in accounts.
- 3. Contd. Advertisement budget:- Once you know the level of competition it is compulsory to choose a medium which will create a presence of your product as a brand and to promote company. Majority goes with Demographic Segmentation. Sales Plan:- Once you decide your input to procure awareness in the market than we need to plan out for output i.e. sales; although we can plan both strategies push as well as pull. Push strategy requires more number of resources and researchers where as pull requires heavy expenditure on selection of Mass Media.
- 4. Post Launch Company needs to make other competitor aware about the services of its own which leads to develop word of mouth publicity at competitor level. To attract more clients pricing strategy can play a vital role + service + add on benefits. Marketing Manager need to keep a track on each member what feedbacks they are getting from client with in a short period, so that to conclude over all marketing strategy.
- 5. As a Marketing Head One needs to understand the product and should be able trace out the need of the client in day to day. Try to find out what competitors are practicing, learning out from those giving new clients a robust package with features. Managing all sorts of ATL & BTL activities which will help product to boost revenues. Managing the daily task for seniors & executives. Addressing there queries and educating them about the market with 5 W’s & H
- 6. Contd. Setting up a model where marketing and operation teams can work closely for a betterment of company and employees understanding for that product. Subscribing 3rd party for lead generation process. It can be both depending on the competition and demand, developing in-house telesales. Appointing marketing professional who have a technical knowledge and can participate in clients query.
- 7. To role out revenues from the marketing team need to plan short term as well as long term goals. To visit client personally if any client wants to build interaction to ensure smooth work. Developing a method of reporting for marketing team, setting targets for them, motivating them. To interact with OPS manager and directors in any feedback or suggestion required.