Salesforce Data Cloud- Hyperscale data platform, built for Salesforce.
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Salesforce Data Cloud- Hyperscale data platform, built for Salesforce.
Salesforce Data Cloud- Hyperscale data platform, built for Salesforce.
- 2. Your Data is Essential to Your Business 1,061 different applications The average company has ML Platforms Data Lakes & Warehouses Spreadsheets ERP Financial Management Web and Mobile Advertising Point of Sale Analytics Order Management Source: MuleSoft Connectivity Benchmark 2023
- 3. Reps don’t trust the data so they avoid using it Inaccurate data We have the right tools to manage and organize our data but still struggle at the last mile of activation Multiple reps working on the same lead Incomplete picture Slow access to the right data leads to missed opportunities Data bottlenecks
- 4. Hyperscale data platform, built for Salesforce flow62.salesforce.com/datacloud 100B records processed daily Salesforce Data Cloud ✓ Low-code & automation ✓ Unified Customer Profile ✓ Active Lakehouse ✓ Zero-ETL Federation
- 5. How Data Cloud works AI is nothing without data 300B words to train GPT 4
- 6. != Salesforce Platform (Core) Data Model Data Cloud Customer 360 Data Model
- 7. (C360) Lead #Lead Id ● Created Date ● Lead Source ● isConverted ● Converted Date Individual #Individual Id ● Created Date ● First Name ● Last Name ● Person Name Contact Point Address #Address Id ● Party ● Address Line ● City ● Country Contact Point Email #Email Id ● Party ● Email Address Contact Point Phone #Phone Id ● Party ● Telephone Number CRM_Lead #Lead ID ● Name ● Address ● Email ● Mobile (Salesforce) Lead #Lead ID ● Name ● Address ● Email ● Mobile Object CustomerProfile.csv ID First Name Last Name Email S3_Customer #ID ● FirstName ● LastName ● Email Data Stream Data Stream Data Lake Object (DLO) Data Model Objects (DMO) Salesforce Platform (Core) Snowflake (BYOL) Amazon S3 Data Cloud Customer CustId FirstName LastName Email Phone BYOL_Customer CustId FirstName LastName Email Phone *Data Share
- 8. Coral Cloud Resorts ● Fictional resort in Hawaii ● CRM in Salesforce (Contacts, Experiences, …) ● Guest information in Amazon S3 ● Reservation information in Amazon S3 ● Wants a unified view of their customer ● Wants to leverage unified data in their business process
- 9. Guest Reservation Guest DLO Reservation DLO Contact DLO Experience Experience Session Experience Review Experience Booking Contact Account Reservation Individual DMO Individual Salesforce Data Cloud Amazon S3 Reservation DMO Data Stream Data Stream Data Stream Mapping Mapping Ingest Unify Act On
- 10. Guest Reservation Guest Reservation Contact Experience Experience Session Experience Review Experience Booking Contact Account Reservation Individual Individual Salesforce Data Cloud Amazon S3
- 11. Guest Reservation Guest DLO Reservation DLO Contact DLO Experience Experience Session Experience Review Experience Booking Contact Account Reservation Individual DMO Individual Salesforce Data Cloud Amazon S3 Reservation DMO Data Stream Data Stream Data Stream
- 12. Guest Reservation Guest DLO Reservation DLO Contact DLO Experience Experience Session Experience Review Experience Booking Contact Account Reservation Individual DMO Individual Salesforce Data Cloud Amazon S3 Reservation DMO Data Stream Data Stream Data Stream
- 13. Guest Reservation Guest DLO Reservation DLO Contact DLO Experience Experience Session Experience Review Experience Booking Contact Account Reservation Individual DMO Individual Salesforce Data Cloud Amazon S3 Reservation DMO Data Stream Data Stream Data Stream Mapping Mapping
- 14. Without Data Cloud With Data Cloud Mobile & Web Bring Your Own Lake Salesforce Cloud Storage APIs & SDKs Sources Data Cloud is natively integrated with Salesforce, eliminating the need for complex data pipelines and integrations
- 15. Data Cloud lets business teams act on data through a range of low code tools Without Data Cloud With Data Cloud Sales Leader Data Analyst Assigned: Runs Query Can we get a list of prospects with the top “propensity to buy” scores? 1 Week Time to complete 10 Minutes Time to complete Sales Rep Asks Einstein Request hits Data Team queue 5 Days Pass
- 16. Thank you