Sales Training & Introduction Of WiMax
- 1. WiMAX Information and Guidelines for Sales Presented by: Muhammad Junaid Assistant Manager Corporate Services South Zone
- 2. What is WiMAX? WiMAX is defined as W orldwide I nteroperability for M icrowave Acc ess by the WiMAX Forum. Formed in June 2001 to promote conformance and interoperability of the IEEE 802.16 standard, officially known as Wireless MAN. The Forum describes WiMAX as "a standards-based technology enabling the delivery of last mile wireless broadband access as an alternative to cable and DSL."
- 3. How WiMAX Works In practical terms, WiMAX would operate similar to WiFi but at higher speeds, over greater distances and for a greater number of users. WiMAX could potentially erase the suburban and rural blackout areas that currently have no broadband Internet access because phone and cable companies are not there.
- 4. How WiMAX Works Cont.. A WiMAX system consists of two parts: A WiMAX tower , similar in concept to a cell-phone tower - A single WiMAX tower can provide coverage to a very large area -- as big as 3,000 square miles (~8,000 square km). A WiMAX receiver - The receiver and antenna could be a small box or PCMCIA card, or they could be built into a laptop the way WiFi access is today.
- 6. How WiMAX Works Cont.. A WiMAX tower station can connect directly to the Internet using a high-bandwidth, wired connection (for example, Fiber Optic). It can also connect to another WiMAX tower using a line-of-sight, microwave link.
- 7. How WiMAX Works Cont.. This connection to 2nd tower (referred as backhaul ), along with the ability of a single tower to cover up to 3,000 square miles, is what allows WiMAX to provide coverage to remote rural areas.
- 8. Why WiMAX? The Concept of interoperability. Reduction in huge cost involves in high end equipments. Elimination of dependency on single technology/standards. Easy deployment. Centralization of R&D will also reduce cost. Allows the capacity to offer High Bandwidth of DATA/Internet along voice and video simultaneously. The biggest feature is MOBILITY.
- 9. Types of Services WiMAX actually can provide two forms of wireless service: There is the non-line-of-sight , WiFi sort of service, where a small antenna on your computer connects to the tower. In this mode, WiMAX uses a lower frequency range -- 2 GHz to 11 GHz (similar to WiFi). Lower-wavelength transmissions are not as easily disrupted by physical obstructions -- they are better able to diffract, or bend, around obstacles.
- 10. Types of Services Cont.. There is line-of-sight service, where a fixed dish antenna points straight at the WiMAX tower from a rooftop or pole. The line-of-sight connection is stronger and more stable, so it's able to send a lot of data with fewer errors. Line-of-sight transmissions use higher frequencies , with ranges reaching a possible 66 GHz. At higher frequencies, there is less interference and lots more bandwidth.
- 11. What Can WiMAX Do? The bandwidth and reach of WiMAX make it suitable for the following potential applications: Connecting Wi-Fi hotspots with each other and to other parts of the Internet. Providing a wireless alternative to cable and DSL for last mile (last km) broadband access. Providing high-speed data and telecommunications services.
- 12. What Can WiMAX Do? Providing a diverse source of Internet connectivity as part of a business continuity plan. That is, if a business has a fixed and a wireless internet connection, especially from unrelated providers, they are unlikely to be affected by the same service outage. Providing Nomadic connectivity.
- 13. WiMAX Scenario The smallest-scale network is a personal area network (PAN). A PAN allows devices to communicate with each other over short distances. Bluetooth is the best example of a PAN. The next step up is a local area network (LAN). A LAN allows devices to share information, but is limited to a fairly small central area, such as a company's headquarters, a coffee shop or your house.
- 14. WiMAX Scenario Many LANs use WiFi to connect the network wirelessly. WiMAX is the wireless solution for the next step up in scale, the metropolitan area network (MAN). A MAN allows areas the size of cities to be connected.
- 15. WiMAX Scenario
- 16. IEEE 802.16 Specifications The IEEE 802.16 Working Group on Broadband Wireless Access Standards , which was established by IEEE Standards Board in 1999 . aims to prepare formal specifications for the global deployment of broadband Wireless Metropolitan Area Networks
- 17. IEEE 802.16 Specifications… The Workgroup is a unit of the IEEE 802 LAN/MAN Standards Committee. A related future technology Mobile Broadband Wireless Access (MBWA) is under development in IEEE 802.20.
- 18. IEEE 802.16 Specifications… The first 802.16 standard was approved in December 2001. IT was followed by two amendments – 802.16a and 802.16c to address issues of radio spectrum and inter-operability, respectively. In September 2003, a revision project called 802.16d.
- 19. IEEE 802.16 Specifications… Range - 30-mile (50-km) radius from base station. Speed - 70 megabits per second. Line-of-sight not needed between user and base station. Frequency bands - 2 to 11 GHz and 10 to 66 GHz (licensed and unlicensed bands). Defines both the MAC and PHY layers and allows multiple PHY-layer specifications.
- 20. WiMAX Associations WiMAX Forum The WiMAX Forum is the organization dedicated to certifying the interoperability of WiMAX products. Those that pass conformance and interoperability testing achieve the "WiMAX Forum Certified" designation and can display this mark on their products and marketing materials. Some vendors claim that their equipment is "WiMAX-ready", "WiMAX-compliant", or "pre-WiMAX", if they are not officially WiMAX Forum Certified.
- 21. WiMAX Organizations WiMAX Spectrum Owners Alliance - WiSOA WiSOA is the first global organization composed exclusively of owners of WiMAX spectrum. WiSOA is focussed on the regulation, commercialisation, and deployment of WiMAX spectrum in the 2.3–2.5 GHz and the 3.4–3.5 GHz ranges. WiSOA are dedicated to educating and informing its members, industry representatives and government regulators of the importance of WiMAX spectrum, its use, and the potential for WiMAX to revolutionise broadband.
- 23. WiMAX in Pakistan Dancom is the company to have 1 st commercial deployment in Pakistan (2006). Wateen is investing at large scale with the help of Motorola to achieve million subscriber. An ideal place to start WiMAX service because of the huge opportunities in telecommunication sector. Number of other companies in the sector have also decided to adopt WiMAX.
- 24. Dancom and WiMAX Strong heritage of reputation for being one of the top and big DNOPs in Pakistan. Presence in 54 locations across Pakistan pose an ideal opportunity to introduce WiMAX. Lack of proper and quality wired network also enlighten the opportunity to bring in the WiMAX.
- 25. Target Market Banking Sector. Educational Sector. Government Agencies. Private Corporate Sector. SOHOs and HOME.