The document provides an overview and market analysis of Callture's cloud-based business phone service. It summarizes that the global IP PBX market is predicted to reach $9.05 billion by 2015. Callture positions itself as a cloud-based phone service provider that offers fully integrated and automated service at all-inclusive low pricing, targeting small and medium enterprises. The document outlines Callture's services and competitive advantages over traditional on-premise phone systems, such as lower total cost of ownership, centralized management, scalability, and redundancy.