Sales slides
- 1. Leah’s Cartooning Parties, Inc. Founded by: Leah Lopez
- 2. Target Customer Pain Point Story Customers have 2-part pain point: o They want affordable entertainment for children for after-school programs, events, and parties. o They want their children to be exposed to art because less priority is given to the art in schools. Carol heads programs for latchkey kids at a church. She has a limited budget, but knows children need productive activities (particularly art) to keep them entertained and the “creative side” of their brains exercised- especially since schools are doing away with art.
- 3. Leah’s Cartooning Parties, Inc. • Established 2006 • A family-owned small business • Serves Hillsborough, Pinellas, and Pasco Counties for live workshops • Would like to promote artistic products/services across the country to give children artistic experience (who would otherwise obtain none).
- 4. Relationship & Solution Statement/Selling Philosophy Relationship Strategy • Contact program-runner to see what kids want to draw. What do they want to learn? • Make online poll to see what kids want to draw/learn. • After each live program, or web-conference workshop, have participants fill out feedback/review. Solution Statement/Selling Philosophy • Semi-adaptive • With internet, we can reach nation-wide with “live” workshops • We can offer DVDs and coloring books for entertainment as well • We can still offer some in-person workshops locally
- 5. Product Strategy • Allow feedback on all products and services to help better ourselves.
- 6. Top Prospects Contact Name Company Need Unique Value Proposition Start date/end date Outcome (Red or Green) Carol At church Program for latchkey kids Quality and art- based program 2013 - current Green Jane At library Wants to learn how to draw; likes merchandise idea Has plans for a great, unique how-draw-draw DVD series 2009 - current Yellow
- 7. Customer Strategy • Assess the needs of the customer (ask what participants are interested in) • Give a high-quality, interactive workshop • Ensure and emphasize why our products and workshops are a cut above the rest
- 8. Presentation Strategy • Give participants the instruction/things to draw that they want. • Make the workshop fun • Encourage participants to keep drawing and show the importance of art.
- 9. Call to Action Leah’s Cartooning Parties, Inc. Where ANYONE can Learn to Draw! Website www.cartooningparties.com E-mail cartoonparty@hotmail.com